Mu ntangiriro za 2025, abashoramari benshi bamaze kubona ko hari amahirwe menshi ari imbere, ariko kandi hari n'imbogamizi nyinshi. Kubwibyo, ni ngombwa kumenya uburyo bwo kunyura muri iki gihe cy'ubukungu kugira ngo hirindwe ibyago bitari ngombwa kandi byongere inyungu ku migabane.
“Nubwo ari ngombwa kwita ku miterere mishya y’isoko, hari ibikorwa bimwe na bimwe byo kurinda imitungo ari ingenzi ku mushoramari uwo ari we wese, bigamije cyane cyane kurinda ubwizigame bwe ku ihindagurika rizwi kandi ryabayeho mu mateka muri Brezili,” ibi ni ibyavuzwe na Victor Deischl, CFA, umwe mu bashinze akaba n’umuyobozi w’ishoramari wa Rubik Capital, ikigo cyigenga gishinzwe imicungire y’umutungo n’ubujyanama mu ishoramari.
Kugira ngo ifashe abadashaka guhomba uyu mwaka, iyi mpuguke yatanze inama eshanu z'ingenzi. Reba:
- Hindura ishoramari ryawe
Imwe mu ngamba zikomeye kandi zizwi cyane ku isoko, gukwirakwiza ubwishingizi bw'imari n'imigabane bigabanya kwishingikiriza ku ishoramari runaka, cyane cyane mu gihugu gifite ibibazo by'imari nka Brezili. Muri urwo rwego, Deischl asaba ko iyi gahunda yagabanywamo amafaranga akoreshwa mu gihugu imbere no mu mahanga.
“Ni ngombwa kubika umutungo mu mafaranga akomeye, nka euro n’idolari, cyane cyane binyuze mu masosiyete yo mu mahanga; no gushaka ishoramari mu masosiyete yohereza ibicuruzwa mu mahanga imbere mu gihugu atanga inyungu nziza kandi afite umutekano,” uyu muyobozi agira inama.
- Koresha urubuga rwa interineti
Nk’uko ubushakashatsi bwakozwe na PwC bubivuga, 74% by’abayobozi bakuru ku isoko ry’imari bizera ko ubuhanga bw’ubukorano (AI) buzafasha mu kunoza ireme ry’ibicuruzwa na serivisi zabo mu ntangiriro za 2025. Ubu bwoko bw’iteganyabikorwa bushimangira uburyo iterambere ry’ikoranabuhanga rikiri kwiyongera muri uru rwego, cyane cyane mu bice byibanda ku kugabanya ibyago nko gucunga umutungo.
“Ubuhanga bwo gukora ikoranabuhanga n’ibindi bikoresho bitandukanye by’ikoranabuhanga ni inshuti nziza mu gukurikirana no kunoza ishoramari,” uyu muyobozi aragira ati: “Muri urwo rwego, birashishikaje kureba ikoranabuhanga ryihariye ry’ibigo by’imari, ndetse n’umutungo ufunguye, bishobora kongera imikorere y’imiterere itandukanye.”.
- Kurikira uko isoko rihagaze
Bitewe n’iterambere ry’ikoranabuhanga, isoko ry’imari rihora rihinduka, bigatuma biba ngombwa gukomeza guhanga udushya. Byongeye kandi, amategeko mashya n’imikorere myiza birimo gushyirwa mu bikorwa n’inzego n’ibigo bigenzura buri gihe, bisaba inzira yo gukomeza kuvugurura.
CFA ya Rubik Capital ivuga ko ESG (Ibidukikije, Imibereho Myiza n'Imiyoborere Myiza) n'ikoranabuhanga rirengera ibidukikije ari urugero rw'ibi. Yagize ati: “Kubungabunga ibidukikije ntibikiri amahitamo ku isoko. Aya ni yo makuru y'ingenzi ku bashoramari bashaka amahirwe yo kwiyemeza azazana inyungu nyinshi mu gihe kizaza.”.
- Ishoramari mu burezi bw'imari
Kugira ngo ushore imari neza, ni ngombwa kudatinya cyangwa ngo ufate ibyemezo bidahubutse bishobora kwangiza iterambere ry’umutungo wawe mu gihe kirekire. Kubera iyo mpamvu, kwigisha imari ni ngombwa kugira ngo wirinde ibintu bidasanzwe kandi usesengure neza buri mahirwe
Deischl yongeraho ko gushaka ubufasha bwihariye, cyane cyane ku bakiriya b’abikorera ku giti cyabo n’abafite imitungo myinshi (UHNW), nabyo biri muri ubu buryo bwo kwigira. Yagize ati: "Ishoramari rikora, rishyigikiwe n'abayobozi b'inararibonye cyangwa ibiro by'imiryango myinshi, rikunda kugabanya ibyago no kwitega ko amafaranga azagenda neza.".
- Gira ikigega cy'ingoboka
Indi ngamba ku mushoramari uwo ari we wese ni ukwiyubakira ikigega cyihutirwa. Kugira ngo ibi bigerweho, gushora aya mafaranga mu kigega bibera nk'umurinzi w'amafaranga ku bintu bitateganyijwe kandi bigatuma amafaranga akomeza kubyara inyungu.
“Hari amahitamo ku bashoramari b’ubwoko bwose, bashobora kurinda imitungo y’abashoramari b’inararibonye n’abashya,” uyu muhanga agaragaza. “Urugero, muri Rubik ubwayo, dufite ibigega bine bifunguye bikwirakwizwa mu byiciro bitandukanye kuva ku bigega by’imari birebire kugeza ku bigega by’amasoko menshi n’ibigega by’inyungu zidahinduka.”.
Inama y'inyongera: hindura ishoramari ryawe
Deischl anashimangira ko ingingo ihuriweho ikubiyemo inama zose zabanje ari uguhindura imiterere y’imigabane. Asoza agira ati: “Gushyiraho uburyo bwihariye bwo gushyira mu bikorwa ingamba bikubiyemo gusuzuma umwirondoro wawe bwite n’imiterere y’isoko. Nta buryo bw’ubumaji buhari, ahubwo ni ugufata ibyemezo bisobanutse neza bihuye n’intego zawe z’imari.”.
