Ubucuruzi bw'ikoranabuhanga burimo guhinduka byihuse, kandi uyu mwaka, kimwe n'imyaka iri imbere, butanga amahirwe menshi n'imbogamizi ku ba rwiyemezamirimo. Uko ikoranabuhanga rigenda ritera imbere, ni ko gukenera guhora uhindura imikorere birushaho kugaragara. Dukurikije imibare ya Statista, Brezili iteganya ko buri mwaka hazabaho ukwiyongera kwa 10% mu myaka itatu iri imbere, cyane cyane mu kwamamaza kuri interineti no mu gice cy'ibiganiro bihuza abantu.
Nubwo bimeze gutyo, 94% by'ibigo bihitamo kwamamaza hakoreshejwe ikoranabuhanga nk'ingamba zo gukura, nk'uko ubushakashatsi bwakozwe na Digital Marketing and Sales Maturity muri Brezili bwabigaragaje, ba rwiyemezamirimo bagomba kumenya ibizaba bigiye kuba byiza kugira ngo bagaragare. Kimwe muri byo ni ukwiha agaciro. Hamwe no gukoresha ubwenge bw'ubukorano bugezweho (AI), ibigo bizashobora gutanga ubunararibonye bwihariye bujyanye n'ibyo abaguzi bakeneye n'ibyo bakunda.
Igihe cyo kwamamaza ku bwinshi kirabarwa, giha umwanya icyitegererezo aho buri gikorwa kizakorwa kugira ngo habeho isano yimbitse kandi ifite akamaro. Danilo Mazuquin, inzobere mu kwamamaza umaze imyaka irenga icumi akaba n'umuyobozi mukuru wa Mazukim,
Kubera ko kwamamaza mu baturage ari imwe mu ngamba zikomeye cyane mu myaka iri imbere, kubera ko abaguzi bashya batagishakisha ibicuruzwa cyangwa serivisi gusa, ahubwo bashaka ubunararibonye butanga igitekerezo cyo kuba umwe mu bagize umuryango, ibirango bishoboye gushinga no guteza imbere imiryango nyayo ishingiye ku ndangagaciro bizaba biri imbere. "Ibi bivamo kuganira by'ukuri n'ababireba, bigatuma habaho ubunararibonye buhindura ibintu. Uko abantu begeranye, ni ko biba byiza kurushaho," ibi ni ko impuguke ibivuga.
Iterambere ry'ibikubiye mu buryo bw'ikoranabuhanga rizaba intambwe ikomeye mu kwamamaza kuri interineti mu myaka iri imbere. Mazuquin yagize ati: "Ubunararibonye bwimbitse, nko kureba amashusho abera imbonankubone, amashusho magufi, ndetse na metaverse, buri kuba ingenzi kugira ngo bikurure abantu kandi bikurure ababireba." Isesengura rya vuba aha rya Global Consumer Insights Pulse ryavuze ko 34% by'abaguzi muri Brezili bakururwa n'ubunararibonye bwimbitse kuri interineti.
Byongeye kandi, nk'uko Descarbonize Soluções ibivuga, Abanyabrezili 7 kuri 10 bakunda kugura ku bigo bifite ubwitange mu kubungabunga ibidukikije. Ubu bushakashatsi bugaragaza ikindi kintu cy'ingenzi: gusaba imikorere myiza. Abakiri bato barimo kwita cyane ku myumvire y'ibigo ku bijyanye n'amahame mbwirizamuco no kubungabunga ibidukikije, nk'uko bigaragazwa n'umuyobozi mukuru. "Gukoresha imikorere isobanutse neza si amahitamo ku bafite ubucuruzi bwabo, ahubwo ni ngombwa mu rwego rwo kwigarurira no kugumana abakiriya, cyane cyane abakiri bato."
Uko byagenda kose, iyi mpuguke ishimangira ko gusobanura inama nk'izihoraho atari amahitamo. Kuri we, vuba kandi mu buryo buhoraho bizaba ari ryo pfundo ry'intsinzi. Asoza agira ati: “Kwamamaza hakoreshejwe ikoranabuhanga ni urwego ruhindagurika, kandi ba rwiyemezamirimo bazakenera imyumvire yo kwiga buri gihe. Gushora imari mu mahugurwa no guhora biteguye kugerageza no gukoresha ibikoresho bishya bizaba ingenzi ku bashaka kugaragara muri uru rwego rw'irushanwa.”
