Prieskum uskuto\u010dnen\u00fd spolo\u010dnos\u0165ou Opinion Box, nazvan\u00fd \u201cAbandono de Carrinho 2022\u201d, s viac ako 2000 spotrebite\u013emi, odhalil, \u017ee 78% respondentov m\u00e1 vo zvyku vzda\u0165 sa n\u00e1kupu pri pr\u00edchode do z\u00e1vere\u010dnej f\u00e1zy, pri\u010dom hodnota n\u00e1kladu je ve\u013ek\u00fdm motiv\u00e1torom tejto praxe zn\u00e1mej ako opustenie voz\u00edka.<\/p>\n\n\n\n
Ricardo Nazar, \u0161pecialista na rast, poukazuje na to, \u017ee opustenie voz\u00edka je pre podnikate\u013ea ve\u013emi \u0161kodliv\u00e1 prax. \u201cMus\u00edte si by\u0165 vedom\u00ed tohto typu spr\u00e1vania, aby sa vyvinuli dobre definovan\u00e9 strat\u00e9gie, koniec koncov, z\u00e1kazn\u00edk pre\u0161iel v\u0161etk\u00fdmi f\u00e1zami n\u00e1kupu a nedokon\u010dil., \u010co to mohlo sp\u00f4sobi\u0165?\u201d, vysvet\u013euje Nazar.<\/p>\n\n\n\n
Prieskum pouk\u00e1zal aj na \u010fal\u0161ie d\u00f4vody, ktor\u00e9 ved\u00fa k opusteniu voz\u00edka, ako s\u00fa lacnej\u0161ie produkty na in\u00fdch str\u00e1nkach (38%), z\u013eavov\u00fd kup\u00f3n, ktor\u00fd nefunguje (35%), \u00fa\u010dtovanie neo\u010dak\u00e1van\u00fdch slu\u017eieb alebo poplatkov (32%) a ve\u013emi dlh\u00e1 dodacia lehota (29%).<\/p>\n\n\n\n
Nazar nazna\u010duje, \u017ee dobrou technikou, ako sa pok\u00fasi\u0165 privies\u0165 z\u00e1kazn\u00edka sp\u00e4\u0165, je priamy kontakt.\u201c \u010ci u\u017e e-mailom, WhatsApp alebo SMS s ponukou z\u013eavy alebo v\u00fdhody, pravdepodobnos\u0165, \u017ee potenci\u00e1lny z\u00e1kazn\u00edk dokon\u010d\u00ed n\u00e1kup, sa zvy\u0161uje lot\u201d, hovor\u00ed odborn\u00edk. T\u00fato strat\u00e9giu potvrdzuj\u00fa \u010d\u00edsla prieskumov, ktor\u00e9 ukazuj\u00fa, \u017ee 33% respondentov pova\u017euje \u201cve\u013emi pravdepodobn\u00e9, \u017ee bude ma\u0165 \u0161ancu dokon\u010di\u0165 opusten\u00fd n\u00e1kup vzh\u013eadom na n\u00e1vrh ponuky obchodu.<\/p>\n\n\n\n
V\u00fdskum sk\u00famal aj faktory, ktor\u00e9 prispievaj\u00fa k rozhodnutiu o k\u00fape v elektronickom obchode Najv\u00e4\u010d\u0161\u00edm strachom spotrebite\u013eov je by\u0165 obe\u0165ou nejak\u00e9ho podvodu, pri\u010dom spo\u013eahlivos\u0165 str\u00e1nky uprednost\u0148uje 56% respondentov. \u010eal\u0161\u00edmi d\u00f4le\u017eit\u00fdmi aspektmi s\u00fa ni\u017e\u0161ie ceny (52%), akcie a ponuky (51%), predch\u00e1dzaj\u00face sk\u00fasenosti s nakupovan\u00edm (21%), jednoduchos\u0165 navig\u00e1cie (21%) a rozmanitos\u0165 sp\u00f4sobov platby (21%).<\/p>","protected":false},"excerpt":{"rendered":"
Uma pesquisa realizada pelo Opinion Box, intitulada “Abandono de Carrinho 2022”, com mais de 2000 consumidores, revelou que 78% dos entrevistados t\u00eam o h\u00e1bito de desistir de uma compra ao chegar na etapa final, sendo o valor do frete o grande motivador dessa pr\u00e1tica conhecida como abandono de carrinho. Ricardo Nazar, especialista em Growth, destaca […]<\/p>\n","protected":false},"author":1,"featured_media":361,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30,32,31],"tags":[],"class_list":{"0":"post-282","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-destaque","8":"category-dicas","9":"category-noticias"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/posts\/282","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/comments?post=282"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/posts\/282\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/media\/361"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/media?parent=282"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/categories?post=282"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/tags?post=282"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}