Braz\u00edlsky elektronick\u00fd obchod pre\u0161iel n\u00e1ro\u010dn\u00fdm rokom v roku 2023, pri\u010dom v celkovom po\u010dte 277,4 mili\u00f3na \u017eiadost\u00ed o online predaj bolo zaznamenan\u00fdch viac ako 3,7 mili\u00f3na pokusov o podvod, pod\u013ea spr\u00e1vy spolo\u010dnosti ClearSale. Pokusy o podvod predstavovali 1,41 TP3T objedn\u00e1vok, \u010do predstavuje celkov\u00fa hodnotu 3,5 miliardy R$. Priemern\u00fd l\u00edstok na tieto podvody bol 925,44 R$, \u010do je dvojn\u00e1sobok priemernej hodnoty legit\u00edmnych objedn\u00e1vok.<\/p>\n\n\n\n
Mobiln\u00e9 telef\u00f3ny viedli pokusy o podvod v Braz\u00edlii s 228,1 tis\u00edc v\u00fdskytmi, nasledovali telekomunik\u00e1cie (221,6 tis\u00edc) a kozmetick\u00e9 v\u00fdrobky (208,2 tis\u00edc).\u010eal\u0161ie kateg\u00f3rie, ktor\u00fdch sa to t\u00fdka, zah\u0155\u0148ali tenisky, dom\u00e1ce potreby, \u0161port, n\u00e1bytok, telev\u00edzory\/monitory, chladni\u010dky\/mrazni\u010dky a hry.Podvod zameran\u00fd na produkty, ktor\u00e9 sa \u013eahko pred\u00e1vali a vysok\u00fa pridan\u00fa hodnotu, \u010do ukazuje, \u017ee \u017eiadna kateg\u00f3ria nie je im\u00fanna.<\/p>\n\n\n\n
Na boj proti podvodom musia spolo\u010dnosti prija\u0165 intern\u00e9 bezpe\u010dnostn\u00e9 politiky, za\u0161koli\u0165 zamestnancov v spr\u00e1vnych postupoch kybernetickej bezpe\u010dnosti a overi\u0165 pravos\u0165 webov\u00fdch str\u00e1nok a e-mailov pred poskytnut\u00edm citliv\u00fdch inform\u00e1ci\u00ed.je nevyhnutn\u00e9 pou\u017e\u00edva\u0165 \u0161ifrovanie na ochranu \u00fadajov a investova\u0165 do rie\u0161en\u00ed boja proti podvodom a n\u00e1strojov informa\u010dnej bezpe\u010dnosti, ako s\u00fa firewally, na obranu pred kybernetick\u00fdmi \u00fatokmi a zn\u00ed\u017eenie finan\u010dn\u00fdch riz\u00edk.<\/p>\n\n\n\n
Daniel Nascimento, ved\u00faci predaja Soluti, zd\u00f4raz\u0148uje potrebu investova\u0165 do digit\u00e1lnej bezpe\u010dnosti. \u201cSpolo\u010dnosti v Goias a v celej Braz\u00edlii potrebuj\u00fa zlep\u0161i\u0165 svoje bezpe\u010dnostn\u00e9 strat\u00e9gie investovan\u00edm do \u0161kolenia a informovanosti zamestnancov, ako aj bezpe\u010dnostn\u00fdch n\u00e1strojov. Bez toho je spor proti \u00fato\u010dn\u00edkom zna\u010dne ohrozen\u00fd, takmer v \u201800'\u201d, hovor\u00ed Nascimento.<\/p>\n\n\n\n
Soluti, l\u00edder na trhu digit\u00e1lnej certifik\u00e1cie v Braz\u00edlii, pon\u00faka technologick\u00e9 rie\u0161enia, ktor\u00e9 pom\u00e1haj\u00fa spolo\u010dnostiam vyhn\u00fa\u0165 sa podvodom a zabezpe\u010di\u0165 pravos\u0165 transakci\u00ed.Nascimento zd\u00f4raz\u0148uje k\u013e\u00fa\u010dov\u00fa \u00falohu digit\u00e1lneho vzdel\u00e1vania pri zni\u017eovan\u00ed podvodov. \u201cJe nevyhnutn\u00e9 vy\u0161koli\u0165 t\u00edm, aby bol schopn\u00fd identifikova\u0165 \u00fatok. Vedom\u00e1 osoba m\u00f4\u017ee zabr\u00e1ni\u0165 \u00fatoku a dokonca zabr\u00e1ni\u0165 jeho \u0161\u00edreniu, u\u017e varuje bezpe\u010dnos\u0165 spolo\u010dnosti alebo IT t\u00edm.\u201d<\/p>\n\n\n\n
Napriek dostupn\u00fdm rie\u0161eniam \u010delia mal\u00e9 a stredn\u00e9 firmy pri implement\u00e1cii t\u00fdchto opatren\u00ed zna\u010dn\u00fdm v\u00fdzvam. \u201cHlavnou v\u00fdzvou je, \u017ee mnoh\u00e9 spolo\u010dnosti st\u00e1le nerozumej\u00fa z\u00e1va\u017enosti tohto scen\u00e1ra a nie s\u00fa pripraven\u00e9 br\u00e1ni\u0165 sa. Mnoh\u00ed mana\u017e\u00e9ri veria, \u017ee nebud\u00fa ter\u010dom \u00fatokov kv\u00f4li ve\u013ekosti ich spolo\u010dnost\u00ed, \u010do ponech\u00e1va str\u00e1\u017e \u2018ishs na n\u00edzkej \u00farovni a rob\u00ed ich n\u00e1chyln\u00fdmi na \u00fatoky, ktor\u00e9 m\u00f4\u017eu sp\u00f4sobi\u0165 zna\u010dn\u00e9 \u0161kody,\u2019 varuje Daniel Nascimento.<\/p>\n\n\n\n
N\u00e1rast pokusov o online podvody v Braz\u00edlii zd\u00f4raz\u0148uje naliehav\u00fa potrebu robustn\u00fdch opatren\u00ed v oblasti digit\u00e1lnej bezpe\u010dnosti. Vzh\u013eadom na rast\u00facu sofistikovanos\u0165 kybernetick\u00fdch \u00fatokov s\u00fa invest\u00edcie do technol\u00f3gi\u00ed a vzdel\u00e1vania nevyhnutn\u00e9 na ochranu spolo\u010dnost\u00ed a zabezpe\u010denie d\u00f4very spotrebite\u013eov v elektronick\u00fd obchod.<\/p>","protected":false},"excerpt":{"rendered":"
O e-commerce brasileiro passou por um ano desafiador em 2023, com mais de 3,7 milh\u00f5es de tentativas de fraudes registradas em um total de 277,4 milh\u00f5es de pedidos de vendas […]<\/p>\n","protected":false},"author":1,"featured_media":2079,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42,31],"tags":[92,43,53],"class_list":["post-2933","post","type-post","status-publish","format-standard","has-post-thumbnail","category-balancos","category-noticias","tag-balancos","tag-e-commerce","tag-noticias"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/posts\/2933","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/comments?post=2933"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/posts\/2933\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/media\/2079"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/media?parent=2933"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/categories?post=2933"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/tags?post=2933"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}