{"id":13504,"date":"2025-04-17T16:00:36","date_gmt":"2025-04-17T19:00:36","guid":{"rendered":"https:\/\/www.ecommerceupdate.org\/?p=13504"},"modified":"2025-04-17T16:00:37","modified_gmt":"2025-04-17T19:00:37","slug":"whatsapp-no-brasil-uso-do-app-no-comercio-cresce-3047","status":"publish","type":"post","link":"https:\/\/www.ecommerceupdate.com.br\/sk\/whatsapp-no-brasil-uso-do-app-no-comercio-cresce-3047\/","title":{"rendered":"WhatsApp v Braz\u00edlii: pou\u017e\u00edvanie aplik\u00e1ci\u00ed v obchode rastie 30.47%"},"content":{"rendered":"<p>WhatsApp zaznamenal rast o 30.47% v Braz\u00edlii, ke\u010f sa pou\u017e\u00edva na v\u00fdmenu spr\u00e1v medzi z\u00e1kazn\u00edkmi a spolo\u010dnos\u0165ami&nbsp;<em>Trendy zasielania spr\u00e1v 2025<\/em>, ka\u017edoro\u010dne dr\u017e\u00ed Infobip, cloud komunika\u010dn\u00e1 platforma. Glob\u00e1lne je trend pou\u017e\u00edvania aplik\u00e1cie na n\u00e1kup, predaj a spotrebite\u013esk\u00fd vz\u0165ah e\u0161te silnej\u0161\u00ed, s n\u00e1rastom o 53,8%.<\/p>\n\n\n\n<p>\u0160t\u00fadia, ktor\u00e1 bola zalo\u017een\u00e1 na viac ako 530 miliard\u00e1ch interakci\u00ed mobiln\u00fdch kan\u00e1lov na platforme Infobip po celom svete, pouk\u00e1zala na to, \u017ee Braz\u00edlia patr\u00ed medzi krajiny, ktor\u00e9 zaznamenali najv\u00e4\u010d\u0161\u00ed rast vo v\u00fdmene spr\u00e1v na v\u0161etk\u00fdch typoch platforiem v Latinskej Amerike Vyu\u017e\u00edvanie digit\u00e1lnych kan\u00e1lov na komunik\u00e1ciu so z\u00e1kazn\u00edkmi bolo poh\u00e1\u0148an\u00e9 sektormi ako Telekomunik\u00e1cie, s rastom 76%, M\u00e9di\u00e1 a z\u00e1bava, ktor\u00fd sa zv\u00fd\u0161il 14-kr\u00e1t, Financie a Fintechs, ktor\u00fd vzr\u00e1stol o 22%.<\/p>\n\n\n\n<p>Pr\u00edkladom efektivity a praktickosti komer\u010dn\u00e9ho vyu\u017eitia WhatsApp v Braz\u00edlii je spolo\u010dnos\u0165 Vai de Bus, ktor\u00e1 pred\u00e1va dob\u00edjanie dopravy vo viacer\u00fdch mest\u00e1ch, Prostredn\u00edctvom WhatsApp Payments, Meta funkcie, ktor\u00e1 mala Infobip ako prv\u00fa spolo\u010dnos\u0165, ktor\u00e1 vykonala technick\u00fa integr\u00e1ciu a roz\u0161\u00edrenie funkcie v krajine, Vai de Bus vytvoril platobn\u00fd z\u00e1\u017eitok cez PIX od WhatsApp. S touto novou funkcionalitou sa pre tento sp\u00f4sob platby rozhodlo 98% cestuj\u00facich, pri\u010dom 85% je konverzn\u00fd kurz pre platby pri n\u00e1kupoch aplik\u00e1ciou.&nbsp;<\/p>\n\n\n\n<p>Braz\u00edlia je pr\u00edkladom \u00faspechu, pokia\u013e ide o n\u00e1stroje, ktor\u00e9 funguj\u00fa WhatsApp vzh\u013eadom na popularitu aplik\u00e1cie v krajine. \u201cBraz\u00edlska popul\u00e1cia \u010dasto r\u00fdchlo dodr\u017eiava\u0165 nov\u00e9 technol\u00f3gie a to rob\u00ed to zauj\u00edmav\u00e9 miesto pre inov\u00e1cie.Okrem toho, Infobip m\u00e1 poslanie pom\u00f4c\u0165 spolo\u010dnostiam zlep\u0161i\u0165 sk\u00fasenosti svojich spotrebite\u013eov. Robi\u0165 transakcie agilnej\u0161ie, bezpe\u010dn\u00e9 a praktick\u00e9 je v s\u00falade s t\u00fdmto cie\u013eom a to rob\u00ed obyvate\u013estvo kupova\u0165 viac s v\u00e4\u010d\u0161ou spokojnos\u0165ou a \u017ee podnikanie rastie a m\u00f4\u017ee ma\u0165 v\u00fdkonnostn\u00fd zisk so svojimi t\u00edmami, preto\u017ee chatbots m\u00f4\u017eu interagova\u0165 100% v tomto procese predaja slu\u017eieb by the\u201d, Cager spolumana\u017e\u00e9r Bunt.<\/p>\n\n\n\n<p>Okrem konverza\u010dnej aplik\u00e1cie je umel\u00e1 inteligencia \u010fal\u0161ou vznikaj\u00facou technol\u00f3giou, ktor\u00e1 bola v posledn\u00fdch rokoch zd\u00f4raznen\u00e1.\u201c V\u010faka zlep\u0161eniu tejto funkcie u\u017e nie je v\u00fdzvou pou\u017e\u00edva\u0165 ju, preto\u017ee mnoh\u00e9 spolo\u010dnosti sa pripojili k chatbotom, ktor\u00ed vyu\u017e\u00edvaj\u00fa napr\u00edklad AI, ale sk\u00f4r ju aplikuj\u00fa integrovan\u00fdm sp\u00f4sobom na r\u00f4zne komunika\u010dn\u00e9 kan\u00e1ly, aby vytvorili s\u00fadr\u017en\u00fa n\u00e1kupn\u00fa cestu, vysvet\u013euje Borges.<\/p>\n\n\n\n<p>S populariz\u00e1ciou chatbotov, AI a aplik\u00e1ci\u00ed na odosielanie spr\u00e1v doch\u00e1dza k neust\u00e1lemu rastu na trhu konverza\u010dn\u00fdch sk\u00fasenost\u00ed. Technologick\u00e9 aplik\u00e1cie s\u00fa \u010doraz sofistikovanej\u0161ie, pri\u010dom spolo\u010dnosti sa ich sna\u017eia za\u010dleni\u0165 do v\u0161etk\u00fdch svojich kan\u00e1lov pou\u017eitia.\u201c Ma\u0165 nieko\u013eko kan\u00e1lov dostupn\u00fdch pre z\u00e1kazn\u00edka je u\u017e realitou pre mnoh\u00e9 zna\u010dky, ale tie, ktor\u00e9 vynikaj\u00fa, s\u00fa pr\u00e1ve tie, ktor\u00e9 maj\u00fa tieto kan\u00e1ly strategicky synchronizovan\u00e9, aby poskytovali nepretr\u017eit\u00e9, konzistentn\u00e9 a vysokokvalitn\u00e9 sk\u00fasenosti, uzatv\u00e1ra.&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>O WhatsApp registrou crescimento de 30,47% no Brasil quando usado para troca de mensagens entre clientes e empresas. O dado faz parte do relat\u00f3rio&nbsp;Messaging Trends 2025, realizado anualmente pela Infobip, plataforma de comunica\u00e7\u00f5es em nuvem. Globalmente, a tend\u00eancia de utilizar o aplicativo para compra, venda e relacionamento com o consumidor se mostra ainda mais forte, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7613,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,34],"tags":[43,53,79],"class_list":{"0":"post-13504","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-noticias","8":"category-pesquisas","9":"tag-e-commerce","10":"tag-noticias","11":"tag-pesquisas"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/posts\/13504","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/comments?post=13504"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/posts\/13504\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/media\/7613"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/media?parent=13504"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/categories?post=13504"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/tags?post=13504"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}