{"id":89580,"date":"2025-12-26T11:58:24","date_gmt":"2025-12-26T14:58:24","guid":{"rendered":"https:\/\/www.ecommerceupdate.org\/?p=89580"},"modified":"2025-12-26T11:58:25","modified_gmt":"2025-12-26T14:58:25","slug":"instagram-para-jovens-google-para-maduros-pesquisa-revela-como-cada-geracao-descobre-produtos-no-brasil","status":"publish","type":"post","link":"https:\/\/www.ecommerceupdate.com.br\/sk\/instagram-para-jovens-google-para-maduros-pesquisa-revela-como-cada-geracao-descobre-produtos-no-brasil\/","title":{"rendered":"Instagram pre mlad\u00fdch \u013eud\u00ed, Google pre zrel\u00fdch: V\u00fdskum odha\u013euje, ako ka\u017ed\u00e1 gener\u00e1cia objavuje produkty v Braz\u00edlii"},"content":{"rendered":"<p class=\"wp-block-paragraph\">N\u00e1kupn\u00e9 spr\u00e1vanie Braz\u00edl\u010dana u\u017e nie je jednotn\u00e9; je definovan\u00fd d\u00e1tumom narodenia <em>\u201cNov\u00e1 n\u00e1kupn\u00e1 cesta: spotreba na gener\u00e1ciu v Brazil\u201d<\/em>, ktor\u00fd uskuto\u010dnili mLabs v spolupr\u00e1ci s Conversion. Prieskum kresl\u00ed jasn\u00fa mapu digit\u00e1lnej fragment\u00e1cie: zatia\u013e \u010do ml\u00e1de\u017e gener\u00e1cie Z premenila Instagram a TikTok na svoje prim\u00e1rne v\u00fdklady, publikum nad 45 rokov st\u00e1le pova\u017euje Google za hlavn\u00e9 bezpe\u010dn\u00e9 \u00fato\u010disko na za\u010datie n\u00e1kupu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0160t\u00fadia sa zamerala na zvyky \u0161tyroch odli\u0161n\u00fdch demografick\u00fdch skup\u00edn a odhalila, ako sa technol\u00f3gie a tradi\u010dn\u00e9 kan\u00e1ly pre ka\u017ed\u00fd vek prekr\u00fdvaj\u00fa r\u00f4znymi sp\u00f4sobmi.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Gen Z: Vek algoritmov a AI<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pre gener\u00e1ciu Z (mlad\u00ed \u013eudia vo veku 16 a\u017e 28 rokov) je objavovanie produktov pas\u00edvne a sprostredkovan\u00e9 algoritmami odpor\u00fa\u010dan\u00ed <strong>Instagram<\/strong> absol\u00fatna dominuje s <strong>87%<\/strong> preferencia ako kan\u00e1l objavovania, tesne nasledovan\u00e1 <strong>TikTok (80%)<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00dadaje, ktor\u00e9 up\u00fataj\u00fa pozornos\u0165, je nov\u00e1 \u00faloha Google pre t\u00fato skupinu: s 70.5% pou\u017e\u00edvania, vyh\u013ead\u00e1va\u010d u\u017e nie je v\u00fdchodiskov\u00fdm bodom, aby sa stal valida\u010dn\u00fdm n\u00e1strojom nie\u010doho, \u010do bolo vidie\u0165 v sie\u0165ach, Okrem toho, Umel\u00e1 inteligencia u\u017e v\u00e4zby s telev\u00edziou: obaja maj\u00fa 39.5% relevantnos\u0165 v n\u00e1kupnej ceste tohto publika.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Millennials: Hybrid Link<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Mileni\u00e1li (29 a\u017e 44 rokov) p\u00f4sobia ako most medzi anal\u00f3gov\u00fdm a extr\u00e9mnym digit\u00e1lnym.Spr\u00e1vanie je viac rozdrven\u00e9: Instagram vedie (83,5%), ale spor o druh\u00e9 miesto je z\u00fariv\u00fd medzi YouTube (73,5%) a Google (72%).Vyu\u017eitie AI na objavovanie produktov u\u017e dosahuje 35,5% tejto skupiny, \u010do signalizuje progres\u00edvne technologick\u00e9 prijatie.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Gener\u00e1cia X a boomers: Sila vyh\u013ead\u00e1vania a telev\u00edzie<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ako vekov\u00e1 skupina st\u00fapa, logika sa obracia. Pre gener\u00e1ciu X (45 a\u017e 60 rokov), <strong>Google<\/strong> tr\u00f3n berie ako hlavn\u00fd kan\u00e1l objavovania (<strong>84%<\/strong>), prekon\u00e1vanie soci\u00e1lnych siet\u00ed.Tv si zachov\u00e1va zna\u010dn\u00fa silu (56.5%), a fyzick\u00e9 obchody s\u00fa st\u00e1le v\u00fdchodiskov\u00fdm bodom pre 32% spotrebite\u013eov.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Medzi <strong>Baby Boomers<\/strong> (61 a\u017e 79 rokov), \u0161tandard je e\u0161te tradi\u010dnej\u0161\u00ed., Google vedie s 77.5%, zatia\u013e \u010do YouTube (58.5%) a TV (58%) zdie\u013eaj\u00fa pozornos\u0165 takmer zviazan\u00e9, Je to gener\u00e1cia, ktor\u00e1 si najviac cen\u00ed osobn\u00fd kontakt: 37.5% st\u00e1le objavova\u0165 spr\u00e1vy prech\u00e1dzky cez fyzick\u00e9 obchody, najvy\u0161\u0161\u00ed index \u0161t\u00fadie.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">V\u00fdzva pre podnikanie<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pre trh d\u00e1ta ukladaj\u00fa koniec strat\u00e9gi\u00ed \u201csingle size\u201d. Cintia Mendes, ved\u00faca obchodu <strong>Glob\u00e1lnos\u0165<\/strong>, spolo\u010dnos\u0165 \u0161pecializuj\u00faca sa na technol\u00f3gie a inov\u00e1cie pre maloobchod, varuje pred potrebou adapt\u00e1cie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201c\u00dadaje ukazuj\u00fa, \u017ee n\u00e1kupn\u00e1 cesta v Braz\u00edlii je \u010doraz viac roztrie\u0161ten\u00e1 a ovplyvnen\u00e1 genera\u010dn\u00fdm profilom. Pochopenie t\u00fdchto vzorov je nevyhnutn\u00e9 pre spolo\u010dnosti, ktor\u00e9 chc\u00fa asert\u00edvnej\u0161ie komunikova\u0165 v r\u00fdchlo sa vyv\u00edjaj\u00facom digit\u00e1lnom prostred\u00ed\u201d<\/em>, hovor\u00ed exekut\u00edva.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Prieskum potvrdzuje, \u017ee pre zna\u010dky, ktor\u00e9 h\u013eadaj\u00fa relevantnos\u0165 v roku 2025, nesta\u010d\u00ed by\u0165 na internete; mus\u00edte by\u0165 na spr\u00e1vnej platforme a hovori\u0165 jazykom gener\u00e1cie, ktor\u00fa chcete oslovi\u0165.<\/p>","protected":false},"excerpt":{"rendered":"<p>O comportamento de compra do brasileiro n\u00e3o \u00e9 mais uniforme; ele \u00e9 definido pela data de nascimento. \u00c9 o que aponta a pesquisa \u201cA nova jornada de compra: o consumo [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":87835,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,34],"tags":[43,53,79],"class_list":["post-89580","post","type-post","status-publish","format-standard","has-post-thumbnail","category-noticias","category-pesquisas","tag-e-commerce","tag-noticias","tag-pesquisas"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/posts\/89580","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/comments?post=89580"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/posts\/89580\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/media\/87835"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/media?parent=89580"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/categories?post=89580"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/tags?post=89580"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}