{"id":86082,"date":"2025-07-31T12:12:50","date_gmt":"2025-07-31T15:12:50","guid":{"rendered":"https:\/\/www.ecommerceupdate.org\/?p=86082"},"modified":"2025-07-31T12:12:51","modified_gmt":"2025-07-31T15:12:51","slug":"whatsapp-business-cresce-no-brasil-com-70-das-empresas-usando-para-vendas-aponta-estudo","status":"publish","type":"post","link":"https:\/\/www.ecommerceupdate.com.br\/sk\/whatsapp-business-cresce-no-brasil-com-70-das-empresas-usando-para-vendas-aponta-estudo\/","title":{"rendered":"WhatsApp Business rastie v Braz\u00edlii s 70% spolo\u010dnost\u00ed, ktor\u00e9 pou\u017e\u00edvaj\u00fa na predaj, ukazuje \u0161t\u00fadia"},"content":{"rendered":"<p class=\"wp-block-paragraph\">S pr\u00edtomnos\u0165ou prakticky vo v\u0161etk\u00fdch mobiln\u00fdch telef\u00f3noch v Braz\u00edlii sa WhatsApp konsolidoval ako pracovn\u00fd n\u00e1stroj pre mal\u00e9 a stredn\u00e9 spolo\u010dnosti v celej krajine.app je nain\u0161talovan\u00fd v 99% mobiln\u00fdch telef\u00f3nov v Braz\u00edlii a udr\u017eiava 147 mili\u00f3nov pou\u017e\u00edvate\u013eov, pod\u013ea \u0161t\u00fadie&nbsp;<em>Digit\u00e1lne 2024: Braz\u00edlia<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pre \u0161pecialistov na servisn\u00e9 kan\u00e1ly to, \u010do bolo kedysi len neform\u00e1lnym prostriedkom kontaktu, teraz zohr\u00e1va strategick\u00fa \u00falohu: st\u00e1le viac spolo\u010dnost\u00ed automatizuje procesy, organizuje svoje oper\u00e1cie a pred\u00e1va priamo prostredn\u00edctvom aplik\u00e1cie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pod\u013ea spr\u00e1vy Opinion Box u\u017e 82% Braz\u00edl\u010danov pou\u017e\u00edva WhatsApp na komunik\u00e1ciu so spolo\u010dnos\u0165ami a 60% tvrd\u00ed, \u017ee u\u017e uskuto\u010dnili n\u00e1kupy prostredn\u00edctvom aplik\u00e1cie Niet divu, \u017ee po\u010det firiem, ktor\u00e9 pou\u017e\u00edvaj\u00fa obchodn\u00fa verziu 821 WhatsApp Business 2024, tie\u017e vzr\u00e1stol: Braz\u00edlia je jedn\u00fdm z najv\u00e4\u010d\u0161\u00edch trhov na svete pre rie\u0161enie, Asi 70% braz\u00edlskych spolo\u010dnost\u00ed u\u017e pou\u017e\u00edva aplik\u00e1ciu ako s\u00fa\u010das\u0165 svojich marketingov\u00fdch, predajn\u00fdch a vz\u0165ahov\u00fdch strat\u00e9gi\u00ed, pod\u013ea Marketing and Sales Panorama 2024, RD Station.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cPredt\u00fdm bolo v\u0161etko manu\u00e1lne, Dnes m\u00f4\u017eem hovori\u0165 s desiatkami z\u00e1kazn\u00edkov s\u00fa\u010dasne, bez toho, aby som nechal niekoho \u010daka\u0165 na\u201d, hovor\u00ed Gabriel Savio, riadite\u013e obchodu s n\u00e1bytkom v Goias, Po automatiz\u00e1cii slu\u017eby a predaja WhatsApp tvrd\u00ed, \u017ee zn\u00e1sobil faktur\u00e1ciu \u0161iestimi.\u201c Organiz\u00e1cia a agilita urobili v\u0161etko rozdiel\u201d Vo svojich prev\u00e1dzkach pou\u017e\u00edva servisn\u00fa platformu Poli Digital, tie\u017e spolo\u010dnos\u0165 z Goias, ktor\u00e1 m\u00e1 chatbot, automatiz\u00e1cie a CRM pre z\u00e1kazn\u00edcky servis.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cPlatforma riaden\u00e1 automatiz\u00e1ciou m\u00f4\u017ee by\u0165 skuto\u010dn\u00fdm predajn\u00fdm motorom pre spolo\u010dnos\u0165. Je ve\u013ek\u00fd rozdiel medzi plnen\u00edm objedn\u00e1vky a prev\u00e1dzkovan\u00edm inteligentn\u00e9ho, \u0161k\u00e1lovate\u013en\u00e9ho a efekt\u00edvneho komer\u010dn\u00e9ho procesu\u201d, hovor\u00ed Alberto Filho, gener\u00e1lny riadite\u013e Poli Digital.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pr\u00edpady ako Gabriel's nie s\u00fa izolovan\u00e9. Prieskum Meta (2023) vypo\u010dul 6,5 tis\u00edc dospel\u00fdch z 13 kraj\u00edn vr\u00e1tane Braz\u00edlie a uk\u00e1zal, \u017ee 81% Braz\u00edl\u010danov uviedlo, \u017ee je pre nich jednoduch\u0161ie posiela\u0165 spr\u00e1vy spolo\u010dnosti ako pristupova\u0165 na webov\u00fa str\u00e1nku, aby mali tento kontakt, a 78% tvrd\u00ed, \u017ee maj\u00fa v\u00e4\u010d\u0161iu \u0161ancu uzavrie\u0165 n\u00e1kup, ke\u010f tam m\u00f4\u017eu vyrie\u0161i\u0165 v\u0161etko \u201eod prv\u00e9ho kontaktu a\u017e po platbu\u201c.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alessandra Bona, z Burntech Boilers Industrial Equipment, tie\u017e z\u00e1kazn\u00edk Poli Digital, spom\u00edna, \u017ee mo\u017enos\u0165 reagova\u0165 na z\u00e1kazn\u00edkov na rovnakej obrazovke, obsluhova\u0165 nieko\u013eko kan\u00e1lov s\u00fa\u010dasne, v\u00fdrazne u\u013eah\u010dila ka\u017edodenn\u00fd \u017eivot. \u201cUmo\u017enenie registr\u00e1cie v\u0161etk\u00e9ho v predpredajnom lieviku (spr\u00e1vy a hovory) bolo rozhoduj\u00facim faktorom\u201d.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Okrem zlep\u0161enia konverz\u00e1ci\u00ed WhatsApp tie\u017e zvy\u0161uje predaj pomocou integrovan\u00fdch funkci\u00ed, Jedn\u00fdm z najpou\u017e\u00edvanej\u0161\u00edch je Click-to-WhatsApp, ktor\u00fd transformuje reklamy na Instagrame a Facebooku na priame konverz\u00e1cie na platforme slu\u017eieb z\u00e1kazn\u00edkom, Pod\u013ea Meta u\u017e viac ako 40% braz\u00edlskych inzerentov prijalo t\u00fato funk\u010dnos\u0165 znamenie, \u017ee WhatsApp sa stal \u00fastredn\u00fdm bodom n\u00e1kupnej cesty.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u010eal\u0161\u00edm vrcholom je&nbsp;<em>Poly Pay<\/em>, n\u00e1stroj vyvinut\u00fd spolo\u010dnos\u0165ou Poli Digital, ktor\u00fd funguje ako syst\u00e9m priameho riadenia objedn\u00e1vok od spolo\u010dnost\u00ed WhatsApp a Instagram.Umo\u017e\u0148uje spolo\u010dnostiam odosiela\u0165 a prij\u00edma\u0165 poplatky priamo prostredn\u00edctvom chatu, s integrovan\u00fdm katal\u00f3gom produktov a n\u00e1kupn\u00fdm ko\u0161\u00edkom Funk\u010dnos\u0165 sa od svojho uvedenia na trh v roku 2020 posunula o 7 mili\u00f3nov R$. Konverzn\u00fd pomer dosiahnut\u00fd pomocou Poli Pay bol 46%, \u010do je dvojn\u00e1sobok priemeru tradi\u010dn\u00e9ho elektronick\u00e9ho obchodu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cAlebo, s podporou a organiz\u00e1ciou m\u00f4\u017eeme r\u00e1s\u0165 aj so \u0161t\u00edhlym t\u00edmom. WhatsApp je aplik\u00e1cia, ktor\u00e1 je u\u017e vo va\u0161om vrecku, je agiln\u00e1, priama a pohodln\u00e1 a m\u00e1 obrovsk\u00fa konkuren\u010dn\u00fa v\u00fdhodu, hovor\u00ed Alessandra Bona.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Na rozdiel od robustn\u00fdch rie\u0161en\u00ed vytvoren\u00fdch pre ve\u013ek\u00e9 spolo\u010dnosti, ktor\u00e9 s\u00fa \u010dasto drah\u00e9 a \u0165a\u017eko nasadite\u013en\u00e9, WhatsApp Business pon\u00faka cenovo dostupn\u00fa br\u00e1nu k digitaliz\u00e1cii MSP.\u201cAutomate z\u00e1kazn\u00edcky servis, zaznamen\u00e1va\u0165 hist\u00f3riu konverz\u00e1ci\u00ed, tr\u00e9nova\u0165 t\u00edmy a integrova\u0165 priame platby prostredn\u00edctvom chatu, To v\u0161etko je u\u017e mo\u017en\u00e9, a nevy\u017eaduje ve\u013ek\u00e9 invest\u00edcie\u201d, hovor\u00ed Alberto Filho.<\/p>","protected":false},"excerpt":{"rendered":"<p>Com presen\u00e7a em praticamente todos os celulares no Brasil, o WhatsApp se consolidou como uma ferramenta de trabalho para pequenas e m\u00e9dias empresas em todo o pa\u00eds. O app est\u00e1 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":85755,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,34],"tags":[43,53,79],"class_list":["post-86082","post","type-post","status-publish","format-standard","has-post-thumbnail","category-noticias","category-pesquisas","tag-e-commerce","tag-noticias","tag-pesquisas"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/posts\/86082","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/comments?post=86082"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/posts\/86082\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/media\/85755"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/media?parent=86082"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/categories?post=86082"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/tags?post=86082"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}