{"id":91275,"date":"2026-02-05T07:17:57","date_gmt":"2026-02-05T10:17:57","guid":{"rendered":"https:\/\/www.ecommerceupdate.org\/produto\/the-lean-marketplace-a-practical-guide-to-building-a-successful-online-marketplace-business\/"},"modified":"2026-06-06T16:03:47","modified_gmt":"2026-06-06T19:03:47","slug":"the-lean-marketplace-a-practical-guide-to-building-a-successful-online-marketplace-business","status":"publish","type":"product","link":"https:\/\/www.ecommerceupdate.com.br\/produto\/the-lean-marketplace-a-practical-guide-to-building-a-successful-online-marketplace-business\/","title":{"rendered":"The Lean Marketplace: a Practical Guide to Building a Successful Online Marketplace Business"},"content":{"rendered":"<div class=\"woocommerce-product-details\">\n<h3>Detalhes do produto<\/h3>\n<ul>\n<li>Editora : Sharetribe<\/li>\n<li>Data da publica\u00e7\u00e3o : 23 fevereiro 2018<\/li>\n<li>Idioma : Ingl\u00eas<\/li>\n<li>N\u00famero de p\u00e1ginas : 210 p\u00e1ginas<\/li>\n<li>ISBN-10 : 952940008X<\/li>\n<li>ISBN-13 : 978-9529400089<\/li>\n<li>Peso do produto : 286 g<\/li>\n<li>Dimens\u00f5es : 15.24 x 1.22 x 22.86 cm<\/li>\n<li>Ranking dos mais vendidos: N\u00ba 402.867 em Livros (Conhe\u00e7a o Top 100 na categoria Livros) N\u00ba 313 em Importados sobre Empreendimento<\/li>\n<li>N\u00ba 313 em Importados sobre Empreendimento<\/li>\n<li>Avalia\u00e7\u00f5es dos clientes: 4,7 4,7 de 5 estrelas (341)<\/li>\n<\/ul><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Transforme sua plataforma de marketplace com uma estrat\u00e9gia pr\u00e1tica que converte ideias em um neg\u00f3cio escal\u00e1vel. Esta edi\u00e7\u00e3o inglesa, escrita por Cristobal Gracia e Janne Koivistoinen e editada por Ville Saarinen, oferece estrat\u00e9gias acion\u00e1veis, estudos de caso reais e passos mensur\u00e1veis para lan\u00e7ar e expandir ofertas online. Dispon\u00edvel por R$ 87,83, este livro \u00e9 indispens\u00e1vel para quem busca dominar o mercado digital e obter resultados consistentes.<\/p>\n","protected":false},"featured_media":91275,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_cat":[1611,1595,1610],"product_tag":[2858,2857,2859],"class_list":["post-91275","product","type-product","status-publish","has-post-thumbnail","product_brand-edicao-ingls-por-cristobal-gracia-autor-janne-koivistoinen-autor-ville-saarinen-editor-0-mais-formato-capa-comum","product_cat-administracao-negocios-e-economia","product_cat-livros","product_cat-livros-internacionais","product_tag-how-to-build-an-online-marketplace","product_tag-lean-marketplace-book","product_tag-marketplace-monetization-strategies","first","instock","sale","shipping-taxable","purchasable","product-type-simple"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"Transforme sua plataforma de marketplace com uma estrat\u00e9gia pr\u00e1tica que converte ideias em um neg\u00f3cio escal\u00e1vel. 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I recommend to reapply together with Modern Monopolies, Lean Startup, and Testing Business Ideas and some focused in growth marketing.\\r\\n\\r\\nThis book is good to you open your mind for every aspect for the marketplace. Marketplace is not just an site, it needs to bring value for various sides.\\r\\n\\r\\nBuy it!\"},{\"@type\":\"Review\",\"reviewRating\":{\"@type\":\"Rating\",\"ratingValue\":5,\"worstRating\":1,\"bestRating\":5},\"author\":{\"@type\":\"Person\",\"name\":\"Kindle Customer\"},\"datePublished\":\"2026-02-15T21:05:29-03:00\",\"reviewBody\":\"I worked for more than 10 years for online marketplaces in communication and strategy. I was enjoying this book very much! This book is for anybody who wants to start to work for or thinks about founding an online marketplace.\"},{\"@type\":\"Review\",\"reviewRating\":{\"@type\":\"Rating\",\"ratingValue\":5,\"worstRating\":1,\"bestRating\":5},\"author\":{\"@type\":\"Person\",\"name\":\"RITESH KUMAR JHA\"},\"datePublished\":\"2026-02-15T21:05:29-03:00\",\"reviewBody\":\"This book has the answers to everything I&#39;ve tried to research for months on end. I&#39;m sad it&#39;s finished  so il read it again along with the brilliant recommendations throughout.\"},{\"@type\":\"Review\",\"reviewRating\":{\"@type\":\"Rating\",\"ratingValue\":5,\"worstRating\":1,\"bestRating\":5},\"author\":{\"@type\":\"Person\",\"name\":\"Rafael Pedreira\"},\"datePublished\":\"2026-02-15T21:05:29-03:00\",\"reviewBody\":\"Worth reading\\r\\nMust for entrepreneurs. Who are getting started with marketplace\\r\\nThis book will help u building your marketplace from scratch\"},{\"@type\":\"Review\",\"reviewRating\":{\"@type\":\"Rating\",\"ratingValue\":5,\"worstRating\":1,\"bestRating\":5},\"author\":{\"@type\":\"Person\",\"name\":\"Thiago Carbonell\"},\"datePublished\":\"2026-02-15T21:05:29-03:00\",\"reviewBody\":\"Simples, did\\u00e1tico e ao mesmo tempo profundo\"},{\"@type\":\"Review\",\"reviewRating\":{\"@type\":\"Rating\",\"ratingValue\":5,\"worstRating\":1,\"bestRating\":5},\"author\":{\"@type\":\"Person\",\"name\":\"Essenin Hern\\u00e1ndez\"},\"datePublished\":\"2026-02-15T21:05:29-03:00\",\"reviewBody\":\"\\ud83d\\udc4d\"},{\"@type\":\"Review\",\"reviewRating\":{\"@type\":\"Rating\",\"ratingValue\":5,\"worstRating\":1,\"bestRating\":5},\"author\":{\"@type\":\"Person\",\"name\":\"Allan Rodrigues\"},\"datePublished\":\"2026-02-15T21:05:29-03:00\",\"reviewBody\":\"O melhor livro sobre esta tem\\u00e1tica. Muito interessante para quem busca criar de zero um Marketplace.\"},{\"@type\":\"Review\",\"reviewRating\":{\"@type\":\"Rating\",\"ratingValue\":5,\"worstRating\":1,\"bestRating\":5},\"author\":{\"@type\":\"Person\",\"name\":\"RICARDO PALOSCHI UCHOA DE OLIVEIRA\"},\"datePublished\":\"2026-02-15T21:05:29-03:00\",\"reviewBody\":\"Nicely well written, great and effective content. I learned a lot. Greatly recommend not only for those building a marketplace, but every type of scalable business.\"},{\"@type\":\"Review\",\"reviewRating\":{\"@type\":\"Rating\",\"ratingValue\":5,\"worstRating\":1,\"bestRating\":5},\"author\":{\"@type\":\"Person\",\"name\":\"Paulo Peres\"},\"datePublished\":\"2026-02-15T21:05:29-03:00\",\"reviewBody\":\"Uma semana ap\\u00f3s a primeira avalia\\u00e7\\u00e3o, me surpreendi com oportunidades incr\\u00edveis de intermedia\\u00e7\\u00e3o de neg\\u00f3cios.\\r\\n......\\r\\nAo fim da leitura, cheguei a conclus\\u00e3o que o modelo de marketplace j\\u00e1 est\\u00e1 saturado. Se est\\u00e1 saturado, \\u00e9 furada entrar, \\u00e9 mal neg\\u00f3cio manter-se.  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I recommend to reapply together with Modern Monopolies, Lean Startup, and Testing Business Ideas and some focused in growth marketing.\r\n\r\nThis book is good to you open your mind for every aspect for the marketplace. Marketplace is not just an site, it needs to bring value for various sides.\r\n\r\nBuy it!"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":5,"worstRating":1,"bestRating":5},"author":{"@type":"Person","name":"Kindle Customer"},"datePublished":"2026-02-15T21:05:29-03:00","reviewBody":"I worked for more than 10 years for online marketplaces in communication and strategy. I was enjoying this book very much! This book is for anybody who wants to start to work for or thinks about founding an online marketplace."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":5,"worstRating":1,"bestRating":5},"author":{"@type":"Person","name":"RITESH KUMAR JHA"},"datePublished":"2026-02-15T21:05:29-03:00","reviewBody":"This book has the answers to everything I&#39;ve tried to research for months on end. I&#39;m sad it&#39;s finished  so il read it again along with the brilliant recommendations throughout."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":5,"worstRating":1,"bestRating":5},"author":{"@type":"Person","name":"Rafael Pedreira"},"datePublished":"2026-02-15T21:05:29-03:00","reviewBody":"Worth reading\r\nMust for entrepreneurs. Who are getting started with marketplace\r\nThis book will help u building your marketplace from scratch"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":5,"worstRating":1,"bestRating":5},"author":{"@type":"Person","name":"Thiago Carbonell"},"datePublished":"2026-02-15T21:05:29-03:00","reviewBody":"Simples, did\u00e1tico e ao mesmo tempo profundo"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":5,"worstRating":1,"bestRating":5},"author":{"@type":"Person","name":"Essenin Hern\u00e1ndez"},"datePublished":"2026-02-15T21:05:29-03:00","reviewBody":"\ud83d\udc4d"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":5,"worstRating":1,"bestRating":5},"author":{"@type":"Person","name":"Allan Rodrigues"},"datePublished":"2026-02-15T21:05:29-03:00","reviewBody":"O melhor livro sobre esta tem\u00e1tica. Muito interessante para quem busca criar de zero um Marketplace."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":5,"worstRating":1,"bestRating":5},"author":{"@type":"Person","name":"RICARDO PALOSCHI UCHOA DE OLIVEIRA"},"datePublished":"2026-02-15T21:05:29-03:00","reviewBody":"Nicely well written, great and effective content. I learned a lot. Greatly recommend not only for those building a marketplace, but every type of scalable business."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":5,"worstRating":1,"bestRating":5},"author":{"@type":"Person","name":"Paulo Peres"},"datePublished":"2026-02-15T21:05:29-03:00","reviewBody":"Uma semana ap\u00f3s a primeira avalia\u00e7\u00e3o, me surpreendi com oportunidades incr\u00edveis de intermedia\u00e7\u00e3o de neg\u00f3cios.\r\n......\r\nAo fim da leitura, cheguei a conclus\u00e3o que o modelo de marketplace j\u00e1 est\u00e1 saturado. Se est\u00e1 saturado, \u00e9 furada entrar, \u00e9 mal neg\u00f3cio manter-se.  A tend\u00eancia agora \u00e9 offline."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":5,"worstRating":1,"bestRating":5},"author":{"@type":"Person","name":"Thai Son Ngo"},"datePublished":"2026-02-15T21:05:29-03:00","reviewBody":"livre tr\u00e8s d\u00e9taill\u00e9, explique toutes les \u00e9tapes pas \u00e0 pas , une p\u00e9pite pour tout entrepreneur souhaitant lancer sa marketplace"}]},{"@type":"WebPage","@id":"https:\/\/www.ecommerceupdate.com.br\/produto\/the-lean-marketplace-a-practical-guide-to-building-a-successful-online-marketplace-business\/#webpage","url":"https:\/\/www.ecommerceupdate.com.br\/produto\/the-lean-marketplace-a-practical-guide-to-building-a-successful-online-marketplace-business\/","name":"The Lean Marketplace: a Practical Guide to Building a Successful Online Marketplace Business \u2013 E-Commerce Update","description":"Transforme sua plataforma de marketplace com uma estrat\u00e9gia pr\u00e1tica que converte ideias em um neg\u00f3cio escal\u00e1vel. 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