Eminyakeni emibili edlule, ubuhlakani bokwenziwa busuke ekubeni yisithembiso baba ithuluzi lansuku zonke ezinkampanini. Bubhala imibhalo, buhlaziya izinkontileka, buthuthukisa ikhodi, bukhiqiza izethulo, budala imikhankaso, buhlela ulwazi, futhi bukhiqiza imibiko ngemizuzwana. Ezimweni eziningi, bukwenza lokho ngesivinini esingenakwenzeka kunoma yimuphi uchwepheshe.
Uma sibheka lesi simo, umbuzo owodwa usuvame kakhulu ezinkampanini: ekugcineni, ubani ozoqhubeka nokuba yinto ebalulekile?
Ngombono wami, impendulo ayitholakali kalula ekuqondeni ithuluzi elithile le-AI. Inzuzo yokuncintisana yesikhathi esizayo izoba ngeyobuchwepheshe obuncane kodwa ibe ngeyobuntu, futhi ochwepheshe ababaluleke kakhulu bazoba yilabo abakwazi ukuxhumanisa abantu, izindawo, amasu, namathuba. Laba yilabo ababizwa ngokuthi "abaxhumanisi.".
Ngokusho kombiko we-Future of Jobs we-World Economic Forum ka-2025, cishe ama-39% amakhono adingekayo emakethe njengamanje kulindeleke ukuthi ashintshe kakhulu ngo-2030. Ngesikhathi esifanayo, amakhono afana nokucabanga ngokuhlaziya, ubuciko, ukuqina, ubuholi, ithonya lomphakathi, kanye nokubambisana avela phakathi kwamakhono abaluleke kakhulu kubaqashi.
Lokhu kwenzeka ngoba i-AI yenza imisebenzi ibe ngokuzenzakalelayo, kodwa abantu baxhumanisa izimo. Ngenkathi ama-algorithms ephendula imibuzo, ehlela idatha, futhi ekhiqiza okuqukethwe, ochwepheshe bahumusha izimo, abaholi bakha ukuvumelana, futhi othile udinga ukunquma ukuthi yisiphi isiqondiso esinengqondo ebhizinisini.
Lolu uhlobo lobuhlakani olungenakukwazi ukwenziwa ngokuzenzakalelayo okwamanje. Luvela kokuhlangenwe nakho, ukwahlulela, futhi ngaphezu kwakho konke, ikhono lokwenza ukuxhumana okungekho database elikubonayo lodwa.
Iphuzu liwukuthi asikaze sibe nokufinyelela kwedatha engaka, kodwa inkinga ukuthi ulwazi, ngokwalo, alukhiqizi inzuzo yokuncintisana. Ngokusho kocwaningo lweMcKinsey & Company, izinkampani ezikwazi ukuhlanganisa idatha, abantu, kanye nezinqubo ezinqumweni zazo zibonisa ukusebenza okuphezulu kakhulu ekukhiqizeni nasekukhuleni uma kuqhathaniswa nezimbangi ezisebenza ngendlela ehlukene.
Ngamanye amazwi, inzuzo ayikho ekukhiqizeni ulwazi olwengeziwe, kodwa ekuhlanganiseni ulwazi olufanele nezinqumo ezifanele. Lokhu kucabanga kusebenza cishe kuzo zonke izindawo. Ezitolo, kusho ukuxhumanisa ukuziphatha kwabathengi ne-logistics, ukumaketha, kanye nobuchwepheshe. Embonini, kusho ukuxhumanisa ukusungula izinto ezintsha nokusebenza kahle. Emakethe, kusho ukuhlanganisa abahlinzeki, ulwazi lwamakhasimende, idatha yebhizinisi, kanye nesu lokukhula.
Kunoma yimuphi umkhakha, labo abangabona isithombe esikhulu bagcina bekhiqiza inani elikhulu kakhulu kunalabo abanekhono lokufeza ingxenye eyodwa kuphela yomsebenzi.
Sekuyiminyaka eminingi imakethe ivuza ochwepheshe abangochwepheshe abaphezulu (futhi izoqhubeka nokwenza kanjalo). Kodwa kunomehluko obalulekile okudingeka sixoxe ngawo: uchwepheshe wesikhathi esizayo uzoba yilowo ongakwazi ukuzibandakanya nemikhakha eyahlukene. Ngikusho lokhu ngoba akwanele ukuba nokuqonda okujulile kokumaketha ngaphandle kokuqonda ubuchwepheshe; akwanele ukuba yingcweti ekuthengiseni ngaphandle kokuqonda idatha; futhi akwanele ukwazi imisebenzi ngaphandle kokuzibandakanya nomkhiqizo, ezezimali, kanye nolwazi lwamakhasimende.
Elinye iqiniso ukuthi izinhlangano zishintsha izakhiwo ezizimele ngamamodeli ahlanganisiwe ngokwengeziwe. Kulesi simo, labo abahumusha izilimi ezahlukene, basondeza amaqembu ndawonye, baguqula izingxabano zibe ukubambisana, futhi, vele, baxhumanisa abantu abavame ukungakhulumisani, bayachuma.
Le nhlangano iphinde ichaze kabusha indima yobuholi. Ngokomlando, abaphathi abaningi babehlonishwa ngokugxila olwazini lobuchwepheshe. Namuhla, ulwazi lutholakala ngemizuzwana. Umehluko wangempela-ke uba yikhono lokubuza imibuzo engcono, ukwakha izindawo zokubambisana, nokusheshisa izinqumo.
Ngokusho kocwaningo lweMcKinsey & Company oluthi "Superagency in the Workplace," izinhlangano ezihlanganisa ubuhlakani bokwenziwa nokuthuthukiswa kwamakhono abantu zakha amaqembu amasha, akhiqizayo alungele kangcono ushintsho oluqhubekayo. Ngamanye amazwi, ubuchwepheshe buthuthukisa amakhono, kodwa ngabantu abanikeza isiqondiso.
Empeleni, ochwepheshe bokuxhuma bavame ukubonisa izici ezicacile kakhulu, njenge:
- Ukuhumusha izihloko eziyinkimbinkimbi zezithameli ezahlukene;
- Xhuma isu nokufeza;
- ukuhlanganisa izindawo ezisebenza zodwa;
- Thola amathuba phambi kwabancintisana nabo;
- yakha ubudlelwano bokuthembana;
- ukusheshisa izinqumo phakathi kwababambiqhaza abahlukene;
- Ukuguqula ulwazi oluhlakazekile lube yisenzo.
Ngokuthakazelisayo, awekho kulawa makhono ancike kuphela ekuhlakanipheni kokwenziwa; ngokuphambene nalokho, lapho i-AI ithuthuka kakhulu, lawa makhono aba yigugu kakhulu. Siphila esikhathini lapho cishe noma yimuphi uchwepheshe engakhiqiza kakhulu esebenzisa ubuhlakani bokwenziwa.
Lokhu kusho ukuthi ukukhiqiza kuvame ukuyeka ukuba yinto ehlukanisayo yokuncintisana. Okuzohlukanisa ngempela ochwepheshe abangcono kakhulu kuyoba ikhono lokudala ukuxhumana okungekho ubuchwepheshe obungakwakha ngokwalo. Okusho ukuthi, ukuxhumanisa abantu, amabhizinisi, idatha, futhi, ngokuyisisekelo, ukuxhumanisa imibono ehlukene ukuze kwakhiwe izixazululo ezingcono.
Kukule ndawo kanye, phakathi kobuchwepheshe nobudlelwano babantu, lapho kuvela khona amathuba amakhulu okukhula. Ngoba, ekugcineni, ubuhlakani bokwenziwa buletha izimpendulo, kodwa abaxhumanisi bayaqhubeka nokubuza imibuzo eguqula izinkampani.
Cabanga ngakho!
UMariana Mantovani ungumqondisi, umeluleki, kanye nesikhulumi. Usebenzisana nama-CEO kanye nabaholi ekuhleleni nasekusheshiseni imisebenzi yedijithali, ehlanganisa isu, ukusebenza, kanye nentuthuko yebhizinisi. Njengoba eneminyaka engaphezu kwengu-16 yesipiliyoni, wakha umsebenzi wakhe ezinkampanini ezifana neMercado Livre, Netshoes, Electrolux, kanye ne-RD Saúde, futhi okwamanje ungumsunguli weBoost Marketplace. Wabelana ngolwazi lwakhe ngezihloko, izinkulumo, kanye nokweluleka ngeDijithali Strategy, i-E-commerce, iMarketplace, kanye noBuholi.
