{"id":88936,"date":"2025-12-04T14:32:59","date_gmt":"2025-12-04T17:32:59","guid":{"rendered":"https:\/\/www.ecommerceupdate.org\/?p=88936"},"modified":"2025-12-04T14:33:00","modified_gmt":"2025-12-04T17:33:00","slug":"novembro-supera-o-dia-d-da-black-friday-no-e-commerce","status":"publish","type":"post","link":"https:\/\/www.ecommerceupdate.com.br\/sk\/novembro-supera-o-dia-d-da-black-friday-no-e-commerce\/","title":{"rendered":"November v elektronickom obchode prekon\u00e1va \u201cdia D\u201d\u201c Black Friday"},"content":{"rendered":"<p>Sez\u00f3na Black Friday 2025 upevnila nov\u00fd \u0161tandard v braz\u00edlskom elektronickom obchode: tr\u017eby zost\u00e1vaj\u00fa siln\u00e9 na vrchole, ale najrelevantnej\u0161\u00ed v\u00fdkon sa deje po\u010das novembra&nbsp;<strong>viac ako R$ 10 mili\u00e1rd<\/strong>&nbsp;v online predaji na \u010cierny piatok 2025 (medzi 28. novembrom a 1. decembrom) pod\u013ea \u00fadajov Confi Neotrust.Abiacom (Braz\u00edlska asoci\u00e1cia umelej inteligencie a elektronick\u00e9ho obchodu) navrhol a&nbsp;<strong>rast o 14 74%<\/strong>&nbsp;pribli\u017ene 2024, s obratom vy\u0161\u0161\u00edm ako 13 mili\u00e1rd R$, ale tr\u017eby sa nekonsoliduj\u00fa len v poslednom v\u00edkende v mesiaci.<\/p>\n\n\n\n<p>\u201c\u010cierny piatok sa vyvinul do strategick\u00e9ho m\u00ed\u013enika digit\u00e1lneho maloobchodn\u00e9ho kalend\u00e1ra. Spotrebitelia s\u00fa z\u00e1mernej\u0161\u00ed, informovanej\u0161\u00ed a pripraven\u00ed nakupova\u0165 &amp; OE a maloobchodn\u00edci reagovali robustnej\u0161\u00edmi sk\u00fasenos\u0165ami, lep\u0161ou personaliz\u00e1ciou a omnichannel komunik\u00e1ciou, hovor\u00ed&nbsp;<strong>Fernanda Mansana<\/strong>, prezident ABIACOM.<\/p>\n\n\n\n<p>O&nbsp;<strong>\u010cierny november<\/strong>&nbsp;medzi 1. a 23. novembrom sa posunul o viac ako 30 mili\u00e1rd R$, \u010do dokazuje silu roz\u0161\u00edren\u00fdch kampan\u00ed. Z\u00e1kazn\u00edci Edrone v Braz\u00edlii, ktor\u00ed stavili na skor\u00e9 propaga\u010dn\u00e9 akcie, vygenerovali rast R$ 187 592 385 61% v porovnan\u00ed s rokom 2024 2024, zatia\u013e \u010do objem objedn\u00e1vok pokro\u010dil o 60%. Black Week si zase udr\u017eal ved\u00facu \u00falohu a zaznamenal 128% v\u00fdsledkov za priemern\u00fd t\u00fd\u017ede\u0148 roku 2025, s predajom dodato\u010dn\u00fdch SMS 10T, pri\u010dom 1 mili\u00f3n sa uskuto\u010dnil zo segmentu Health a 1st, prostredn\u00edctvom automatiz\u00e1cie cez 1. mesiac, cez 1. a WhatsApp 1st.1st.&nbsp;<\/p>\n\n\n\n<p>Pokrok v viackan\u00e1lovej komunik\u00e1cii je trendom k vy\u0161\u0161\u00edm konverzi\u00e1m&nbsp;<strong>e-mail<\/strong>&nbsp;nasleduje ako pilier pod\u013ea rozsahu a rozsahu, ale&nbsp;<strong>SMS a WhatsApp<\/strong>&nbsp;z\u00edskali v\u00fdznam ako \u201cboost\u201d v kritick\u00fdch momentoch, ke\u010f naliehavos\u0165 a obnovenie z\u00e1meru robia rozdiel. Pr\u00edkladom tejto kombin\u00e1cie je&nbsp;<strong>Muzazen<\/strong>, polo\u0161perkov\u00fd elektronick\u00fd obchod, ktor\u00fd \u0161trukt\u00faroval automatizovan\u00fa strat\u00e9giu s e-mailom, SMS a WhatsApp na obnovenie voz\u00edkov, op\u00e4tovn\u00e9 zapojenie z\u00e1kladne a udr\u017eanie komunik\u00e1cie po\u010das \u0161pi\u010dky. V tomto obdob\u00ed zna\u010dka vygenerovala&nbsp;<strong>viac ako R$ 34 tis\u00edc pr\u00edjmov s automatiz\u00e1ciou<\/strong>, okrem toho&nbsp;<strong>viac ako R$ 9 mil prostredn\u00edctvom newslettera<\/strong>, s v\u00e4\u010d\u0161ou trakciou na okam\u017eit\u00fdch kan\u00e1loch:&nbsp;<strong>R$ 15.199,55 v SMS<\/strong>&nbsp;e&nbsp;<strong>R$ 14.204,22 v aplik\u00e1cii WhatsApp<\/strong>.<\/p>\n\n\n\n<p>\u201cEdrone ve\u013emi pomohol! Podarilo sa n\u00e1m z\u00edska\u0165 sp\u00e4\u0165 nieko\u013eko z\u00e1kazn\u00edkov, ktor\u00ed st\u00e1li na mieste, a to sa odrazilo priamo v na\u0161ej faktur\u00e1cii, najm\u00e4 na \u010cierny piatok, ke\u010f sme mali ve\u013emi v\u00fdrazn\u00e9 zv\u00fd\u0161enie, hovor\u00ed&nbsp;<strong>Isabel Albach<\/strong>, zakladaj\u00faci partner Muzazen.<\/p>\n\n\n\n<p>\u00dadaje poukazuj\u00fa na to, \u017ee pre rok 2026 by v\u00ed\u0165azn\u00fd november mal menej z\u00e1visie\u0165 od akcie v de\u0148 \u201c\u201d a viac od nepretr\u017eit\u00e9ho vykon\u00e1vania: roz\u0161\u00edren\u00fd kalend\u00e1r, automatiz\u00e1cia a integrovan\u00e1 komunik\u00e1cia \u201eS e-mailom, ktor\u00fd udr\u017eiava objem a SMS a WhatsApp ur\u00fdch\u013euje konverzie, ke\u010f je z\u00e1kazn\u00edk pravdepodobnej\u0161ie rozhodn\u00fa\u0165.<\/p>","protected":false},"excerpt":{"rendered":"<p>A temporada de Black Friday 2025 consolidou um novo padr\u00e3o no e-commerce brasileiro: as vendas seguem fortes no pico, mas o desempenho mais relevante passa a acontecer ao longo de novembro. O&nbsp;e-commerce brasileiro alcan\u00e7ou&nbsp;mais de R$ 10 bilh\u00f5es&nbsp;em vendas online na Black Friday 2025 (entre 28 de novembro e 1\u00ba de dezembro), segundo dados da [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84118,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42,31],"tags":[92,43,53],"class_list":{"0":"post-88936","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-balancos","8":"category-noticias","9":"tag-balancos","10":"tag-e-commerce","11":"tag-noticias"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/posts\/88936","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/comments?post=88936"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/posts\/88936\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/media\/84118"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/media?parent=88936"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/categories?post=88936"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/tags?post=88936"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}