{"id":94656,"date":"2026-03-24T14:39:57","date_gmt":"2026-03-24T17:39:57","guid":{"rendered":"https:\/\/www.ecommerceupdate.com.br\/?p=94656"},"modified":"2026-03-24T15:16:03","modified_gmt":"2026-03-24T18:16:03","slug":"varejo-fisico-pode-competir-com-e-commerce-e-grandes-redes","status":"publish","type":"post","link":"https:\/\/www.ecommerceupdate.com.br\/sk\/varejo-fisico-pode-competir-com-e-commerce-e-grandes-redes\/","title":{"rendered":"Fyzick\u00fd maloobchod m\u00f4\u017ee konkurova\u0165 elektronick\u00e9mu obchodu a ve\u013ek\u00fdm sie\u0165am"},"content":{"rendered":"<p>V \u010doraz ru\u0161ivej\u0161om komer\u010dnom prostred\u00ed musia pouli\u010dn\u00e9 obchody n\u00e1js\u0165 efekt\u00edvne sp\u00f4soby, ako konkurova\u0165 ve\u013ek\u00fdm re\u0165azcom a&nbsp;<em>elektronick\u00fd obchod<\/em>&nbsp;Je to nov\u00fd paradox sektora, preto\u017ee osoba, ktor\u00e1 prech\u00e1dza na chodn\u00edku, si m\u00f4\u017ee vybra\u0165 medzi miestnym fyzick\u00fdm zariaden\u00edm, glob\u00e1lnou zna\u010dkou in\u0161talovanou v najbli\u017e\u0161om n\u00e1kupnom centre alebo digit\u00e1lnou platformou.rozhodnutie u\u017e nez\u00e1vis\u00ed od geografie, ale od pozornosti, pohodlia a sk\u00fasenost\u00ed.<\/p>\n\n\n\n<p>\u010c\u00edsla pom\u00e1haj\u00fa pochopi\u0165 tento scen\u00e1r, pod\u013ea SellersCommerce, americkej platformy \u0161pecializovanej na&nbsp;<em>elektronick\u00fd obchod<\/em>, 2,77 miliardy \u013eud\u00ed, alebo 33% pozem\u0161\u0165anov, nakupuje online. Glob\u00e1lny trh elektronick\u00e9ho obchodu sa odhaduje na 6,8 bili\u00f3na US$ v roku 2025, s projekciou dosiahnutia 7,95 bili\u00f3na US$ do roku 2027. A nielen to, preto\u017ee len predaj prostredn\u00edctvom soci\u00e1lnych siet\u00ed bol minul\u00fd rok pod\u013ea E-commerce Germany News (EGN), referen\u010dn\u00e9ho port\u00e1lu o elektronickom obchode, \u0161k\u00e1lovan\u00fd na 1,17 bili\u00f3na US$.<\/p>\n\n\n\n<p>Konkurencia je miestna aj medzin\u00e1rodn\u00e1. N\u00e1kupn\u00e1 verejnos\u0165 je&nbsp;<em>omnichannel<\/em>. Mestsk\u00e9 prostredie sa stalo dejiskom z\u00fariv\u00e9ho sporu Spotrebite\u013e neinteraguje len s miestnym obchodom, H\u013ead\u00e1 na svojom mobilnom telef\u00f3ne po\u010das ch\u00f4dze.porovn\u00e1va ceny v r\u00e1mci samotn\u00e9ho obchodu Objavte zna\u010dky na Instagrame a dokon\u010dite n\u00e1kup na chodn\u00edku Maloobchod u\u017e nie je \u00fazem\u00edm ohrani\u010den\u00fdm stenami.<\/p>\n\n\n\n<p>V tejto s\u00favislosti je nevyhnutn\u00e1 ot\u00e1zka: ako zabezpe\u010di\u0165, aby pouli\u010dn\u00fd obchod zostal konkurencieschopn\u00fd? Verejn\u00e9 politiky s\u00fa z\u00e1sadn\u00e9, ktor\u00e9 mu umo\u017e\u0148uj\u00fa konkurova\u0165 glob\u00e1lnym gigantom. Je to d\u00f4le\u017eit\u00e9 vzh\u013eadom na to, \u017ee tento maloobchod je \u00farodn\u00fdm vesm\u00edrom podnikania a mal\u00fdch spolo\u010dnost\u00ed, ktor\u00e9 vytv\u00e1raj\u00fa pracovn\u00e9 miesta, pr\u00edjmy a soci\u00e1lne za\u010dlenenie. V meste ako Sao Paulo, najv\u00e4\u010d\u0161om ekonomickom centre v krajine, s pribli\u017ene dvoma mili\u00f3nmi akt\u00edvnych spolo\u010dnost\u00ed a ekonomikou, ktor\u00e1 predstavuje relevantn\u00fa \u010das\u0165 n\u00e1rodn\u00e9ho HDP, je zd\u00f4raznenie obchodov na na\u0161ich chodn\u00edkoch strategick\u00fdm rozhodnut\u00edm.<\/p>\n\n\n\n<p>V tomto zmysle existuj\u00fa pozit\u00edvne sign\u00e1ly, Ned\u00e1vne komun\u00e1lne verejn\u00e9 politiky boli priate\u013esk\u00e9 k podnikaniu. Od roku 2021 do roku 2025 bolo v meste vytvoren\u00fdch 869 004 spolo\u010dnost\u00ed (po\u010det nezah\u0155\u0148a MEI), okrem imigr\u00e1cie 89 840 do hlavn\u00e9ho mesta \u0161t\u00e1tu Len minul\u00fd rok bolo otvoren\u00fdch 185 121 a \u010fal\u0161\u00edch 15 616 sa pres\u0165ahovalo do mesta.<\/p>\n\n\n\n<p>Tento konzistentn\u00fd pohyb odr\u00e1\u017ea zni\u017eovanie byrokratick\u00fdch bari\u00e9r, zjednodu\u0161enie procesov a nepretr\u017eit\u00fa agendu legislat\u00edvy a verejn\u00fdch polit\u00edk zameran\u00fdch na pril\u00e1kanie a roz\u0161\u00edrenie invest\u00edci\u00ed, vybudovan\u00fdch koordinovan\u00fdm sp\u00f4sobom medzi r\u00f4znymi oblas\u0165ami vl\u00e1dy. Opatrenia ako zn\u00ed\u017eenie ISS pre strategick\u00e9 sektory, ustanoven\u00e9 v z\u00e1konoch 17.719\/21 a 17.875\/22, moderniz\u00e1cia verejn\u00e9ho obstar\u00e1vania feder\u00e1lnym z\u00e1konom 14.133\/2021 a \u00faprava technologick\u00e9ho poriadku vyhl\u00e1\u0161kou 64.062\/2025, prispievaj\u00fa ku konkurencieschopnej\u0161iemu a predv\u00eddate\u013enej\u0161iemu prostrediu.<\/p>\n\n\n\n<p>Prebieha aj proces urbanistickej \u0161trukturaliz\u00e1cie, ktor\u00fd odkazuje na revitaliz\u00e1ciu centra mesta, tradi\u010dn\u00e9ho p\u00f3lu pouli\u010dn\u00e9ho obchodu. K obnoveniu tohto historick\u00e9ho regi\u00f3nu doch\u00e1dza prostredn\u00edctvom dvoch vz\u00e1jomne prepojen\u00fdch programov, PIU (Pl\u00e1n mestskej intervencie) a Requalifica Centro.<\/p>\n\n\n\n<p>Prv\u00e1 je sprev\u00e1dzkovan\u00e1 v dvoch hlavn\u00fdch \u010dastiach: sektor historick\u00e9ho centra a sektor metropolitn\u00e9ho centra, ktor\u00fd zah\u0155\u0148a Bras, Belem, Pari, Bom Retiro a Santa Cecilia. Navrhuje tri jasn\u00e9 osi: zahusti\u0165, zmie\u0161a\u0165 vyu\u017eitie a \u010deli\u0165 nedostatku bytov. Predpoklad\u00e1 roz\u0161\u00edrenie ponuky b\u00fdvania, moderniz\u00e1ciu nedostato\u010dne vyu\u017e\u00edvan\u00fdch nehnute\u013enost\u00ed, zachovanie historicko-kult\u00farneho dedi\u010dstva, podporu zmie\u0161an\u00e9ho vyu\u017eitia vr\u00e1tane obchodnej a verejno-s\u00fakromnej spolupr\u00e1ce pri \u00fazemnej rekvalifik\u00e1cii.<\/p>\n\n\n\n<p>Centrum Requalifica je zameran\u00e9 na prisp\u00f4sobenie existuj\u00facich budov s\u00fa\u010dasn\u00fdm \u0161tandardom bezpe\u010dnosti, zdravia a dostupnosti, roz\u0161\u00edrenie ponuky plochy vhodnej na zahustenie prostredn\u00edctvom dodato\u010dnej mont\u00e1\u017ee, Aby bolo ekonomicky \u017eivotaschopn\u00e9, bol prijat\u00fd komplexn\u00fd bal\u00edk stimulov: v\u00fdnimky z IPTU na pred\u013a\u017een\u00e9 obdobia a ITBI, zn\u00ed\u017eenie sadzby ISS za in\u017einierske a architektonick\u00e9 slu\u017eby spojen\u00e9 s pr\u00e1cami, odpustenie predch\u00e1dzaj\u00facich dlhov nehnute\u013enosti, v\u00fdnimky z obecn\u00fdch poplatkov a postupn\u00fd n\u00e1vrat k \u00fapln\u00e9mu zdaneniu po obdob\u00ed v\u00fdhod Existuj\u00fa aj ekonomick\u00e9 dot\u00e1cie na pokrytie pr\u00edslu\u0161nej \u010dasti stavebn\u00fdch v\u00fddavkov.<\/p>\n\n\n\n<p>Tieto iniciat\u00edvy nie s\u00fa okrajov\u00e9 pre diskusiu o&nbsp;<em>elektronick\u00fd obchod<\/em>. koniec koncov, spor, viac ako digit\u00e1lny, je tie\u017e \u00fazemn\u00fd, preto\u017ee pokrok elektronick\u00e9ho obchodu rastie a je nezvratn\u00fd.prinieslo pohodlie, roz\u0161\u00edren\u00fd pr\u00edstup a demokratizovan\u00e9 ponuky. Napriek svojmu v\u00fdznamu pre spotrebite\u013ea je v\u0161ak potrebn\u00e9 udr\u017ea\u0165 \u010doraz silnej\u0161\u00ed a prosperuj\u00faci pouli\u010dn\u00fd maloobchod, v ktorom existuje \u017eiv\u00fd ekosyst\u00e9m podnikania, pracovn\u00fdch miest a pr\u00edjmov.<\/p>\n\n\n\n<p>Paulistanovia, rovnako ako ja, ve\u013emi dobre vedia, o \u010dom hovor\u00edm, Mesto pulzuje v okn\u00e1ch, na ru\u0161n\u00fdch chodn\u00edkoch a na otvoren\u00fdch dver\u00e1ch, Ak je konkurencia teraz glob\u00e1lna, odpove\u010f mus\u00ed by\u0165 lok\u00e1lna, inteligentn\u00e1, \u0161trukt\u00farovan\u00e1 a odv\u00e1\u017ena.<\/p>\n\n\n\n<p><strong>Alessandry Andradeovej<\/strong>\u00a0je prezidentom Sao Paulo Business, agent\u00fary na podporu invest\u00edci\u00ed a exportu samospr\u00e1vy.<\/p>","protected":false},"excerpt":{"rendered":"<p>Num ambiente comercial cada vez mais disruptivo, as lojas de rua precisam encontrar meios eficazes de concorrer com as grandes redes e o&nbsp;e-commerce&nbsp;Internacional. \u00c9 o novo paradoxo do setor, pois a pessoa que passa na cal\u00e7ada pode escolher entre o estabelecimento f\u00edsico local, a marca global instalada no shopping mais pr\u00f3ximo ou uma plataforma digital. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":92996,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,36],"tags":[47,68,43],"class_list":{"0":"post-94656","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artigos","8":"category-dicas-artigos","9":"tag-artigos","10":"tag-dicas","11":"tag-e-commerce"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/posts\/94656","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/comments?post=94656"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/posts\/94656\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/media\/92996"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/media?parent=94656"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/categories?post=94656"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/tags?post=94656"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}