{"id":89469,"date":"2025-12-22T17:29:42","date_gmt":"2025-12-22T20:29:42","guid":{"rendered":"https:\/\/www.ecommerceupdate.org\/?p=89469"},"modified":"2025-12-22T17:29:43","modified_gmt":"2025-12-22T20:29:43","slug":"estudo-da-getnet-aponta-consolidacao-do-servico-de-delivery-com-faturamento-estimado-de-r79-bi-e-ticket-medio-12-maior-que-o-presencial","status":"publish","type":"post","link":"https:\/\/www.ecommerceupdate.com.br\/sk\/estudo-da-getnet-aponta-consolidacao-do-servico-de-delivery-com-faturamento-estimado-de-r79-bi-e-ticket-medio-12-maior-que-o-presencial\/","title":{"rendered":"\u0160t\u00fadia Getnet poukazuje na konsolid\u00e1ciu doru\u010dovacej slu\u017eby s odhadovan\u00fdm v\u00fdnosom R$79 bi a priemern\u00fdm l\u00edstkom 12% vy\u0161\u0161\u00edm ako tv\u00e1rou v tv\u00e1r"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Braz\u00edlsky trh s dod\u00e1vkami potrav\u00edn prekvit\u00e1 a ukazuje sa ako centrum inov\u00e1ci\u00ed a nov\u00fdch obchodn\u00fdch modelov. \u0160t\u00fadia obchodnej inteligencie spolo\u010dnosti Getnet, vykonan\u00e1 na z\u00e1klade inform\u00e1ci\u00ed z odvetvia, odha\u013euje, \u017ee \u010dinnos\u0165 pokra\u010duje r\u00fdchlym tempom, poh\u00e1\u0148an\u00e1 za\u010dlenen\u00edm slu\u017eby do ka\u017edodenn\u00e1 rutina spotrebite\u013ea.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pod\u013ea prieskumu sa obrat sektora na tento rok predpoklad\u00e1 na \u00farovni pribli\u017ene $ 79 mili\u00e1rd, \u010do by v porovnan\u00ed s rokom 2024 predstavovalo rast pribli\u017ene o 12,7%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Na druhej strane, priemern\u00fd dodac\u00ed l\u00edstok bol v roku 2025 66,21 R$ na jedlo, \u010do je hodnota o 12% vy\u0161\u0161ia ako pri osobnej spotrebe v re\u0161taur\u00e1ci\u00e1ch.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0160t\u00fadia Getnet tie\u017e poukazuje na to, \u017ee objem mesa\u010dn\u00fdch objedn\u00e1vok na\u010falej st\u00fapa, presahuje 150 mili\u00f3nov, \u010do je n\u00e1rast o 24% v porovnan\u00ed s minul\u00fdm rokom.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pod\u013ea prieskumu je doru\u010dovacia slu\u017eba pr\u00edtomn\u00e1 u\u017e v pribli\u017ene 80% prev\u00e1dzok a predstavuje asi 20% \u00fa\u010dtovania barov a re\u0161taur\u00e1ci\u00ed.preferencie spotreby, ako s\u00fa ob\u010derstvenie, braz\u00edlske jedlo a obedov\u00e9 boxy, nazna\u010duj\u00fa, \u017ee doru\u010denie sa stalo ka\u017edodenn\u00fdm zvykom pre praktick\u00e9 jedl\u00e1.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cO dod\u00e1vka u\u017e nie je alternat\u00edvou a stala sa strategick\u00fdm pilierom faktur\u00e1cie pre bary a re\u0161taur\u00e1cie v Braz\u00edlii \u00dadaje ukazuj\u00fa, \u017ee digitaliz\u00e1cia spotreby je u\u017e ur\u010duj\u00facim faktorom pre finan\u010dn\u00e9 zdravie maloobchodu s potravinami\u201d, hovor\u00ed Luciano Ferrari, viceprezident pre obchod, marketing a z\u00e1kazn\u00edkov spolo\u010dnosti Getnet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cPo tom, \u010do sa stal popul\u00e1rnym po\u010das pand\u00e9mie, trh s dod\u00e1vkami teraz za\u017e\u00edva f\u00e1zu intenz\u00edvnej konkurencie. Spolo\u010dnosti ved\u00face v sektore sa diverzifikuj\u00fa, investuj\u00fa do nov\u00fdch slu\u017eieb, ako s\u00fa finan\u010dn\u00e9 rie\u0161enia a ve\u013emi r\u00fdchle dod\u00e1vky. Okrem toho prich\u00e1dzaj\u00fa nov\u00ed konkurenti mimo krajiny, ktor\u00ed prin\u00e1\u0161aj\u00fa pokro\u010dil\u00e9 technol\u00f3gie a modely glob\u00e1lneho \u00faspechu\u201d, zd\u00f4raz\u0148uje Luciano Ferrari.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V hodnoten\u00ed exekut\u00edvy, tv\u00e1rou v tv\u00e1r novej f\u00e1ze, \u201co futuro do delivery bud\u00fa formova\u0165 hr\u00e1\u010di, ktor\u00ed ovl\u00e1daj\u00fa strat\u00e9gie prev\u00e1dzkovej a technologickej dokonalosti.\u201d<\/p>","protected":false},"excerpt":{"rendered":"<p>O mercado brasileiro de delivery de alimentos est\u00e1 em franca expans\u00e3o, mostrando-se um polo de inova\u00e7\u00e3o e novos modelos de neg\u00f3cio. Um estudo de Intelig\u00eancia Comercial da Getnet, realizado a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10172,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,34],"tags":[43,53,79],"class_list":["post-89469","post","type-post","status-publish","format-standard","has-post-thumbnail","category-noticias","category-pesquisas","tag-e-commerce","tag-noticias","tag-pesquisas"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/posts\/89469","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/comments?post=89469"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/posts\/89469\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/media\/10172"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/media?parent=89469"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/categories?post=89469"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/tags?post=89469"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}