{"id":10079,"date":"2025-01-27T16:03:29","date_gmt":"2025-01-27T19:03:29","guid":{"rendered":"https:\/\/www.ecommerceupdate.com.br\/?p=10079"},"modified":"2025-01-27T16:06:51","modified_gmt":"2025-01-27T19:06:51","slug":"app-desenvolvido-pela-eitri-em-parceria-com-a-wicomm-alavanca-vendas-da-toymania","status":"publish","type":"post","link":"https:\/\/www.ecommerceupdate.com.br\/sk\/app-desenvolvido-pela-eitri-em-parceria-com-a-wicomm-alavanca-vendas-da-toymania\/","title":{"rendered":"Aplik\u00e1cia vyvinut\u00e1 spolo\u010dnos\u0165ou Eitri v spolupr\u00e1ci s Wicomm vyu\u017e\u00edva predaj ToyMania"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Eitri, platforma pre v\u00fdvoj aplik\u00e1ci\u00ed, ktor\u00e1 transformuje braz\u00edlsky maloobchod, sa na\u010falej zameriava na vytv\u00e1ranie mobiln\u00fdch rie\u0161en\u00ed, ktor\u00e9 pon\u00fakaj\u00fa trikr\u00e1t vy\u0161\u0161iu produktivitu za tretinu n\u00e1kladov pre spolo\u010dnosti. Pr\u00edkladom toho bola pr\u00e1ca vyvinut\u00e1 v spolupr\u00e1ci s Wicomm pre ToyMania, obchod, ktor\u00fd pon\u00faka \u0161irok\u00fa \u0161k\u00e1lu produktov pre v\u0161etky vekov\u00e9 kateg\u00f3rie, vr\u00e1tane vzdel\u00e1vac\u00edch hra\u010diek a zberate\u013esk\u00fdch predmetov od renomovan\u00fdch zna\u010diek ako Fisher-Price a Barbie. Po\u010das t\u00fd\u017ed\u0148a D\u0148a det\u00ed, najd\u00f4le\u017eitej\u0161ieho d\u00e1tumu v roku pre tento sektor, do\u0161lo k rastu&nbsp;<strong>12,5%<\/strong>&nbsp;v predaji.pou\u017e\u00edvatelia, ktor\u00ed si aplik\u00e1ciu prehliadali, navy\u0161e zaznamenali priemern\u00fd tiket R$ 247, zatia\u013e \u010do priemern\u00e1 konverzia aplik\u00e1cie bola 6%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pod\u013ea v\u00fdro\u010dnej spr\u00e1vy spolo\u010dnosti Adjust, ktor\u00e1 sa zaober\u00e1 anal\u00fdzou a anal\u00fdzou \u00fadajov, do\u0161lo a\u017e v roku 2023 k n\u00e1rastu v\u00fdnosov spolo\u010dnost\u00ed, ktor\u00e9 pou\u017e\u00edvali aplik\u00e1cie, o 34%, \u010do ur\u00fdchlilo rast tohto trhu.S touto perspekt\u00edvou chcela ToyMania pon\u00faknu\u0165 svojim spotrebite\u013eom e\u0161te v\u00e4\u010d\u0161iu praktickos\u0165.Hlavnou v\u00fdzvou bolo vytvori\u0165 prostredie, ktor\u00e9 posilnilo v\u00e4zbu so z\u00e1kazn\u00edkom a umo\u017enilo jednoduch\u00fa a optimalizovan\u00fa navig\u00e1ciu, bez toho, aby bola ohrozen\u00e1 rozmanitos\u0165 katal\u00f3gu a kvalita slu\u017eieb, ktor\u00e9 u\u017e str\u00e1nka pon\u00faka.S kompletn\u00fdm portf\u00f3liom slu\u017eieb v UX, CRO, Media a CRM Wicomm optimalizoval cel\u00fd aplika\u010dn\u00fd z\u00e1\u017eitok a zabezpe\u010dil vysok\u00fd v\u00fdkon aplik\u00e1cie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cZatia\u013e \u010do mnoh\u00e9 z konkuren\u010dn\u00fdch aplik\u00e1ci\u00ed sa zameriavaj\u00fa v\u00fdlu\u010dne na predaj, aplik\u00e1cia ToyMania prin\u00e1\u0161a \u00fapln\u00fd z\u00e1\u017eitok. Okrem toho, \u017ee je r\u00fdchla, intuit\u00edvna a \u013eahko sa pou\u017e\u00edva, sp\u00e1ja z\u00e1kazn\u00edka so zna\u010dkou p\u00fatavej\u0161\u00edm sp\u00f4sobom, pon\u00faka nielen hra\u010dky, ale aj obsah a v\u00fdhody prostredn\u00edctvom bodov\u00e9ho programu, posil\u0148uje vz\u0165ah so z\u00e1kazn\u00edkmi a podporuje lojalitu ACHR, vysvet\u013euje Guilherme Martins, spoluzakladate\u013e spolo\u010dnosti Etri.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>V\u00fdvoj<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Navrhnut\u00e9 s cie\u013eom u\u013eah\u010di\u0165 navig\u00e1ciu rodi\u010dov, opatrovn\u00edkov a dokonca aj t\u00fdch najmen\u0161\u00edch, aplik\u00e1cia pon\u00faka jednoduch\u00e9 a r\u00fdchle rozhranie, Poskytuje plynul\u00fd a praktick\u00fd z\u00e1\u017eitok, ktor\u00fd umo\u017e\u0148uje ka\u017ed\u00e9mu pou\u017e\u00edvate\u013eovi n\u00e1js\u0165 ob\u013e\u00faben\u00e9 produkty bez \u0165a\u017ekost\u00ed, Okrem toho, \u017ee je \u013eahk\u00fd, r\u00fdchlo sa na\u010d\u00edtava a bol vyvinut\u00fd tak, aby bol intuit\u00edvny, tak pr\u00edstupn\u00fd aj pre \u013eud\u00ed, ktor\u00ed nepoznaj\u00fa technol\u00f3gie a navig\u00e1ciu v aplik\u00e1ci\u00e1ch.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Medzi funkciami zv\u00fdraznite cel\u00fd katal\u00f3g, usporiadan\u00fd tak, aby sa produkty nach\u00e1dzali nieko\u013ek\u00fdmi kliknutiami, s filtrami, ktor\u00e9 u\u013eah\u010duj\u00fa vyh\u013ead\u00e1vanie, \u010di u\u017e na dar\u010dek na posledn\u00fa chv\u00ed\u013eu alebo na \u0161peci\u00e1lnu hra\u010dku Bodov\u00fd program odme\u0148uje ka\u017ed\u00fd n\u00e1kup bodmi, ktor\u00e9 mo\u017eno vymeni\u0165 za z\u013eavy, \u010d\u00edm sa posil\u0148uje vz\u0165ah so z\u00e1kazn\u00edkom Vlastn\u00e9 upozornenia informuj\u00fa pou\u017e\u00edvate\u013eov o akci\u00e1ch, spusteniach a d\u00f4le\u017eit\u00fdch d\u00e1tumoch, ako s\u00fa narodeniny. Okrem toho aplik\u00e1cia pon\u00faka exkluz\u00edvny obsah s tipmi na aktivity, novinkami o zn\u00e1mych zna\u010dk\u00e1ch a udalostiach vo vesm\u00edre hra\u010diek vr\u00e1tane textov, vide\u00ed a \u017eivotov na hlavn\u00fdch vydaniach.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cSme nesmierne pote\u0161en\u00edNa\u0161\u00edm cie\u013eom s novou n\u00e1kupnou aplik\u00e1ciou bolo u\u013eah\u010di\u0165, spr\u00edstupni\u0165 a pohodlnej\u0161ie pou\u017e\u00edvate\u013esk\u00e9 prostredie. Teraz m\u00f4\u017eu kupuj\u00faci prehliada\u0165, r\u00fdchlo nakupova\u0165 produkty a dost\u00e1va\u0165 upozornenia na propaga\u010dn\u00e9 akcie. Viac ako predajn\u00fd kan\u00e1l je to roz\u0161\u00edrenie na\u0161ej spolo\u010dnosti, sp\u00e1jaj\u00face z\u00e1kazn\u00edkov z obsahu, \u017eivotov a z\u00e1bavy, \u010do posil\u0148uje puto spotrebite\u013eov s na\u0161ou zna\u010dkou\u201d, hovor\u00ed Eduardo Carvalho, ved\u00faci elektronick\u00e9ho obchodu v ToyMania.<\/p>","protected":false},"excerpt":{"rendered":"<p>A&nbsp;Eitri, plataforma para o desenvolvimento de&nbsp;aplicativos que est\u00e1 transformando o varejo brasileiro, continua focada&nbsp;em&nbsp;criar solu\u00e7\u00f5es m\u00f3veis que oferecem tr\u00eas vezes mais produtividade por um ter\u00e7o do custo para&nbsp;as&nbsp;empresas. Exemplo disso [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10081,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38,49],"tags":[80,51,43],"class_list":["post-10079","post","type-post","status-publish","format-standard","has-post-thumbnail","category-cases","category-diversos","tag-cases","tag-diversos","tag-e-commerce"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/posts\/10079","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/comments?post=10079"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/posts\/10079\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/media\/10081"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/media?parent=10079"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/categories?post=10079"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/tags?post=10079"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}