{"id":89500,"date":"2025-12-23T14:25:17","date_gmt":"2025-12-23T17:25:17","guid":{"rendered":"https:\/\/www.ecommerceupdate.org\/?p=89500"},"modified":"2025-12-23T14:25:18","modified_gmt":"2025-12-23T17:25:18","slug":"apenas-1-em-cada-5-pequenos-empresarios-consegue-aplicar-o-que-aprende-em-mentorias-aponta-sebrae","status":"publish","type":"post","link":"https:\/\/www.ecommerceupdate.com.br\/sk\/apenas-1-em-cada-5-pequenos-empresarios-consegue-aplicar-o-que-aprende-em-mentorias-aponta-sebrae\/","title":{"rendered":"Iba 1 z 5 majite\u013eov mal\u00fdch podnikov m\u00f4\u017ee uplatni\u0165 to, \u010do sa nau\u010dia v mentoringu, zd\u00f4raz\u0148uje Sebrae"},"content":{"rendered":"

Hoci odborn\u00e1 pr\u00edprava medzi mal\u00fdmi podnikmi pokro\u010dila, prax st\u00e1le nedr\u017e\u00ed krok so vzdel\u00e1van\u00edm Prieskum Sebrae ukazuje, \u017ee hoci sa podnikatelia v oblasti 68% a\u017e 82% z\u00fa\u010dast\u0148uj\u00fa mentoringu, kurzov a \u0161koliacich programov, menej ako 20% m\u00f4\u017ee d\u00f4sledne uplat\u0148ova\u0165 to, \u010do sa nau\u010dia v rutine spolo\u010dnosti \u00dadaje odha\u013euj\u00fa \u0161truktur\u00e1lne \u00fazke miesto: znalosti sa z\u00edskavaj\u00fa, ale nest\u00e1vaj\u00fa sa procesmi, metrikami alebo prev\u00e1dzkov\u00fdmi zmenami.<\/p>\n\n\n\n

Pre odborn\u00edkov scen\u00e1r ukazuje rast\u00facu dysfunkciu v ekosyst\u00e9me rozvoja podnikania. Ponuka udalost\u00ed, ponorov a mentoringu sa rok \u010do rok zvy\u0161uje, ale schopnos\u0165 podnikate\u013eov transformova\u0165 poradenstvo na realiz\u00e1ciu zost\u00e1va obmedzen\u00e1. V\u00fdsledkom je hromadenie inform\u00e1ci\u00ed bez dodr\u017eiavania ka\u017edodenn\u00e9ho \u017eivota pr\u00e1ve tam, kde podnikanie \u010del\u00ed najv\u00e4\u010d\u0161\u00edm tlakom.<\/p>\n\n\n\n

Thiago Oliveira, zakladate\u013e Saygo<\/a>, a \u0161pecialista na \u0161trukt\u00farovanie spolo\u010dnost\u00ed, pozoroval tento pohyb roky, Pod\u013ea neho probl\u00e9m nie je v kvalite mentoringu, ale v nedostatku mechanizmov, ktor\u00e9 podporuj\u00fa podnikate\u013ea po u\u010den\u00ed.\u201cO podnikate\u013e vych\u00e1dza nabit\u00e1 energiou zo \u0161kolenia, ale vracia sa k agende, ktor\u00e1 neust\u00e1le spotreb\u00fava prev\u00e1dzkov\u00e9 \u00falohy. Pr\u00e1ve v tomto strete medzi te\u00f3riou a rutinou implement\u00e1cia dies\u201d, hovor\u00ed.<\/p>\n\n\n\n

Oliveira vysvet\u013euje, \u017ee hlavnou boles\u0165ou, ktor\u00fa uv\u00e1dzaj\u00fa majitelia mal\u00fdch podnikov, je obtia\u017enos\u0165 vytvorenia jasnej systematiky na aplik\u00e1ciu nov\u00fdch met\u00f3d. \u201c\u017diadny nedostatok vedomost\u00ed. Nedostatok \u0161trukt\u00fary na premenu t\u00fdchto vedomost\u00ed na organiza\u010dn\u00fd zvyk. Bez rutiny sa u\u010denie strat\u00ed za p\u00e1r dn\u00ed, hovor\u00ed.<\/p>\n\n\n\n

Z\u00e1ver Sebrae posil\u0148uje diagn\u00f3zu u\u017e vn\u00edman\u00fa v samotnom v\u00fdrobnom sektore: probl\u00e9mom nie je pr\u00edstup k inform\u00e1ci\u00e1m, ale realiz\u00e1cia. Pod\u013ea anal\u00fdzy in\u0161tit\u00facie sa v\u00e4\u010d\u0161ina podnikate\u013eov z\u00fa\u010dast\u0148uje \u0161kolen\u00ed v oblasti mana\u017ementu, marketingu alebo financi\u00ed, ale nem\u00e1 n\u00e1stroje, ktor\u00e9 by pomohli monitorova\u0165 \u00falohy, delegova\u0165 zodpovednosti alebo integrova\u0165 t\u00edmy do nov\u00fdch procesov.<\/p>\n\n\n\n

Vplyv tejto medzery sa objavuje v ukazovate\u013eoch produktivity Mal\u00e9 spolo\u010dnosti, ktor\u00e9 nedok\u00e1\u017eu realizova\u0165 to, \u010do sa nau\u010dia, \u017eij\u00fa s prepracovan\u00edm, n\u00edzkou finan\u010dnou predv\u00eddate\u013enos\u0165ou a rozhodnutiami zalo\u017een\u00fdmi na n\u00fadzov\u00fdch situ\u00e1ci\u00e1ch a nie pl\u00e1novan\u00edm. Vn\u00fatorn\u00fd v\u00fdskum tie\u017e ukazuje, \u017ee prev\u00e1dzkov\u00e9 pre\u0165a\u017eenie je jedn\u00fdm z hlavn\u00fdch faktorov, ktor\u00e9 br\u00e1nia zmene spr\u00e1vania v organiz\u00e1ci\u00e1ch, aj ke\u010f podnikate\u013e uzn\u00e1va potrebu \u00faprav.<\/p>\n\n\n\n

Pre Oliveiru je \u010fal\u0161ia hranica rozvoja podnikania pr\u00e1ve v prechode medzi u\u010den\u00edm a realiz\u00e1ciou. \u201cMentoring nem\u00f4\u017ee skon\u010di\u0165 v triede. Mus\u00ed pokra\u010dova\u0165 v r\u00e1mci spolo\u010dnosti, s monitorovan\u00edm, met\u00f3dou a technol\u00f3giou, ktor\u00e9 pom\u00e1haj\u00fa premeni\u0165 z\u00e1mer na \u010diny. Bez toho budeme pokra\u010dova\u0165 vo vzdel\u00e1van\u00ed podnikate\u013eov, ktor\u00ed vedia, \u010do treba urobi\u0165, ale nem\u00f4\u017eu robi\u0165, uzatv\u00e1ra.<\/p>","protected":false},"excerpt":{"rendered":"

Embora a capacita\u00e7\u00e3o tenha avan\u00e7ado entre pequenos neg\u00f3cios, a pr\u00e1tica ainda n\u00e3o acompanha o ritmo do aprendizado. Levantamento do Sebrae mostra que, embora entre 68% e 82% dos empreendedores participem […]<\/p>\n","protected":false},"author":1,"featured_media":84213,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,34],"tags":[43,53,79],"class_list":["post-89500","post","type-post","status-publish","format-standard","has-post-thumbnail","category-noticias","category-pesquisas","tag-e-commerce","tag-noticias","tag-pesquisas"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/posts\/89500","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/comments?post=89500"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/posts\/89500\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/media\/84213"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/media?parent=89500"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/categories?post=89500"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/tags?post=89500"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}