Kongera urujya n'uruza rw'abantu no kongera umubare w'abakoresha ikoranabuhanga ni bimwe mu byifuzo by'ingenzi by'abayobozi b'ubucuruzi bwo kuri interineti ku isi yose. Kugera kuri izi ntego akenshi si ibintu byoroshye, ariko ingamba zo kwamamaza akenshi ziba inshuti zikomeye muri iki gikorwa. "Gukoresha ibikoresho bikwiye, mu gihe gikwiye, hamwe n'ubutumwa bwiza, ku bantu bagenewe bishobora gufasha kongera umubare w'abakoresha ikoranabuhanga kugeza kuri 30%," ibi ni ibyavuzwe na Felipe Rodrigues, Umuyobozi Mukuru wa Enviou - urubuga rw'imiyoboro myinshi rwihariye mu bikoresho by'ikoranabuhanga byo kwihutisha ikoranabuhanga.
Nk’uko Rodrigues abivuga, kugira ingamba zo kwamamaza zigezweho ni ingenzi, harimo no gufasha guteza imbere ubumenyi ku bicuruzwa no kuba abakiriya b’abakiriya. Izi ngamba zigomba guhuzwa n’ibikoresho byikora kugira ngo haboneke umusaruro ushimishije.
Mu bisubizo byo kwamamaza byikora, Rodrigues atanga inama yo gukoresha uburyo nk'ibikoresho bitanga ibintu byihariye kugira ngo biteze imbere icyifuzo cyo kugura; Smart Repurchase, igaragaza ko ibicuruzwa bikunze gukoreshwa biri hafi kurangira; Browsing Abandonment, ihamagarira umuguzi gusubira mu rugendo rwo kugura; Shopping Cart Abandonment, itanga inyibutsa ku kugura bitararangira; n'ibindi bitanga 'ubwishingizi' bwuzuye kuri buri bwoko bw'ibintu n'imyitwarire y'umuguzi.
Umuyobozi Mukuru wa Enviou asobanura ati: “Inama imwe nkunda guha abayobozi b’amaduka yo kuri interineti ijyanye no gukoresha uburyo bwo kwamamaza bukoresha ikoranabuhanga kugira ngo bungukire ibikorwa byabo. Urugero, ni ngombwa gukora ibizamini bijyanye no gutumanaho n’abakiriya no gusuzuma ibyo bitanga inyungu nyinshi .”
Nk’uko Rodrigues abivuga, ibicuruzwa bigurishwa ku isoko cyangwa bigurishwa mu buryo butandukanye bishobora kuba ingamba nziza zo gukurura abakiriya cyangwa kongera itike y’ibicuruzwa bigurishwa. Mu buryo nk’ubwo, ni byiza gukora itumanaho ryihariye ryereka abaguzi ko witaye ku byo bakunda. Yagize ati: "Imeri ibibutsa ko ikintu runaka kiri ku rutonde rw’ibyo bifuza kiri kugurishwa, urugero, gishobora kugurisha. Mu buryo nk’ubwo, imeri y’ikaze ku mukiriya mushya, hamwe na coupon yo kugabanyirizwa ibiciro cyangwa itangwa ry’ubuntu ryo kohereza ibicuruzwa."
Iyi mpuguke inatanga inama ku ikoreshwa ry’amakuru atangwa n’ubucuruzi ubwabwo mu buryo bw’ubwenge. Igitekerezo kimwe gikunze gutanga inyungu nziza ni ukumenya uturere dufite abakiriya benshi no gushyiraho ibikorwa byihariye kuri utu duce twihariye. Rodrigues kandi avuga ko abakiriya b’indahemuka bagomba guhabwa ibihembo, haba muri gahunda z’ubudahemuka cyangwa binyuze mu zindi nzira. Umuyobozi Mukuru wa Enviou - urubuga rw’imiyoboro myinshi rwihariye mu bikoresho byo kwihutisha ubucuruzi bwa elegitoroniki, arasoza agira ati: "Guhanga bishobora kandi bikwiye kwitabwaho kugira ngo bitungure aba bakiriya neza.".
