{"id":94759,"date":"2026-04-06T11:32:43","date_gmt":"2026-04-06T14:32:43","guid":{"rendered":"https:\/\/www.ecommerceupdate.com.br\/?p=94759"},"modified":"2026-04-06T11:32:49","modified_gmt":"2026-04-06T14:32:49","slug":"como-o-varejo-pode-reduzir-perdas-em-flv-com-inteligencia-artificial","status":"publish","type":"post","link":"https:\/\/www.ecommerceupdate.com.br\/sk\/como-o-varejo-pode-reduzir-perdas-em-flv-com-inteligencia-artificial\/","title":{"rendered":"Ako m\u00f4\u017ee maloobchod zn\u00ed\u017ei\u0165 straty na FLV pomocou umelej inteligencie"},"content":{"rendered":"<p>Mana\u017ement ovocia a zeleniny (FLV) je kateg\u00f3ria zn\u00e1ma spotrebite\u013eom ako hortifruti (FRUIT) je jednou z najn\u00e1ro\u010dnej\u0161\u00edch oper\u00e1ci\u00ed v maloobchode s potravinami. Vy\u017eaduje si systematick\u00e9 \u010d\u00edtanie dopytu, ka\u017edodenn\u00fa koordin\u00e1ciu logistiky a rozhodnutia, ktor\u00e9 sa l\u00ed\u0161ia od obchodu k obchodu. \u00daloha FLV sa odr\u00e1\u017ea aj v ekonomickom rozsahu jej str\u00e1t. \u0160t\u00fadie Braz\u00edlskej asoci\u00e1cie supermarketov (ABRAS) nazna\u010duj\u00fa, \u017ee braz\u00edlsky trh \u017eije ro\u010dne so stratami v ovoc\u00ed, zelenine a zelenine viac ako 1 4 Tl. 1 miliarda R$ (\u00fadaje, ktor\u00e9 ukazuj\u00fa prev\u00e1dzkov\u00fa v\u00e1hu kateg\u00f3rie v sektore s \u00fazkymi mar\u017eami.<\/p>\n\n\n\n<p>Pr\u00e1ve v tomto kontexte sa umel\u00e1 inteligencia konsoliduje ako n\u00e1stroj na podporu rozhodovania Integr\u00e1ciou \u00fadajov o predaji, po\u010das\u00ed, sez\u00f3nnosti, kalend\u00e1ri a v\u00fdkone na obchod technol\u00f3gia zvy\u0161uje analytick\u00fa kapacitu a zvy\u0161uje predv\u00eddate\u013enos\u0165 a asertivitu pri ka\u017edodennom rozhodovan\u00ed.<\/p>\n\n\n\n<p>V praxi AI a strojov\u00e9 u\u010denie umo\u017e\u0148uj\u00fa vyv\u00e1\u017eenej\u0161ie rozhodnutia medzi rizikom ch\u00fdbaj\u00facich produktov na reg\u00e1loch a rizikom zvy\u0161kov, ktor\u00e9 sp\u00f4sobuj\u00fa straty, re\u0161pektuj\u00fac \u0161pecifik\u00e1 ka\u017ed\u00e9ho obchodu a regi\u00f3nu. Siete, ktor\u00e9 za\u010dlenili pokro\u010dil\u00e9 modely anal\u00fdzy \u00fadajov, pozoruj\u00fa relevantn\u00e9 prev\u00e1dzkov\u00e9 zisky v kateg\u00f3ri\u00e1ch podliehaj\u00facich skaze, \u010d\u00edm sa posil\u0148uje, \u017ee efekt\u00edvnos\u0165 je v\u00fdsledkom kvalifikovan\u00fdch inform\u00e1ci\u00ed aplikovan\u00fdch na sk\u00fasenosti t\u00fdch, ktor\u00ed oper\u00e1ciu poznaj\u00fa.<\/p>\n\n\n\n<p>Tento prev\u00e1dzkov\u00fd pokrok generuje pozit\u00edvne \u00fa\u010dinky v celom re\u0165azci. Lep\u0161ie kalibrovan\u00e9 procesy zlep\u0161uj\u00fa vyu\u017e\u00edvanie zdrojov a pragmaticky posil\u0148uj\u00fa environment\u00e1lne z\u00e1v\u00e4zky bez toho, aby vy\u017eadovali naru\u0161enie rutiny obchodu. Udr\u017eate\u013enos\u0165 je v tomto scen\u00e1ri priamym d\u00f4sledkom dobre \u0161trukt\u00farovan\u00e9ho riadenia.<\/p>\n\n\n\n<p>Braz\u00edlsky maloobchod u\u017e dominuje prev\u00e1dzke FLV \u010eal\u0161\u00edm krokom je roz\u0161\u00edrenie kvality riadenia o n\u00e1stroje schopn\u00e9 sprev\u00e1dza\u0165 st\u00e1le dynamickej\u0161ie prostredie, Prijat\u00edm umelej inteligencie ako strategick\u00e9ho spojenca supermarket posil\u0148uje svoju konkurencieschopnos\u0165, svoje mar\u017ee a vytv\u00e1ra pevnej\u0161ie z\u00e1klady pre efekt\u00edvny rast, predv\u00eddate\u013enos\u0165 a zodpovednos\u0165.<\/p>\n\n\n\n<p>*Od Marca Perlmana, spoluzakladate\u013ea a gener\u00e1lneho riadite\u013ea Aravita, startupu s umelou inteligenciou, ktor\u00fd pom\u00e1ha maloobchodn\u00edkom optimalizova\u0165 ich spr\u00e1vu FLV<\/p>","protected":false},"excerpt":{"rendered":"<p>A gest\u00e3o de frutas, legumes e verduras (FLV) \u2014 categoria conhecida pelo consumidor como hortifruti \u2014 \u00e9 uma das opera\u00e7\u00f5es mais demandantes do varejo alimentar. Exige leitura sistem\u00e1tica de demanda, coordena\u00e7\u00e3o log\u00edstica di\u00e1ria e decis\u00f5es que variam de loja a loja. O protagonismo do FLV se reflete tamb\u00e9m na escala econ\u00f4mica das suas perdas. Estudos [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84087,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,36],"tags":[47,68,43],"class_list":{"0":"post-94759","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artigos","8":"category-dicas-artigos","9":"tag-artigos","10":"tag-dicas","11":"tag-e-commerce"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/posts\/94759","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/comments?post=94759"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/posts\/94759\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/media\/84087"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/media?parent=94759"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/categories?post=94759"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/tags?post=94759"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}