{"id":94833,"date":"2026-04-13T11:14:46","date_gmt":"2026-04-13T14:14:46","guid":{"rendered":"https:\/\/www.ecommerceupdate.com.br\/?p=94833"},"modified":"2026-04-13T11:14:52","modified_gmt":"2026-04-13T14:14:52","slug":"empreendedora-aposta-em-brecho-e-live-commerce-para-transformar-desapegos-em-negocio-de-sucesso","status":"publish","type":"post","link":"https:\/\/www.ecommerceupdate.com.br\/sk\/empreendedora-aposta-em-brecho-e-live-commerce-para-transformar-desapegos-em-negocio-de-sucesso\/","title":{"rendered":"Podnikate\u013e vs\u00e1dza na sek\u00e1\u010d a \u017eiv\u00fd obchod, aby premenil oddiely na \u00faspe\u0161n\u00e9 podnikanie"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Rast obehov\u00e9ho hospod\u00e1rstva a konsolid\u00e1cia<em>&nbsp;\u017eiv\u00fd obchod&nbsp;<\/em>prer\u00e1baj\u00fa maloobchod v Braz\u00edlii, najm\u00e4 v segmente m\u00f3dy a dekor\u00e1cie, Poh\u00e1\u0148an\u00e9 zmenami v spr\u00e1van\u00ed spotrebite\u013eov a digitaliz\u00e1ciou predaja, modely zalo\u017een\u00e9 na op\u00e4tovnom pou\u017eit\u00ed dielov a interakcii v re\u00e1lnom \u010dase z\u00edskavaj\u00fa priestor a vytv\u00e1raj\u00fa nov\u00e9 pr\u00edle\u017eitosti pre podnikanie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Prieskum spolo\u010dnosti SEBRAE ukazuje, \u017ee trh s pou\u017eit\u00fdmi v\u00fdrobkami sa roz\u0161iruje nad tradi\u010dn\u00fd maloobchod, \u010do odr\u00e1\u017ea rast\u00faci dopyt po ekonomickej\u0161\u00edch a udr\u017eate\u013enej\u0161\u00edch alternat\u00edvach<em>&nbsp;\u017eiv\u00fd obchod<\/em>, form\u00e1t, ktor\u00fd kombinuje \u017eiv\u00e9 vysielanie s online predajom, m\u00e1 pod\u013ea anal\u00fdzy McKinsey &amp; Company vy\u0161\u0161iu mieru konverzie ako konven\u010dn\u00fd elektronick\u00fd obchod.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pr\u00e1ve v tejto s\u00favislosti trajekt\u00f3ria podnikate\u013eky Heridy Demio., Natural of Belem, sa pred piatimi rokmi pres\u0165ahovala do Curitiby a na\u0161la v segmente sek\u00e1\u010dov alternat\u00edvu k vytv\u00e1raniu pr\u00edjmov po obdob\u00ed finan\u010dnej nestability a osobn\u00fdch v\u00fdziev.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pred podnikan\u00edm Herida pracovala v hotelovom sektore.Vstup do m\u00f3dneho vesm\u00edru nastal postupne, od \u010fal\u0161ieho predaja doplnkov. Postupom \u010dasu za\u010dala \u0165a\u017ei\u0165 diely a \u0161trukt\u00farovala svoje podnikanie so zameran\u00edm na sek\u00e1\u010de, pri\u010dom ako hlavn\u00fd predajn\u00fd kan\u00e1l za\u010dlenila \u017eiv\u00e9 vysielanie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cZa\u010dal som testovan\u00edm form\u00e1tov a pochopen\u00edm toho, \u010do funguje&nbsp;<em>\u017eivoty&nbsp;<\/em>nakoniec sa stali prostriedkom kontaktu s verejnos\u0165ou a rastu biznisu s\u201d, hovor\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">S konsolid\u00e1ciou online predaja podnikate\u013e roz\u0161\u00edril prev\u00e1dzku a otvoril kamenn\u00fa predaj\u0148u v Curitibe.priestor s n\u00e1zvom Desapegue com Herida sa nach\u00e1dza v \u0161tvrti Merces a sp\u00e1ja predmety d\u00e1mskej, p\u00e1nskej a detskej m\u00f3dy, ako aj dekorat\u00edvne k\u00fasky.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0160trukt\u00fara ozna\u010duje v\u00fdvoj podnikania, ktor\u00e9 dnes funguje integrovan\u00fdm sp\u00f4sobom medzi digit\u00e1lnym a osobn\u00fdm. Okrem predaja vlastn\u00fdch dielov za\u010dala vystupova\u0165 aj Herida<em>&nbsp;\u017eivoty&nbsp;<\/em>outsourcovan\u00e9 \u013eu\u010fom, ktor\u00ed potrebuj\u00fa pred\u00e1va\u0165 r\u00f4zne predmety, ako napr\u00edklad v pr\u00edpade zmeny mesta alebo ve\u013ek\u00e9ho objemu oddelen\u00ed. V t\u00fdchto form\u00e1toch je zodpovedn\u00e1 za kur\u00e1torstvo, prezent\u00e1ciu a vedenie \u017eiv\u00e9ho predaja, pri\u010dom v tomto procese p\u00f4sob\u00ed ako partner.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Model kombinuje fyzick\u00fd obchod, digit\u00e1lnu pr\u00edtomnos\u0165 a poskytovanie slu\u017eieb, roz\u0161iruje mo\u017enosti spe\u0148a\u017eenia a sleduje flexibilnej\u0161\u00ed maloobchodn\u00fd trend zalo\u017een\u00fd na priamom vz\u0165ahu s verejnos\u0165ou a viacer\u00fdch predajn\u00fdch kan\u00e1loch.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dnes Herida p\u00f4sob\u00ed v segmente kruhovej m\u00f3dy so zameran\u00edm na \u010fal\u0161\u00ed predaj dielov a budovanie digit\u00e1lneho publika, v modeli zos\u00faladenom so zmenou spr\u00e1vania braz\u00edlskeho spotrebite\u013ea, ktor\u00fd \u010doraz viac db\u00e1 na spotrebite\u013esk\u00e9 alternat\u00edvy, op\u00e4tovn\u00e9 pou\u017eitie a n\u00e1klady a pr\u00ednosy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pod\u013ea odborn\u00edkov sa o\u010dak\u00e1va, \u017ee trh s pou\u017eit\u00fdmi v\u00fdrobkami aj trh&nbsp;<em>\u017eiv\u00fd obchod<\/em>&nbsp;v nasleduj\u00facich rokoch pokra\u010dova\u0165 v expanzii, poh\u00e1\u0148anej digitaliz\u00e1ciou a programom \u010doraz viac orientovan\u00fdm na zni\u017eovanie odpadu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V tomto scen\u00e1ri maj\u00fa nez\u00e1visl\u00e9 iniciat\u00edvy a flexibilnej\u0161ie modely podnikania tendenciu nabera\u0165 na sile, najm\u00e4 medzi mal\u00fdmi podnikmi, ktor\u00e9 vyu\u017e\u00edvaj\u00fa soci\u00e1lne siete ako hlavn\u00fd predajn\u00fd a vz\u0165ahov\u00fd kan\u00e1l.<\/p>","protected":false},"excerpt":{"rendered":"<p>O crescimento da economia circular e a consolida\u00e7\u00e3o do&nbsp;live commerce&nbsp;est\u00e3o redesenhando o varejo no Brasil, especialmente no segmento de moda e decora\u00e7\u00e3o. Impulsionados por mudan\u00e7as no comportamento do consumidor e [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":89658,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32,31],"tags":[68,43,53],"class_list":["post-94833","post","type-post","status-publish","format-standard","has-post-thumbnail","category-dicas","category-noticias","tag-dicas","tag-e-commerce","tag-noticias"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/posts\/94833","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/comments?post=94833"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/posts\/94833\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/media\/89658"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/media?parent=94833"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/categories?post=94833"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/tags?post=94833"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}