Ubushakashatsi bwagaragaje ko 95% by'ibigo byo muri Brezili bikoresha WhatsApp, bituma ikomeza kuba porogaramu ikunzwe cyane mu gihugu. Iyi mibare igaragaza imikorere n'imikorere y'iyi porogaramu, byoroshya itumanaho ritaziguye kandi ryihuse hagati y'ibigo n'abakiriya, bikomeza umubano no kwagura amahirwe yo gukorana. Ubushakashatsi bwakozwe na Yalo.
Verisiyo y’ubucuruzi ya porogaramu itanga ibintu birenga iby’ibanze, ariko ni API yemewe ya WhatsApp itanga igisubizo gifatika kandi cy’umwuga. Iyo porogaramu, ibigo ntibishobora gukorera abakiriya babo vuba gusa, ahubwo binashyiramo imikorere y’ingenzi nko kwishyurana mu buryo buhuriweho, ubufasha bwikora, no gucunga nyuma yo kugurisha. Ibi bikoresho bituma API yemewe ya WhatsApp iba isoko y’ingamba ku bigo bishaka kunoza imikorere no kunoza ubunararibonye bw’abakiriya.
Ibi ni ibyo bita ibisubizo by’ikoranabuhanga mu buryo bw’ikoranabuhanga, uburyo bwo gukora ibintu mu buryo bw’ikoranabuhanga bugezweho, no guhuza inzira nyinshi—iterambere rizana amahirwe mashya ku bucuruzi.
“Hari ikoranabuhanga nka chatbots rihuza imiyoboro nka imbuga nkoranyambaga n’imbuga nkoranyambaga — Facebook Messenger na Instagram Direct — hamwe na serivisi ku bakiriya binyuze kuri WhatsApp, bigatuma ibintu byose birushaho kuba ingirakamaro kandi byihuse, urugero. Ndetse banatanga serivisi ku bakiriya mu buryo bwikora,” ibi ni ibyavuzwe na Alberto Filho, Umuyobozi Mukuru wa Poli Digital.
Muri Brezili, hakoreshwa za chatbots zigera ku 164.000, nk'uko bigaragara muri Brazilian Bot Ecosystem Map. Izi sisitemu zirenze ibyo zisanzwe zikora: zikoresha ubwenge bw'ubukorano kugira ngo zigaragaze imikoranire y'abantu hafi ya bose, zisubize ibibazo, zishyireho gahunda yo kubonana, ndetse zigafunga no kugurisha.
Kwishyira hamwe
Alberto Filho asobanura ko muri iki gihe bishoboka guhuza chatbots zigezweho na sisitemu nka CRM (Gucunga umubano n'abakiriya), ERP, na platforms za e-commerce. Muri ubu buryo bwo guhuza, imirimo isanzwe, nko kuvugurura impapuro zo kwishyura, kwemeza ibyo gutumiza, cyangwa impinduka mu miterere y'ibyo kohereza, bishobora gukorwa mu buryo bwikora, bigatuma amakipe y'abantu yibanda ku bikorwa by'ingenzi kurushaho.
Umuyobozi Mukuru wa Poli Digital agira ati: “Iyi ngamba iha abaguzi amahirwe yo gutangiza ibiganiro ku muyoboro umwe no kubikomereza ku wundi, badatakaje amateka y’imikoranire. Uku gukomeza ni ingenzi ku bigo bikora ku bwinshi bw’imikoranire, bigatuma habaho uburyo bwo kubona ibintu byose bifitanye isano n’abaguzi.”.
Kwishyura
Uretse serivisi ku bakiliya, gukoresha urubuga ruhuza na WhatsApp API yemewe binatanga amahirwe yo kwishyura mu buryo bwikora binyuze kuri urwo rubuga. Urugero rw'iyi mikorere ni Poli Pay, igisubizo cyakozwe na Poli Digital. Iyo ikoresheje, abaguzi bashobora kwishyura mu buryo butaziguye mu kiganiro mu gihe bafashwa, bigatuma inzira yo kugura irushaho kuba ingirakamaro kandi ihujwe.
Iyi mikorere yagiye irushaho kugaragara ku isoko kandi iri kwiyongera cyane. Amafaranga yakoreshejwe muri Poli Pay yamaze kurenga miliyoni 6, bigaragaza ko ikora neza mu koroshya ibikorwa no korohereza abacuruzi n'abakiriya.
Alberto asobanura ko Poli Pay yemerera abakoresha gukora katalogu z'ibicuruzwa na serivisi zishushanyijeho amafoto, no gukora no kohereza "amagare yo guhaha" hamwe n'uburyo bwo kwishyura. Byose bihujwe na Mercado Pago na PagSeguro.
Alberto Filho asobanura agira ati: “Intego ni ugutanga uburambe bwo guhaha mu buryo buboneye, gukuraho inzitizi no kongera amahirwe yo guhindura ikoranabuhanga.” Ubu buryo bushyigikiwe n’amakuru: ubushakashatsi bwakozwe na Poli Digital bugaragaza ko igipimo cyo guhindura ikoranabuhanga hakoreshejwe uburyo bwa Poli Pay gishobora kuba hejuru y’inshuro eshatu ugereranyije n’ubucuruzi busanzwe bwa elegitoroniki.
Umutekano
Ku bigo bitaragera muri iyi gahunda kandi byifuza gutangira, Alberto agaragaza akamaro ko guhitamo chatbot itangwa na sosiyete yemewe n’ishyirahamwe rya Meta, itanga inyungu nyinshi z’ingenzi, cyane cyane umutekano.
Guhuza ku mugaragaro bituma imikoranire yose ikorwa binyuze kuri WhatsApp ikorwa mu mutekano, ikarinda amakuru y'abakoresha kandi ikarinda ibikorwa binyuranyije n'amabwiriza y'urubuga. Ibi bigabanya cyane ibyago byo guhagarikwa cyangwa guhagarika uburyo bwo kuvugana, ikibazo gikunze kugaragara ku bigo bikoresha ibisubizo bitemewe.
“Hamwe no guteza imbere API ya WhatsApp nk'urubuga rw'ingenzi rwo kugurisha, gutanga serivisi ku bakiliya, no kwamamaza, ibigo bizemera iyi miterere bizahuzwa n'imikorere y'itumanaho mpuzamahanga no guhanga udushya mu 2025. Ibi bizabafasha gutanga ubunararibonye butandukanye no gufata igice kinini cy'isoko ririmo guhangana cyane,” asoza Umuyobozi Mukuru wa Poli Digital.
