{"id":89556,"date":"2025-12-26T08:32:21","date_gmt":"2025-12-26T11:32:21","guid":{"rendered":"https:\/\/www.ecommerceupdate.org\/?p=89556"},"modified":"2025-12-26T08:32:22","modified_gmt":"2025-12-26T11:32:22","slug":"mobile-se-consolida-como-principal-canal-do-e-commerce-brasileiro-enquanto-trafego-web-recua","status":"publish","type":"post","link":"https:\/\/www.ecommerceupdate.com.br\/sk\/mobile-se-consolida-como-principal-canal-do-e-commerce-brasileiro-enquanto-trafego-web-recua\/","title":{"rendered":"Mobil sa konsoliduje ako hlavn\u00fd kan\u00e1l braz\u00edlskeho elektronick\u00e9ho obchodu, zatia\u013e \u010do n\u00e1v\u0161tevnos\u0165 webu ustupuje"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Braz\u00edlsky elektronick\u00fd obchod prech\u00e1dza \u0161truktur\u00e1lnou zmenou, ktor\u00e1 sa vyzna\u010duje rast\u00facou prevahou mobiln\u00fdch zariaden\u00ed, zatia\u013e \u010do webov\u00e1 prev\u00e1dzka zaznamenala pokles o 4,8%, aplik\u00e1cie elektronick\u00e9ho obchodu pokro\u010dili o 10,6%, \u010do nazna\u010duje, \u017ee smartf\u00f3ny a tablety u\u017e nie s\u00fa len doplnkami, aby sa stali hlavn\u00fdm kan\u00e1lom pr\u00edstupu k digit\u00e1lnym obchodom.Hnutie ukazuje, \u017ee spolo\u010dnosti, ktor\u00e9 st\u00e1le s\u00fastre\u010fuj\u00fa svoje strat\u00e9gie na desktop, riskuj\u00fa stratu relevantnosti na trhu, ktor\u00fd je \u010doraz viac orientovan\u00fd na mobiln\u00fa spotrebu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Desa\u0165 najv\u00e4\u010d\u0161\u00edch oper\u00e1ci\u00ed elektronick\u00e9ho obchodu v krajine predstavuje 57,5% z celkov\u00e9ho publika, na \u010dele s Mercado Livre (15,3%), Shopee (11,6%), Amazon Brasil (10,4%) a Shein (4,4%).T\u00e1to konsolid\u00e1cia odr\u00e1\u017ea odli\u0161n\u00e9 strat\u00e9gie: Mercado Livre si zachov\u00e1va konkuren\u010dn\u00fa v\u00fdhodu s robustn\u00fdm logistick\u00fdm a diverzifikovan\u00fdm portf\u00f3liom, zatia\u013e \u010do Shopee vs\u00e1dza na agres\u00edvne ceny a neust\u00e1le propaga\u010dn\u00e9 kampane.V segmente trhov\u00fdch aplik\u00e1ci\u00ed, mobilnej platformy 1, sa Shopee 3 zameriava na mobiln\u00e9 zariadenia ako zdroj.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u00fdkon pod\u013ea kateg\u00f3rie posil\u0148uje v\u00fdznam aplik\u00e1ci\u00ed v n\u00e1kupnom z\u00e1\u017eitku. \u0160portov\u00fd maloobchod viedol v novembri, s rastom 30.1% v celkovej n\u00e1v\u0161tevnosti, poh\u00e1\u0148an\u00fd zna\u010dkami ako Nike, ktor\u00e1 zaznamenala vysok\u00fa 62.4% a udr\u017eala si tretie miesto v hodnoten\u00ed sektora, a Mizuno, ktor\u00e1 post\u00fapila umiestnenie. \u00daloha aplik\u00e1ci\u00ed je evidentn\u00e1: pr\u00edstupy cez aplik\u00e1ciu vzr\u00e1stli o 29.9%, pri\u010dom Netshoes koncentruj\u00fa 40.5% mobilnej prev\u00e1dzky, \u010do zodpoved\u00e1 pribli\u017ene 5.3 mili\u00f3nom pr\u00edstupov, \u010do ukazuje preferenciu mobiln\u00fdch zariaden\u00ed pre \u0161port.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pod\u013ea&nbsp;<strong>Rebecca Fischerov\u00e1<\/strong>,&nbsp;<strong>spoluzakladate\u013e<\/strong>&nbsp;e&nbsp;<strong>Hlavn\u00fd strategick\u00fd riadite\u013e (CSO)&nbsp;<\/strong>da&nbsp;<a href=\"https:\/\/www.divibank.co\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><u>Divibank<\/u><\/strong><\/a>, digit\u00e1lny spotrebite\u013e po\u017eaduje r\u00fdchle reakcie, personaliz\u00e1ciu a pohodlie, ale predov\u0161etk\u00fdm chce by\u0165 vypo\u010dut\u00fd a re\u0161pektovan\u00fd, \u010do je bod, v ktorom mnoh\u00e9 spolo\u010dnosti st\u00e1le zlyh\u00e1vaj\u00fa.\u201c Premena \u00fadajov na nezabudnute\u013en\u00e9 sk\u00fasenosti je viac ne\u017e len ot\u00e1zkou efekt\u00edvnosti: je to z\u00e1v\u00e4zok k relevantnosti, \u013eudskosti a d\u00f4vere. V \u010dasoch zr\u00fdchlen\u00fdch inov\u00e1ci\u00ed m\u00f4\u017ee po\u010d\u00favanie zosta\u0165 najv\u00fdkonnej\u0161ou technol\u00f3giou all\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Odvetvie cestovn\u00e9ho ruchu, hoci kles\u00e1 v celkovom objeme pr\u00edstupu, tie\u017e \u0165a\u017e\u00ed z migr\u00e1cie na aplik\u00e1cie, pri\u010dom v tomto obdob\u00ed do\u0161lo k rastu o 7,21 TP3 T. Airbnb vedie v tomto zn\u00ed\u017een\u00ed s \u00fa\u010das\u0165ou 15,11 TP3 T v mobilnej prev\u00e1dzke, \u010d\u00edm sa posil\u0148uje n\u00e1rast pl\u00e1novania ciest na koniec roka, obdobie tradi\u010dne poh\u00e1\u0148an\u00e9 letn\u00fdmi pr\u00e1zdninami.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00dadaje nazna\u010duj\u00fa, \u017ee mobil u\u017e nie je len alternat\u00edvnym kan\u00e1lom, ktor\u00fd sa m\u00e1 sta\u0165 strategick\u00fdm, formuj\u00facim sp\u00f4sob interakcie spotrebite\u013eov s trhmi a zna\u010dkami Platformy, ktor\u00e9 neprisp\u00f4sobuj\u00fa svoje oper\u00e1cie mobiln\u00fdm zariadeniam, maj\u00fa tendenciu str\u00e1ca\u0165 podiel na trhu, zatia\u013e \u010do spolo\u010dnosti, ktor\u00e9 investuj\u00fa do aplik\u00e1ci\u00ed, personaliz\u00e1cie a pou\u017e\u00edvate\u013eskej sk\u00fasenosti, maj\u00fa v\u00e4\u010d\u0161\u00ed potenci\u00e1l upevni\u0165 svoje ved\u00face postavenie.<\/p>","protected":false},"excerpt":{"rendered":"<p>O com\u00e9rcio eletr\u00f4nico brasileiro atravessa uma mudan\u00e7a estrutural marcada pela crescente predomin\u00e2ncia do mobile. Enquanto o tr\u00e1fego via web registrou queda de 4,8%, os aplicativos de e-commerce avan\u00e7aram 10,6%, indicando [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10362,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,34],"tags":[43,53,79],"class_list":["post-89556","post","type-post","status-publish","format-standard","has-post-thumbnail","category-noticias","category-pesquisas","tag-e-commerce","tag-noticias","tag-pesquisas"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/posts\/89556","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/comments?post=89556"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/posts\/89556\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/media\/10362"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/media?parent=89556"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/categories?post=89556"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/tags?post=89556"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}