Mu gihe ubucuruzi bukomeje kwiyongera kandi bugahangana, kuvugurura imikorere y’abahanga mu bijyanye n’ubucuruzi byabaye ikintu gikomeye cyo gutsinda. Uru rwego rusaba ubumenyi bwimbitse ku bicuruzwa, icyerekezo cy’isoko, n’uburyo bwiza bwo kuganira kugira ngo bigaragare neza mu bahanganye.
Imwe mu ngamba z'ingenzi zisabwa mu kunoza umusaruro no kunoza imicungire y'abakiriya ni ishyirwa mu bikorwa rya porogaramu ya CRM (Imicungire y'Imibanire y'Abakiriya). Iri koranabuhanga rituma habaho igenzura ryihuse ry'uburyo bwo kugurisha, rigatuma serivisi zihariye zitangwa, kandi rigafasha abakiriya kudahemuka.
Nk’uko Paulo Nauack, perezida w’Inama y’Abahagarariye Ubucuruzi mu Karere ka Paraná (CORE-PR) abivuga, gucunga imibanire n’abakiriya ni imwe mu nyungu zikomeye CRM yo kugurisha izanira inganda. “Hamwe n’iki gikoresho, imikoranire yose n’abakiriya, kuva ku nshuro ya mbere kugeza igihe itegeko risojwe, iba ahantu hamwe. Ibi bituma itsinda ry’abagurisha ribona neza amateka y’ibyo baguze, ibyo bakunda, n’ibyo buri mukiriya akeneye, bikoroshya serivisi kandi bigatuma irushaho kuba nziza,” Nauack asobanura.
Uretse ikoranabuhanga n'isesengura ry'amakuru, serivisi ku bakiriya yihariye iracyari imwe mu nkingi z'ingenzi zo kugera ku ntsinzi mu bucuruzi. Guhuza uburyo bwo gukoresha uburyo bujyanye n'ibyo buri mukiriya akeneye birema umubano wa hafi kandi byubaka icyizere, bigatuma ibicuruzwa bihinduka byinshi. Dukurikije ubushakashatsi bwa PwC (2024), 73% by'abaguzi babona ko uburambe bwo kugura ari ingenzi nk'ubwiza bw'ibicuruzwa cyangwa serivisi bitangwa.
Indi ngingo y'ingenzi ku banyamwuga muri uru rwego, nk'uko Nauiack abivuga, ni iterambere ry'umuyoboro ufatika: “Kwitabira ibikorwa by'inganda, gukoresha urubuga nka LinkedIn mu mikoranire y'ingamba, no gukomeza kuvugana n'abakiriya n'abafatanyabikorwa mu bucuruzi ni ibikorwa bishimangira isoko no kwagura amahirwe y'ubucuruzi.”
Iterambere ry'ubucuruzi bwo kuri interineti n'ibidukikije by'ikoranabuhanga nabyo byagize ingaruka zikomeye ku mikorere y'abahagarariye abacuruzi. Uko ubucuruzi bwo kuri interineti bwiyongera, gusobanukirwa no gushyira mu bikorwa ubucuruzi bw'imibanire n'abandi ndetse n'ingamba zo kugurisha ibicuruzwa byinjira byabaye ngombwa cyane.
Ubucuruzi bwo kuri interineti bwa Brezili bwinjije amafaranga arenga miliyari 200 z'amadorari mu 2024, aho iterambere ryabyo ryarenze 10%, bitewe no guhindura ikoranabuhanga hakoreshejwe ubuhanga bwa AI, byatumye ibicuruzwa bigurishwa kandi abakiriya bagakomeza kubyishimira. Muri 2025, ABComm iteganya ko inyungu izarenga miliyari 234 z'amadorari (+ 15%), agaciro k'impapuro zisaba kazaba R$ 539.28, n'abaguzi bashya miliyoni eshatu.
Perezida wa CORE-PR agira ati: “Kugira ngo abakora mu bucuruzi bakomeze kuba abahanga mu guhatana no guhanga udushya, bagomba gukomeza gushora imari mu mahugurwa no guhanga udushya. Amasomo yo kuvugurura, amahugurwa mu bikoresho bishya by’ikoranabuhanga, no kugumana n’ingamba zigezweho mu nganda ni ibintu by’ingenzi bishimangira iterambere n’icyubahiro ku isoko.”.
Inama n'ingamba ku bahanga mu by'ubucuruzi:
- Irushanwa mu rwego rwo guhatanira ubucuruzi risaba guhora rivugururwa ku bicuruzwa, uko isoko rihagaze, n'uburyo bwo kugurisha.
- Zimwe mu nzira zisabwa zirimo gukoresha CRM mu gucunga abakiriya, guhindura serivisi ku bakiriya, no guteza imbere imikoranire myiza.
- Kumenyera ibidukikije byo kuri interineti n'ubucuruzi bwo kuri interineti biba ngombwa, hibandwa cyane ku kwamamaza umubano n'abakiriya.
