S mno\u017estvom odhodlania a pl\u00e1novania je mo\u017en\u00e9 zv\u00fd\u0161i\u0165 zisk aj v \u010dase kr\u00edzy, Napriek politick\u00e9mu a ekonomick\u00e9mu scen\u00e1ru v Braz\u00edlii v kombin\u00e1cii s postpandemick\u00fdm braz\u00edlskym podnikate\u013eom je odoln\u00fd, Pod\u013ea Map of Companies Bulletin v roku 2022 krajina dosiahla rekord v otv\u00e1ran\u00ed spolo\u010dnost\u00ed, s mikropodnikmi a MEI. Za prv\u00e9 \u0161tyri mesiace roka sa zrodilo 1,3 mili\u00f3na nov\u00fdch spolo\u010dnost\u00ed.<\/p>\n\n\n\n
Pre t\u00fdch, ktor\u00ed pracuj\u00fa v elektronickom obchode, predaj tento rok po r boom<\/em> v\u00fdskum Braz\u00edlskej asoci\u00e1cie elektronick\u00e9ho obchodu (ABComm) nazna\u010duje, \u017ee v prvej polovici roku 2022 do\u0161lo k n\u00e1rastu o 5%, ke\u010f sa o\u010dak\u00e1valo viac ako 6% pre online predaj.<\/p>\n\n\n\n V tomto scen\u00e1ri, t\u00ed, ktor\u00ed pracuj\u00fa v segmente potrebuj\u00fa investova\u0165 do strat\u00e9gi\u00ed, ktor\u00e9 sa zameriavaj\u00fa na roz\u0161\u00edrenie nad r\u00e1mec predaja cez internet, Pri h\u013eadan\u00ed \u0161ir\u0161ieho publika, ktor\u00e9 m\u00e1 za cie\u013e rie\u0161i\u0165 n\u00e1roky na r\u00f4znych platform\u00e1ch, Je d\u00f4le\u017eit\u00e9 roz\u0161\u00edri\u0165 mo\u017enosti, pripojenie e-commerce na mo\u017enos\u0165 fyzick\u00fdch obchodov, kiosky v n\u00e1kupn\u00fdch centr\u00e1ch a trhovisko<\/em>.<\/p>\n\n\n\n Jednotky, ktor\u00e9 pred\u00e1vaj\u00fa osobne, prin\u00e1\u0161aj\u00fa mo\u017enos\u0165 vyhodnotenia produktu, kontroly materi\u00e1lu a kontaktu s predmetom pred invest\u00edciou. Stimul\u00e1cia r\u00f4znych zmyslov, ako je dotyk, \u010duch, sluch, zrak a dokonca aj chu\u0165, m\u00f4\u017ee zmeni\u0165 z\u00e1\u017eitok z nakupovania. Osobn\u00fd kontakt je pr\u00edjemnej\u0161\u00ed a zvy\u0161uje spo\u013eahlivos\u0165 podnikania. Rozhovor s predajcom je faktorom, ktor\u00fd ovplyv\u0148uje n\u00e1kupn\u00fa cestu z\u00e1kazn\u00edka, tak\u017ee fyzick\u00e9 obchody maj\u00fa t\u00fato v\u00fdhodu.<\/p>\n\n\n\n Ke\u010f je obchod na ulici, je mo\u017en\u00e9 pon\u00faknu\u0165 viac personalizovan\u00fd z\u00e1\u017eitok, so zameran\u00edm na produkt a z\u00e1kazn\u00edka, Ale kiosky v n\u00e1kupn\u00fdch centr\u00e1ch a n\u00e1kupn\u00fdch centr\u00e1ch maj\u00fa tie\u017e rovnak\u00e9 v\u00fdhody a z\u00edskavaj\u00fa body na strane praktickosti, preto\u017ee spotrebite\u013e m\u00f4\u017ee rie\u0161i\u0165 in\u00e9 probl\u00e9my v rovnakom prostred\u00ed.<\/p>\n\n\n\n O trhovisko<\/em>, zase, je obchodn\u00fd model, ktor\u00fd sp\u00f4sobil revol\u00faciu v online maloobchode, sp\u00e1ja r\u00f4zne maloobchodn\u00edkov so z\u00e1kazn\u00edkmi, Pod\u013ea prieskumu Ebit Nielsen, tieto kolaborat\u00edvne prostredia u\u017e maj\u00fa 78% \u00fa\u010das\u0165 na e-commerce v Braz\u00edlii, Okrem toho je tento sp\u00f4sob predaja jedn\u00fdm z ob\u013e\u00faben\u00fdch spotrebite\u013eov.<\/p>\n\n\n\n Pod\u013ea prieskumu franc\u00fazskej spolo\u010dnosti Mirakl, 86% Braz\u00edl\u010danov identifikuj\u00fa trhovisko <\/em>ako najuspokojivej\u0161\u00ed sp\u00f4sob, ako nakupova\u0165 online, \u010eal\u0161ia pr\u00edle\u017eitos\u0165 pre podnikate\u013ea z\u00edska\u0165 silu a \u00eds\u0165 nad r\u00e1mec tradi\u010dn\u00e9ho elektronick\u00e9ho obchodu IO sp\u00e1jaj\u00faceho najrozmanitej\u0161ie mo\u017enosti v\u00e1\u0161ho podnikania.<\/p>","protected":false},"excerpt":{"rendered":" Com muita determina\u00e7\u00e3o e planejamento, \u00e9 poss\u00edvel aumentar o lucro mesmo em tempos de crise. Apesar do cen\u00e1rio pol\u00edtico e econ\u00f4mico no Brasil, aliado ao p\u00f3s-pandemia, o empreendedor brasileiro se […]<\/p>\n","protected":false},"author":2,"featured_media":433,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,36],"tags":[],"class_list":["post-432","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artigos","category-dicas-artigos"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/posts\/432","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/comments?post=432"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/posts\/432\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/media\/433"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/media?parent=432"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/categories?post=432"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/tags?post=432"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}