Kubera ko irushanwa rikomeje kwiyongera, urwego rw'ubucuruzi rusanga ruri mu nzira yo gushaka ubudahemuka ku bakiriya. Uburambe mu guhaha, bugaragaza uruvange rw'ibintu bitandukanye nko ku giciro, ububiko, na serivisi, bwabaye ikintu cy'ingenzi ku baguzi, bigira ingaruka ku nyungu z'ibigo. Ubushakashatsi bwakozwe na Opinion Box bwerekana ko 81% by'abaguzi biteguye gukoresha amafaranga menshi mu bigo bitanga uburambe bwiza bwo guhaha, bishimangira akamaro ko gushora imari muri uru rwego.
Kubera iyo mpamvu, igitekerezo cy'abaguzi cyamenyekanye cyane nk'igisubizo cy'ingenzi cyibanda ku kunoza imikorere y'amaduka n'ibirango binyuze mu guteza imbere kunyurwa kw'abakiriya. Abaguzi bagenwa nk'abantu bakorera akazi ka buri gihe, bashinzwe gukora imirimo y'ingenzi mu bucuruzi, nko kugenzura isoko, kugenzura ibiciro, ubushakashatsi ku kunyurwa kw'abakiriya, gutunganya ububiko no gutegura ububiko, ndetse no kugura mu maduka asanzwe ibyo batumije kuri interineti. Muri izi nshingano, aba bahanga batanga amakuru yemerera abacuruzi guhindura imikorere no kunoza imicungire y'aho bagurisha.
Nk’uko Thales Zanussi, washinze akaba n’umuyobozi mukuru wa Mission Brasil, urubuga runini rwa serivisi ruhembwa mu gihugu, abaguzi bazaba bafite inshingano zo kugerageza serivisi n’ibicuruzwa by’ikirango, kumenya uburyo bwo kunoza inzira zose mbi, kongera uburyo kibonwa n’abaguzi, ndetse no koroshya uburambe bwo guhaha. Agira ati: “Muri make, abahawe akazi bashinzwe kugerageza urugendo rwose rwo kugura kuva ku ntangiriro kugeza ku iherezo hagamijwe kubona ubumenyi ku bijyanye n’ikirango n’uko abahanganye babibona, ndetse no gutanga serivisi z’ingenzi zo kugurisha zituma ibikorwa by’umucuruzi bya buri munsi byoroha.”
Nk’uko bivugwa n’inzobere, iyoboye ikirango gifite abakoresha barenga 800.000 biyandikishije n’ubutumwa 700.000 bwakozwe mu turere turenga 5.000 two muri Brezili, gukoresha serivisi z’abaguzi bitanga inyungu zitaziguye ku bacuruzi. Hashingiwe ku mikorere n’amakuru yakusanyijwe n’aba banyamwuga, umukiriya ashobora kumenya uko abaguzi bahagaze, agakosora amakosa mu mikorere, akanoza serivisi ku bakiliya, kandi agakora imirimo ya buri munsi vuba kandi neza.
Zanussi agira ati: “Kugira ngo mumenye ingaruka zabyo, mu 2024, hakozwe ingendo 18.703 zo guhaha ku rubuga rwacu rwa Mission Brasil, hasubijwe ku busabe nko kongera gushyira ibintu mu bubiko no gutunganya amashelufu, kubungabunga ububiko, no kugura ibyo batumije kuri interineti.” Nk’uko abivuga, iyi mibare yiyongereyeho 289% ugereranije n’igihe nk’icyo cy’umwaka ushize.
Yongeraho ati: “Tuvuga ku isoko ririho ubu aho uburambe bwo guhaha bwabaye ingenzi kugira ngo bukurure kandi bukomeze abakiriya, bityo serivisi yuzuye, ikora vuba kandi ifite ireme iratanga itandukaniro rikomeye iyo bigeze ku kwemeza ko abakiriya ari indahemuka. Mu yandi magambo, umuguzi atanga ishusho y’inyuma ku mikorere kandi agateza imbere ibikorwa by’ingenzi ku bucuruzi, bigafasha kwemeza ko ibyo bitangwa bihuye n’ibyo abaturage baba biteze kandi bifuza.”.
Mu ngero z'impinduka zifatika zishyigikiwe na serivisi, Zanussi agaragaza uburyo ibicuruzwa bishyirwa mu mwanya woroshye ku bantu bireba, kunoza serivisi ku bakiriya, kugabanya ibura ry'ibicuruzwa, kumenya uko abaguzi babibona, ndetse no kwihuta mu gutunganya no kwakira amadosiye atangwa binyuze muri porogaramu. Umuyobozi Mukuru wa Mission Brasil asoza agira ati: "Isesengura rikorwa n'abaguzi rifasha ibigo guhindura ingamba zabyo vuba, rigatanga icyizere cy'inyungu mu rwego rusaba kwihangira imirimo no gukora neza.".
