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Food for thoughts if you want to develop a brand strategy for the amazon channel.\r\nRecommended"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":5,"worstRating":1,"bestRating":5},"author":{"@type":"Person","name":"Giorgio"},"datePublished":"2026-03-05T16:14:00-03:00","reviewBody":"Incredible insight into the world of Amazon. Highly recommend it if your selling on Amazon or want to."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":5,"worstRating":1,"bestRating":5},"author":{"@type":"Person","name":"NewDay Co (Authorized Seller)"},"datePublished":"2026-03-05T16:14:00-03:00","reviewBody":"This is the absolute best book every Brand Manager doesn&#39;t know they need. There is so much to selling on Amazon that happens beneath the surface, so many decisions being made that you may not even be aware of. Complicating the matter is the breakneck speed Amazon is growing, evolving, and disrupting traditional distribution channels. 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