{"id":94823,"date":"2026-04-10T14:05:56","date_gmt":"2026-04-10T17:05:56","guid":{"rendered":"https:\/\/www.ecommerceupdate.com.br\/?p=94823"},"modified":"2026-04-10T14:06:04","modified_gmt":"2026-04-10T17:06:04","slug":"o-head-de-marketing-mudou-ou-foi-a-nossa-definicao-de-cargo-que-ficou-obsoleta","status":"publish","type":"post","link":"https:\/\/www.ecommerceupdate.com.br\/ro\/o-head-de-marketing-mudou-ou-foi-a-nossa-definicao-de-cargo-que-ficou-obsoleta\/","title":{"rendered":"S-a schimbat \u201c\u0218eful Marketing\u201d sau defini\u021bia noastr\u0103 a unei pozi\u021bii a devenit \u00eenvechit\u0103?"},"content":{"rendered":"

Asist\u0103m la o mi\u0219care puternic\u0103 \u00een Brazilia: influencerii care preiau scaune de conducere \u00een gigan\u021bi. Toguro ca \u0219ef la Cimed \u0219i Victor Sarro la Philips. Sunt m\u0103rcile naive s\u0103 ofere marketing creatorilor de con\u021binut?<\/p>\n\n\n\n

Dimpotriv\u0103: au \u00een\u0163eles \u00een sf\u00e2r\u015fit jocul.<\/strong><\/p>\n\n\n\n

Strategistul filde\u0219\u201c pierde teren \u00een fa\u021ba celor care au stomacul pentru algoritm. Exist\u0103 o provocare latent\u0103 aici: marketingul de ast\u0103zi are nevoie de mai pu\u021bin\u0103 \u201dformare\u201c tradi\u021bional\u0103 a profilului \u0219i mult mai mult\u0103 piele \u00een joc.<\/p>\n\n\n\n

\u201cZiua Trading\u201d of Attention<\/strong><\/p>\n\n\n\n

Gary Vaynerchuk explic\u0103 bine acest fenomen \u00een cartea sa, Day Trading Attention. El aduce o reflec\u021bie care este pumnul \u00een stomac necesar pie\u021bei actuale:<\/p>\n\n\n\n

\u201cCostul de a merge prost pe social media este zeroCostul de a nu \u00eencerca este invizibilitate.\u201d<\/em><\/p>\n\n\n\n

Influen\u021batorii au \u00een\u021beles acest lucru \u00eenaintea tuturor.nu gestioneaz\u0103 logistica sau foile de calcul P & L, tehnologia, ma\u0219inile \u0219i echipele tehnice rezolv\u0103 deja acest lucru.gestioneaz\u0103 cel mai rar \u0219i mai volatil activ din lume: aten\u021bia.<\/p>\n\n\n\n

Regula 3%<\/strong><\/p>\n\n\n\n

Se estimeaz\u0103 c\u0103 doar 31TP3 T de posturi Toguro de fapt \u201cau bula\u201d. Pentru un marketer clasic, o rat\u0103 de 971TP3 T de posturi non-viralizante ar fi motiv de concediere.Pentru marketing nou, aceasta este \u00eenv\u0103\u021barea \u00een timp real.<\/p>\n\n\n\n

Ei gre\u0219esc prea repede \u0219i ieftin pentru a face bine ceea ce nicio cercetare de pia\u021b\u0103 de \u0219ase luni nu ar putea prezice. Influen\u021batorul \u00een\u021belege unde au gre\u0219it, ceva pe care marketingul tradi\u021bional, blocat \u00een rundele de aprobare, \u00eel proceseaz\u0103 greu.<\/p>\n\n\n\n

Rolul tehnologiei<\/strong><\/p>\n\n\n\n

Strategul nu a murit, a fost doar automatizat. Inteligen\u021ba artificial\u0103 face deja ridicarea grea a analizei datelor, a segment\u0103rii \u0219i a execu\u021biei tehnice.<\/p>\n\n\n\n

Ce a mai r\u0103mas?Agilitate \u0219i conexiune visceral\u0103.<\/strong><\/p>\n\n\n\n

Influen\u021batorul intr\u0103 s\u0103 fac\u0103 ceea ce marketingul institu\u021bional a uitat cum face: genereaz\u0103 un adev\u0103rat zgomot. \u00cen \u201cziua\u201d trade\u201d a aten\u021biei, cine ia s\u0103 posteze ceea ce publicul vrea s\u0103 aud\u0103, a pierdut deja bani.<\/p>\n\n\n\n

Jocul este acum altul.nu mai este vorba de a cump\u0103ra media; este vorba de a fi media.<\/p>\n\n\n\n

Marketingul nu a murit, dar nu a fost niciodat\u0103 at\u00e2t de zgomotos. Dar tu?<\/p>\n\n\n\n

E\u0219ti concentrat pe func\u021bionarea trecutului sau pe aten\u021bia acumului?<\/p>\n\n\n\n

Recenzie: Bruno Brambilla, CEO Biglink<\/p>","protected":false},"excerpt":{"rendered":"

Estamos vendo um movimento forte no Brasil: influenciadores assumindo cadeiras de lideran\u00e7a em gigantes. Toguro como Head na Cimed e Victor Sarro na Philips. Ser\u00e1 que as marcas s\u00e3o ing\u00eanuas […]<\/p>\n","protected":false},"author":1,"featured_media":10146,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,37],"tags":[47,43,48],"class_list":["post-94823","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artigos","category-tendencias","tag-artigos","tag-e-commerce","tag-tendencias"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/ro\/wp-json\/wp\/v2\/posts\/94823","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/ro\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/ro\/wp-json\/wp\/v2\/comments?post=94823"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/ro\/wp-json\/wp\/v2\/posts\/94823\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/ro\/wp-json\/wp\/v2\/media\/10146"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/ro\/wp-json\/wp\/v2\/media?parent=94823"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/ro\/wp-json\/wp\/v2\/categories?post=94823"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/ro\/wp-json\/wp\/v2\/tags?post=94823"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}