Kureba uburyo umunyamakuru yerekana ibicuruzwa, agasubiza ibibazo byawe mu buryo bwihuse, kandi ukanze gato, ushobora kugura ibicuruzwa utiriwe uva mu rugo. Ubu bunararibonye, buzwi nka ubucuruzi bw’imbonankubone, burimo guhindura ubucuruzi bwo kuri interineti binyuze mu guhuza imikoranire n’uburyo bworoshye.
Ubushakashatsi bwakozwe n'ikigo cya MARCO mu bihugu 14 bwerekana ko Abanyabrezili bari mu bagize ingaruka zikomeye ku kwamamaza hakoreshejwe ikoranabuhanga ku isi. Aha, 73% by'abaguzi bamaze kugura ikintu cyagizweho ingaruka n'abantu bafite imiterere y'ikoranabuhanga
Ariko se bikora bite? Mu gihe cyo kureba amashusho abera imbonankubone, ibigo n'abantu bakomeye bahuza ababireba, berekana ibicuruzwa, basubiza ibibazo mu buryo butunguranye, kandi batanga poromosiyo zidasanzwe, byose biha abaguzi amahirwe yo kugura ako kanya.
Nk’uko bivugwa na Victor Okuma, Umuyobozi w’Ikigo Indigitall, ikigo cyihariye mu itumanaho ry’imiyoboro yose, ubucuruzi bw’imbonankubone ntibworohereza gusa guhindura ubucuruzi. “Ibirori by’imbonankubone bitanga ubunararibonye bwihariye, bigateza imbere ubwisanzure, kandi bigakomeza isano ry’amarangamutima hagati y’ibirango n’abaguzi. Ubu buryo ntibutuma amasosiyete agira ubumuntu gusa ahubwo bunafasha mu kubaka umubano uhamye kandi urambye, ikintu cy’ingenzi ku isoko rikomeje guhangana.”.
Okuma kandi agaragaza ko imikoranire imbonankubone mu gihe cyo gutangaza amakuru imbonankubone ituma ibigo by’ubucuruzi bisobanukirwa neza ibyo abakiriya bakeneye no guhindura ingamba zabo vuba. "Iyi mikorere ni amahirwe ku bigo yo kwitandukanya, bitanga ibirenze ibicuruzwa gusa: ubunararibonye bwongera agaciro, byubaka ubudahemuka bw’abakiriya, kandi byongera icyizere n’icyizere ku isoko."
Biteganyijwe ko amafaranga yinjira mu maduka yo kuri interineti muri Brezili azagera kuri miliyari 205 z'amadolari y'Amerika mu 2024, nk'uko bivugwa n'Ishyirahamwe ry'Ubucuruzi bw'Ikoranabuhanga rya Brezili (ABCOMM), hamwe n'abaguzi bagera kuri miliyoni 90 kuri interineti, ingamba zo gukoresha interineti zirimo kwiyongera cyane. Ubu buryo, buhuza amaduka asanzwe, amaduka yo kuri interineti, n'imiyoboro y'itumanaho, ni ingenzi mu gukurura abantu no kuzamura ubucuruzi, harimo no mu gihe cy'ibikorwa by'ubucuruzi bwa elegitoroniki.
Urashaka kwinjira mu isi y'ubucuruzi bugezweho no kongera umusaruro wawe, ariko ubu uribaza uti: nzatangirira he?
Indigital iraduha inama z'ingirakamaro zo guhindura uburyo bwawe bwo kuzenguruka bwa Live stream mo amahirwe yo kwitabira no guhindura urubuga:
Umva abagukurikira: Menya icyo abagukurikira bashaka kubona mu kiganiro cyabereye imbonankubone. Ufite ibicuruzwa wifuza? Zamamaza zidasibangana? Iyo abagukurikira bumva ko ari bo bagize uruhare muri iki gikorwa, ubwitabire burushaho kwiyongera. Gukorana n'abagukurikira, haba binyuze mu matora, ibitekerezo, cyangwa ibitekerezo, bishobora kuyobora ibyemezo byawe no gutuma ubona ibintu byihariye kandi bigushimisha.
Hitamo isura ikwiye: Intsinzi y'uruhererekane rw'amakuru (live stream) itangirana n'abari kuri ecran. Hitamo abantu bakomeye bazi ubuhanga bwo kuvugana no kugurisha imbonankubone. Ntabwo bakeneye igikundiro gusa, ahubwo bakeneye no gusobanukirwa ibicuruzwa n'isano nyayo n'ababireba. Ubu bucuti ni ingenzi mu kubaka icyizere no kongera ubucuruzi.
Gira ingamba mu gihe: Ntugahigane mu buryo butaziguye n'amashusho agaragara mu bigo bisa. Kwirinda guhuza ibikorwa bishobora kuba ingenzi mu kongera umusaruro. Sobanukirwa imyitwarire y'abakiriya bawe kandi uhitemo igihe bashobora kwitabira. Nanone, menya igihe cyo kureba ibirori mu buryo bw'agahebuzo, nko mu mpera z'icyumweru cyangwa mu biruhuko.
Kora ubushake bwo kwitegura: Koresha imiyoboro yawe yose kugira ngo ushyushye abareba mbere yuko filime igaragara. Tangaza amasaha, poromosiyo, n'abazayigaragaza. Ibi bituma abareba bashishikazwa kandi biteguye kugura. Gutegereza bishobora kuba inshuti ikomeye, bigatera amatsiko kandi bikongera umubare w'abitabira.
Menya neza uburambe buzira inenge: Kuva ku bufasha bwa tekiniki kugeza ku bijyanye n'ibicuruzwa, buri kintu cyose gifite agaciro. Menya neza ko ibikoresho byawe bihuye neza kandi ko serivisi nyuma yo kugurisha itanga umuvuduko n'umucyo. Uburambe bw'umukiriya ntiburangirana no kugura, kandi kwemeza ko serivisi yo gutanga ibicuruzwa byihuse kandi neza ari ingenzi mu kubaka ubudahemuka bw'umukiriya.
Ishoramari mu ikoranabuhanga: Muri iki gihe, hari urubuga na porogaramu bigufasha gukora imbuga zawe bwite z'ubucuruzi kuri domaine zabugenewe. Ibi bikoresho byoroshya guhuza ibintu nko kuganira kuri filime, kwishyura ako kanya, no gukurikirana ibintu mu buryo nyabwo, bigatuma ubu buryo burushaho kuba bwiza ku muguzi no ku mugurisha.
Omnichannel: Ibanga rikomeye ry'intsinzi y'ubucuruzi bwa Live rirenze igikorwa cya Live ubwacyo. Rikubiyemo byose kuva ku gukurura abitabiriye kugeza ku guhuza ibintu byose by'urugendo rwo kugura, harimo no kubika no kurangiza kugura. Bikubiyemo guhuza imiyoboro ifatika n'iy'ikoranabuhanga mu buryo buhuriweho, gutanga uburambe bwo guhaha butagira umwanda kandi butagira umupaka, bigatuma inzira yorohereza kandi ijyanye n'umukiriya.
“Urimo kureba televiziyo imbonankubone, ushishikajwe n’igicuruzwa, ukanze kuri urubuga hanyuma ukakira ibyo watumije kuri WhatsApp, byose mu buryo bwikora kandi ako kanya. Ushobora kandi kwishyura no gukurikirana uko byoherezwa. Ibyo ni byo byorohereza abakiriya mu gihe kizaza,” Victor Okuma yongeraho.
Ubushakashatsi bwakozwe na Wake na Opinion Box bugaragaza ko 78.9% by'abaguzi bagura ibicuruzwa bitandukanye mu buryo bufatika n'ubw'ikoranabuhanga, aho 56.6% barangiza kugura ibicuruzwa byabo mu buryo bw'ikoranabuhanga.
“Ibi bigaragaza ko ari ngombwa gushyiraho urugendo rwo kugura rugendanye kandi ruhuza abantu, rutuma umuguzi ahitamo umuyoboro umubereye, adatakaje uburyo buhamye n’ubwiza bw’ikirango. Guha umukiriya ubwo buryo bworoshye ntabwo byongera uburambe gusa, ahubwo byongera amahirwe yo guhindura abantu, byubaka ubudahemuka bw’abakiriya uko igihe kigenda gihita,” uyu ni umuyobozi w’igihugu wa Indigital.
