{"id":100162,"date":"2026-06-26T15:04:19","date_gmt":"2026-06-26T18:04:19","guid":{"rendered":"https:\/\/www.ecommerceupdate.com.br\/produto\/digital-marketing-and-e-commerce-strategies-2\/"},"modified":"2026-07-29T11:23:12","modified_gmt":"2026-07-29T14:23:12","slug":"digital-marketing-and-e-commerce-strategies-2","status":"publish","type":"product","link":"https:\/\/www.ecommerceupdate.com.br\/pam\/produto\/digital-marketing-and-e-commerce-strategies-2\/","title":{"rendered":"Digital Marketing and E\u2011Commerce Strategies"},"content":{"rendered":"<h1>Estrat\u00e9gias De Marketing Digital e E-Commerce<\/h1>\n<p>The digital world has profoundly reshaped business, entertainment, communication and personal relationships. These changes include greater user participation, faster and more fluid interactions, stronger consumer bargaining power and new dynamics between people and organizations.<\/p>\n<p>Technological advances\u2014along with sharply reduced hardware and software costs, the rise of cloud computing, widespread broadband access, globalization and digital convergence\u2014have accelerated this transformation and made it imperative for professionals to adapt quickly.<\/p>\n<p>This book offers a clear, accessible and comprehensive overview of digital marketing and e-commerce strategies. Through a collection of articles, research and case studies\u2014from large multinational corporations to national small and medium-sized enterprises\u2014combined with the author\u2019s hands-on experience in project development, teaching and conference presentations, it presents practical insights and real-world examples.<\/p>\n<p>Who should read it:<\/p>\n<ul>\n<li>Marketing students and scholars seeking a broader understanding of the digital landscape<\/li>\n<li>Marketing professionals, managers and advertisers who need actionable knowledge about e-commerce and digital marketing<\/li>\n<li>Instructors and course designers as recommended supplementary reading for subjects such as digital marketing, social media, integrated marketing strategies, e-commerce and retail marketing<\/li>\n<\/ul>\n<p>Practical, well-structured and grounded in both research and practice, this book helps readers adapt to the rapid changes driven by the internet and digital technologies.<\/p>","protected":false},"excerpt":{"rendered":"<h1>Estrat\u00e9gias De Marketing Digital e E\u2011Commerce \u2014 Summary<\/h1>\n<p>A concise, accessible guide to how digital transformation is reshaping business, communication and consumer relationships \u2014 and what marketing professionals must do to keep up.<\/p>\n<h2>Key points<\/h2>\n<ul>\n<li>Explores major shifts driven by the digital era: greater user participation, faster interactions, stronger consumer bargaining power, and changing organization\u2013customer relationships. <\/li>\n<li>Identifies drivers of change: technological advances, lower hardware\/software costs, cloud computing, broadband access, globalization and digital convergence. <\/li>\n<li>Presents a broad, practical view of digital marketing and e\u2011commerce strategies through articles, research and real case studies. <\/li>\n<li>Includes examples from multinational corporations as well as national small and medium enterprises, plus the author\u2019s project and teaching experience.<\/li>\n<\/ul>\n<h2>Who it\u2019s for<\/h2>\n<ul>\n<li>Marketing students and professionals, business administrators and advertisers who need up\u2011to\u2011date knowledge of e\u2011commerce and digital marketing. <\/li>\n<li>Useful as supplementary reading for courses on digital marketing, social media, integrated marketing strategies, e\u2011commerce and retail marketing.<\/li>\n<\/ul>\n<h2>Benefit<\/h2>\n<ul>\n<li>Helps readers quickly understand and adapt to the rapid changes brought by the internet, offering actionable insights and real-world cases.<\/li>\n<\/ul>","protected":false},"featured_media":100161,"comment_status":"open","ping_status":"closed","template":"","meta":{"slim_seo":{"title":"Digital Marketing and E\u2011Commerce Strategies - E-Commerce Update","description":"Estrat\u00e9gias De Marketing Digital e E\u2011Commerce \u2014 Summary A concise, accessible guide to how digital transformation is reshaping business, communication and consu"}},"product_cat":[3167],"product_tag":[],"class_list":["post-100162","product","type-product","status-publish","has-post-thumbnail","product_cat-marketing-marketing-e-vendas-administracao-negocios-e-economia-livros","first","instock","sale","shipping-taxable","product-type-external"],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/pam\/wp-json\/wp\/v2\/product\/100162","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/pam\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/pam\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/pam\/wp-json\/wp\/v2\/comments?post=100162"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/pam\/wp-json\/wp\/v2\/media\/100161"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/pam\/wp-json\/wp\/v2\/media?parent=100162"}],"wp:term":[{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/pam\/wp-json\/wp\/v2\/product_cat?post=100162"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/pam\/wp-json\/wp\/v2\/product_tag?post=100162"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}