{"id":99910,"date":"2026-06-23T19:24:07","date_gmt":"2026-06-23T22:24:07","guid":{"rendered":"https:\/\/www.ecommerceupdate.com.br\/evento\/curso-de-formacao-de-preco-de-venda-2\/"},"modified":"2026-07-29T08:57:55","modified_gmt":"2026-07-29T11:57:55","slug":"curso-de-formacao-de-preco-de-venda-2","status":"publish","type":"tribe_events","link":"https:\/\/www.ecommerceupdate.com.br\/sk\/evento\/curso-de-formacao-de-preco-de-venda-2\/","title":{"rendered":"Kurz \u0161kolenia predajn\u00fdch cien"},"content":{"rendered":"<div>Online \u2013 Transmiss\u00e3o ao Vivo \u2013 Utiliza\u00e7\u00e3o do App de Webconfer\u00eancia ZOOM<\/div>\n<div style=\"margin-top: 20px\">\n<div style=\"margin: 20px 10px;font-size: 15px;line-height: 22px;font-weight: 400;text-align: left\">\n<h2><strong><\/strong><strong>Aktualizovan\u00e9 \u0161kolenie s novou legislat\u00edvou da\u0148ovej reformy<\/strong><\/h2>\n<p>Zmena ceny produktu m\u00f4\u017ee ma\u0165 vplyv na kone\u010dn\u00fd v\u00fdsledok spolo\u010dnosti, ale ak\u00fd ve\u013ek\u00fd je vplyv?<\/p>\n<p>Spolo\u010dnos\u0165 potrebuje v mesiaci ur\u010dit\u00fd objem predaja, aby dosiahla svoje predajn\u00e9 ciele <strong><\/strong><strong>ziskovos\u0165<\/strong>, ale ak\u00e1 je v\u00fd\u0161ka predaja a ak\u00e1 je ziskovos\u0165?<\/p>\n<p>Ak\u00fd je vplyv priamych dan\u00ed na v\u00fdsledky mojej spolo\u010dnosti?<\/p>\n<p>Aby sme mohli odpoveda\u0165 na tieto a \u010fal\u0161ie ot\u00e1zky, mus\u00edme prida\u0165 poznatky o met\u00f3dach tvorby n\u00e1kladov a cien.<\/p>\n<p>Kurz \u0161kolenia o predajn\u00fdch cen\u00e1ch umo\u017en\u00ed \u00fa\u010dastn\u00edkovi hlbok\u00e9 znalosti v met\u00f3dach v\u00fdpo\u010dtu cien a n\u00e1kladov na produkty a slu\u017eby s cie\u013eom pochopi\u0165 ziskovos\u0165 spolo\u010dnosti a h\u013eada\u0165 alternat\u00edvu, ktor\u00e1 matematicky dosahuje ciele spolo\u010dnosti.<\/p>\n<h2><strong><\/strong><strong>Ciele<\/strong><\/h2>\n<ul>\n<li>Umo\u017eni\u0165 \u00fa\u010dastn\u00edkom pochopi\u0165 prvky tvoriace cenu produktu alebo slu\u017eby;<\/li>\n<li>Pochopi\u0165 vz\u0165ah kone\u010dnej ceny v\u00fdrobku a jeho ziskovosti, a n\u00e1sledne zisku spolo\u010dnosti;<\/li>\n<li>Pochopi\u0165 vplyvy dan\u00ed na kone\u010dn\u00fa cenu produktu.<\/li>\n<\/ul>\n<h2><strong><\/strong><strong>Cie\u013eov\u00e9 publikum<\/strong><\/h2>\n<p>Profesion\u00e1li z oblasti financi\u00ed, marketingu, predaja, n\u00e1kupu, cien produktov alebo s\u00favisiacich oddelen\u00ed, ktor\u00ed potrebuj\u00fa pochopi\u0165, ako sa ceny vykon\u00e1vaj\u00fa.<\/p>\n<h2><a href=\"https:\/\/bit.ly\/3FfMmUr\" title=\"https:\/\/bit.ly\/3FfMmUr\" target=\"_blank\" data-msys-clicktrack=\"0\" rel=\"nofollow noopener noreferrer\"><strong><\/strong><strong>Programov\u00fd obsah<\/strong><\/a><\/h2>\n<ul>\n<li>N\u00e1stroje na ur\u010dovanie cien v\u00fdrobkov a slu\u017eieb<\/li>\n<li>Vz\u0165ah medzi bodom zlomu, p\u00e1kov\u00fdm efektom a tvorbou ceny<\/li>\n<li>Tvorba ceny kalkul\u00e1ciou<\/li>\n<li>\n<ul>\n<li>Nastavenie ceny pomocou n\u00e1kladov<\/li>\n<li>Cost-meta<\/li>\n<li>V\u00fdpo\u010det mark-up<\/li>\n<li>Vplyv zdanenia na ceny, mar\u017ee a v\u00fdsledky<\/li>\n<li>Ceny v da\u0148ovej reforme<\/li>\n<\/ul>\n<\/li>\n<li>Praktick\u00e9 aplik\u00e1cie kalkul\u00e1cie pre priemysel, obchod a slu\u017eby<\/li>\n<li>Anal\u00fdza citlivosti cien<\/li>\n<li>\n<ul>\n<li>Elasticita-cena dopytu a typ tovaru<\/li>\n<li>Cena maximalizuj\u00faca zisk (s v\u00fdhradou obmedzen\u00ed)<\/li>\n<\/ul>\n<\/li>\n<li>Ukazovatele (KPI) pre tvorbu cien<\/li>\n<li>\n<ul>\n<li>EBITDA mar\u017ea x cena<\/li>\n<li>Ziskovos\u0165 x cena<\/li>\n<li>Trhov\u00fd podiel x cena<\/li>\n<li>Ostatn\u00e9 ukazovatele<\/li>\n<\/ul>\n<\/li>\n<li>\u00da\u010dinky cien na pr\u00edspevkov\u00fa mar\u017eu<\/li>\n<li>\n<ul>\n<li>Pr\u00edrastkov\u00fd rovnov\u00e1\u017eny bod<\/li>\n<li>Z\u00e1sady pre tvorbu cien a poskytovanie zliav<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2><strong><\/strong><strong>Instrutor<\/strong><\/h2>\n<ul>\n<li>Doktor v odbore administrat\u00edva na FGV, magister v odbore ekon\u00f3mia na Insper a bakal\u00e1r v odbore administrat\u00edva na USP<\/li>\n<li>V s\u00fa\u010dasnosti je konzultantom a profesorom v oblasti financi\u00ed a \u00fa\u010dtovn\u00edctva.<\/li>\n<li>Pracoval vo finan\u010dn\u00fdch in\u0161tit\u00faci\u00e1ch ako Banco Itau, Banco Votorantim, Santander, Citibank, Banco ABC Brasil a Banco Safra<\/li>\n<li>Akademick\u00e9 sk\u00fasenosti v oblastiach Ekonomika a administrat\u00edva s d\u00f4razom na v\u0161eobecn\u00fa ekon\u00f3miu, Finan\u010dn\u00e9 a kapit\u00e1lov\u00e9 trhy, Riziko, Finan\u010dn\u00e1 spr\u00e1va, Finan\u010dn\u00e1 matematika, Ceny, \u00da\u010dtovn\u00edctvo a Kvantitat\u00edvne met\u00f3dy v ekon\u00f3mii<\/li>\n<\/ul>\n<h2><strong><\/strong><strong>Informa\u00e7\u00f5es Importantes<\/strong><\/h2>\n<p><strong><\/strong><strong>D\u00e1tum: <\/strong><strong><\/strong><strong>10. a 11. augusta 2026<\/strong><\/p>\n<p><strong><\/strong><strong>Rozvrh: <\/strong><strong><\/strong><strong>14h \u00e0s 18h<\/strong><\/p>\n<p><strong><\/strong><strong>Modalita: <\/strong><strong><\/strong><strong>online<\/strong><\/p>\n<p><strong><\/strong><strong>Hodinov\u00fd poplatok: <\/strong><strong><\/strong><strong>8 hod\u00edn<\/strong><\/p>\n<p>Hodnota zah\u0155\u0148a kurz, materi\u00e1l a certifik\u00e1t v elektronick\u00fdch m\u00e9di\u00e1ch.<\/p>\n<p><strong><\/strong><strong>Re\u017eim: Online vysielanie<\/strong> (Kurz bude vysielan\u00fd na\u017eivo a \u0161tudenti sa bud\u00fa m\u00f4c\u0165 pozera\u0165 po\u010d\u00edta\u010dom s pr\u00edstupom na internet. Po\u010das vyu\u010dovania bude mo\u017en\u00e9 komunikova\u0165 s in\u0161truktorom, posiela\u0165 koment\u00e1re a objas\u0148ova\u0165 pochybnosti v re\u00e1lnom \u010dase.<\/p>\n<p><strong><\/strong><strong>Tento tr\u00e9ning sa d\u00e1 aj robi\u0165 <\/strong><em><strong><\/strong><strong>v spolo\u010dnosti<\/strong><\/em><strong><\/strong><strong> v osobnom alebo online form\u00e1te.<\/strong><\/p>\n<p><strong><\/strong><strong>Viac inform\u00e1ci\u00ed o kurze Sales Price Training Course<\/strong><strong><\/strong><strong> kontaktujte n\u00e1s telefonicky (11) 3230-2714 alebo prejdite na odkaz: <\/strong><a href=\"https:\/\/bit.ly\/3FfMmUr\" title=\"https:\/\/bit.ly\/3FfMmUr\" target=\"_blank\" data-msys-clicktrack=\"0\" rel=\"nofollow noopener noreferrer\"><strong><\/strong><strong>https:\/\/bit.ly\/3FfMmUr<\/strong><\/a><\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Online \u2013 Transmiss\u00e3o ao Vivo \u2013 Utiliza\u00e7\u00e3o do App de Webconfer\u00eancia ZOOM Treinamento Atualizado com a Nova Legisla\u00e7\u00e3o da Reforma Tribut\u00e1ria Uma mudan\u00e7a no pre\u00e7o do produto pode trazer um [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":95036,"comment_status":"open","ping_status":"closed","template":"","meta":{"_tribe_events_status":"","_tribe_events_status_reason":"","footnotes":""},"tags":[],"tribe_events_cat":[1578],"class_list":["post-99910","tribe_events","type-tribe_events","status-publish","has-post-thumbnail","tribe_events_cat-eventos","cat_eventos"],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/tribe_events\/99910","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/tribe_events"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/types\/tribe_events"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/comments?post=99910"}],"version-history":[{"count":1,"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/tribe_events\/99910\/revisions"}],"predecessor-version":[{"id":102507,"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/tribe_events\/99910\/revisions\/102507"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/media\/95036"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/media?parent=99910"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/tags?post=99910"},{"taxonomy":"tribe_events_cat","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sk\/wp-json\/wp\/v2\/tribe_events_cat?post=99910"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}