Urubuga rwo kohererezanya ubutumwa kuri WhatsApp ni rumwe mu zikoreshwa cyane muri Brezili. Muri rwo, uretse itumanaho ritaziguye, hari izindi mikorere yagaragaye, nko kugurisha ibicuruzwa na serivisi. Muri urwo rwego, abacuruzi batari kuri iyi porogaramu bakunda kugira iterambere ritinze cyangwa rigatakaza isoko.
Kuki amasosiyete acuruza ibintu byinshi akeneye WhatsApp?
Dukurikije amakuru aturuka muri We Are Social, mu 2023, WhatsApp yari yo mbuga nkoranyambaga ikoreshwa cyane n’Abanyabrezili. Dukurikije ubushakashatsi, 93.4% by’abakoresha interineti muri icyo gihugu, bari hagati y’imyaka 16 na 64, ni bo bari bafite porogaramu; uyu mubare uhwanye n’abantu miliyoni 169. “Amasosiyete agomba kuba hafi y’abayagana. Iki gikoresho gitanga itumanaho ryihuse kandi rihamye. Mu kuba ari ahantu hasanzwe mu buzima bwa buri munsi, ikigo kiba hafi y’abakiriya bacyo,” nk’uko bivugwa na Carlos Henrique Mencaci, perezida wa Total IP.
Nk’uko byagaragajwe n’ubundi bushakashatsi, kuri iyi nshuro yakozwe na Opinion Box, 79% by’abantu bo muri Brezili bamaze kuvugana n’ikigo binyuze kuri porogaramu. Zimwe mu mpamvu zari izi: kubaza ibibazo (77%) no gusaba ubufasha mu bya tekiniki (67%). Byongeye kandi, uru rubuga rwagaragaje ko rushobora kugurishwa; 66% by’ababajijwe bari bamaze guha akazi serivisi, naho 62% bari baraguze ikintu binyuze kuri WhatsApp. Impuguke igira iti: "WhatsApp ntiyegereza gusa ikigo abaguzi bashobora kuba bagikeneye, ahubwo inatanga ibikoresho byo kuzamura ubucuruzi."
Nigute nagurisha byinshi nkoresheje WhatsApp?
Uhagarariye Total IP asobanukiwe ubushobozi bw'iyi mashini, atari mu guhanahana amakuru gusa, ahubwo no mu gutuma ikirango cyabo kigera ku bakiriya. Muri urwo rwego, agaragaza ingamba enye zo kongera ibicuruzwa hakoreshejwe WhatsApp:
Tanga poromosiyo zidasanzwe: koresha uburyo bwa "channels" kugira ngo usangize coupons, ubucuruzi bwa flash, cyangwa ndetse n'ibindi bitangwa byihariye ku bagize itsinda.
Kohereza inyibutsa: WhatsApp ifite igipimo cyo hejuru cyo kohereza ubutumwa, nk'uko Meta ibivuga, ingana na 98%. Ibi ni ingirakamaro mu kumenyesha abaguzi ibicuruzwa biri mu bubiko cyangwa bigatuma bumva ko byihutirwa hamwe n'ubutumwa bwo kubara kugabanyirizwa ibiciro ku giciro gito.
konti y'ubucuruzi sisitemu chatbot: shyiraho chatbot kugira ngo isubize ibibazo bikunze kubazwa, ikusanye amakuru y'ibanze y'abakiriya, iyobore ku bufasha bw'abantu, kandi ikore ubushakashatsi ku byishimo. "Total IP itanga ubu buryo bwikora binyuze muri Chat Bot. Hamwe no gushyiraho uburyo bworoshye bwo gukurura no guterera, birashoboka guhindura ubunararibonye bw'abakiriya," yongeraho.
Kugenzura imikorere y'ikipe no kuyihinduramo ingamba: nta ngamba ibaho nta bipimo. Kugenzura imikorere ya serivisi ku bakiliya ndetse n'imikorere y'ibicuruzwa ubwabyo ni ingenzi kugira ngo ubucuruzi burusheho gutera imbere. "Hamwe n'igikoresho cya Total IP cya Corporate WhatsApp Management, abayobozi bashobora gukoresha telefoni zigendanwa z'ibigo kuri ecran imwe. Uburyo bwo kwandika ibiganiro, gukora filters, no kohereza raporo kuri Excel," uyu muyobozi yongeraho.
Nk’uko Mencaci abivuga, gukoresha igikoresho cy’ikoranabuhanga gihujwe n’izindi porogaramu ni uburyo bwiza bwo gutuma ubucuruzi burushaho gutanga umusaruro. Yasoje agira ati: “Kureba ubu buryo bwo kohererezanya ubutumwa mu buryo butandukanye, nk’umucuruzi atari nk’umukoresha gusa, bishobora kongera umusaruro w’ubucuruzi.”.
