Kubera ko abantu benshi bashishikajwe no gukoresha amashusho magufi, Instagram na TikTok byabaye urubuga rw'ingenzi ku bigo n'abakora ibikubiye muri iyi porogaramu. Amashusho magufi yagiye yiganje ku mbuga nkoranyambaga, yigarurira ibitekerezo by'abakoresha vuba kandi mu buryo butaziguye, ariko ikibazo nyamukuru ku bamamaza n'ibigo ni iki: ni iyihe format ikora neza kuri buri rubuga?
Iyi nkuru, yakozwe n'itsinda ry'inzobere mu Amper, izasuzuma imiterere myiza y'ibirimo kuri Instagram na TikTok, imiterere yabyo, n'umusaruro bishobora gutanga. Izasesengura kandi byose kuva kuri videwo ngufi kugeza ku bikubiye mu bufatanye, itange ingero z'ibintu nyabyo bivuye mu bigo n'ibitekerezo by'inganda. Reba:
Ukwigaragaza kwa videwo ngufi: kuki zikora?
Ukuntu videwo ngufi zikunzwe cyane bituruka ku kuba zijyanye n'imyitwarire y'abakoresha ba none: zihuta, zigaragara, kandi zifitanye isano rikomeye. Dukurikije bwa HubSpot, videwo ngufi zifite igipimo cyo kuzigama cya 52%, kurusha kurenza ibikubiye mu nkuru ndende. Iyi mibare igaragaza akamaro ko kumenya neza imiterere y'izi mbuga, cyane cyane ku bashaka kongera ubwitabire no kugaragara kw'ikirango.
Bruna Cestini, Umuyobozi w’Ibirimo n’Impamyabumenyi muri Amper, asobanura agira ati: “Videwo ngufi zituma dukurura ibitekerezo byihuse, bigatuma ababireba bashishikazwa kandi bashishikazwa no kumenya byinshi. Iri ni ryo banga ryo gutsinda ku mbuga nkoranyambaga.”.
Imiterere y'ibirimo kuri Instagram
- Reels: Imiterere y'impinduramatwara
Yatangijwe nk'igisubizo kuri TikTok, Instagram Reels yabaye urubuga rukomeye rwo guhangana ku isoko rya videwo ngufi. Izi videwo zimara amasegonda 90, zishobora kuba zuzuyemo umuziki, ingaruka, n'amafiriti yihariye ya Instagram, bigatuma habaho gukora ibintu byinshi kandi bihuza abantu.
Urugero rwo muri Brezili: Ikirango cya O Boticário gikoresha Reels mu kwamamaza ibicuruzwa bishya n'inyigisho z'ubwiza. Hamwe n'uburyo bufatika kandi bwihuse, iki kigo gishoboye gukurura abakigana inama n'ibitaramo, kigera ku mpuzandengo y'abarebwa nacyo 500.000 kuri Reel imwe.
- Carousel: Ibikubiye mu buryo bw'uruhererekane bifite agaciro gakomeye mu burezi
Nubwo atari videwo, carousels zikomeje kuba imwe mu miterere myiza cyane kuri Instagram, cyane cyane mu ngamba z'uburezi. Imiterere y'iyi miterere yemerera gusesengura mu buryo bwimbitse ingingo binyuze mu mashusho cyangwa amashusho ashobora gukururwa, bigatuma habaho uburyo bwo gusabana butuma umukoresha ahora ashishikajwe.
Inyigo mpuzamahanga: HubSpot, ikigo gikomeye mu kwamamaza kuri interineti, gikoresha amashusho akoreshwa mu gusangiza abantu imibare y'isoko n'inama zo kwamamaza. Ubu buryo buha ababureba ibitekerezo by'ingirakamaro mu nyandiko imwe, byoroshya gusangira no kongera igipimo cyo kuzigama ibikubiye mu nyandiko.
Imiterere y'ibirimo kuri TikTok
- Imbogamizi n'Inzira: Imbaraga z'Umuco wa Virusi
TikTok iterwa n'ibibazo n'imideli bihita bikururwa. Ibigo byifashisha iyi mideli bishobora guhuzwa n'abakiri bato mu buryo bushimishije kandi bw'ukuri. Imideli itamba, iminwa ihuza abantu, ndetse n'amakuru atuma abantu babyina barushaho kwitabira ni amahirwe meza ku bigo kwigaragaza ku rubuga.
Urugero rwa Brezili: Fanta yatangije #Fantapode kuri uru rubuga, ishishikariza abayikoresha gukora videwo zabo bwite. Ubu bukangurambaga bwarebwe n'abantu barenga miliyoni 20, bigaragaza uburyo kwitabira ibigezweho bishobora kongera kumenyekana kw'ikirango.
- Amasomo na videwo "z'uburyo bwo gukora"
Bitandukanye na Instagram, aho carousels zikora neza kuri iyi ntego, TikTok itanga umwanya aho inyigisho zihuse zibona cyane. Videwo zimara iminota 3, zigisha ibintu byose kuva ku mayeri yo kwisiga kugeza ku mafunguro, zirakunzwe cyane. Ubu bwoko bw'ibirimo butuma ibigo by'ubucuruzi byigisha ababireba mu buryo bufatika kandi bugaragara.
Inyigo Mpuzamahanga: Ikirango cy’Abanyamerika CeraVe cyakoresheje uburyo bw’inyigisho mu kwigisha kwita ku ruhu. Hamwe n’amashusho yoroshye kandi ataziguye, iki kigo cyashoboye kongera gukundwa kwacyo mu rubyiruko, cyane cyane n’abantu bakomeye batanze inama ku bicuruzwa by’umwimerere.
Uburyo bwiza bwo gukoresha Instagram na TikTok
- Ibande ku masegonda make ya mbere
Ubushakashatsi bwerekana ko ibitekerezo by'umukoresha bifatwa mu masegonda atatu ya mbere ya videwo. Ibigo by'ubucuruzi bigomba gukoresha iki gihe kugira ngo bitangire iyi ngingo mu buryo bushimishije kandi bushishikaje.
- Koresha amagambo ahinnye n'amajwi
Kuri TikTok na Reels, kongeramo amagambo ahinnye n'amajwi bituma abareba bakomeza kwita ku byo bumva, ndetse no mu gihe amajwi aba yacishijwe.
Instagram Reels na TikTok Video
Kugira ngo uhitemo imiterere myiza kuri buri rubuga, ni ngombwa gusuzuma imiterere y'abarureba n'intego za buri kirango. Nubwo Instagram ikunda ibintu bigezweho kandi bishimishije, TikTok ni nziza ku bashaka ukuri no kwamamazwa.
Guhitamo imiterere ikwiye ni intambwe ya mbere ku bigo byifuza kumenyekana no kwishyira hamwe. Hakoreshejwe amashusho magufi, ubushobozi bwo gukura ni bwinshi cyane, iyo ibikubiye muri ibyo bicuruzwa ari ukuri kandi bihuye n'imiterere y'ikigo.
