Appsflyer, nj\u00eb kompani globale n\u00eb matjen dhe analiz\u00ebn e t\u00eb dh\u00ebnave, ka njoftuar nisjen globale t\u00eb integrimit t\u00eb saj me Privacy Sandbox n\u00eb Android. Zhvilluar n\u00eb partneritet me ekipin e Google, pulti i API-s\u00eb p\u00ebr Raportimin e Attribuimit t\u00eb Sandbox t\u00eb AppsFlyer \u00ebsht\u00eb nj\u00eb nga t\u00eb par\u00ebt e k\u00ebtij lloji q\u00eb doli n\u00eb treg, duke ofruar analitik\u00eb gjith\u00ebp\u00ebrfshir\u00ebse, n\u00eb p\u00ebrputhje me privat\u00ebsin\u00eb.\u00a0<\/p>\n\n\n\n
Lansimi i Privacy Sandbox n\u00eb Android, i cili ndjek modelin e Privacy Sandbox nga Chrome n\u00eb ueb, sjell API dhe zgjidhje p\u00ebr kompanit\u00eb e teknologjis\u00eb, reklamave dhe marketingut. Ideja \u00ebsht\u00eb t\u00eb ofrohen reklama t\u00eb personalizuara pa pasur nevoj\u00eb p\u00ebr ID t\u00eb p\u00ebrdoruesve ose pajisje. Me mjetin, tregtar\u00ebt mund t\u00eb matin instalimin e aplikacioneve n\u00eb platform\u00ebn AppsFlyer bazuar n\u00eb API-n\u00eb e Raporteve t\u00eb Attribution t\u00eb Privacy Sandbox n\u00eb Android dhe gradualisht, ata do t\u00eb jen\u00eb n\u00eb gjendje t\u00eb p\u00ebrdorin ekspertiz\u00ebn e AppsFlyer p\u00ebr t\u00eb rregulluar strategjit\u00eb e tyre t\u00eb marketingut n\u00eb Android n\u00eb m\u00ebnyr\u00eb efikase dhe p\u00ebr t\u00eb optimizuar shpenzimet e reklamave, duke mbajtur nj\u00eb matje t\u00eb sakt\u00eb, duke aktivizuar audienc\u00ebn dhe duke b\u00ebr\u00eb privat\u00ebsin\u00eb e p\u00ebrdoruesve t\u00eb komprometuar.<\/p>\n\n\n\n
\u201cN\u00eb peizazhin aktual t\u00eb p\u00ebrqendruar te privat\u00ebsia, ballafaqimi me Privacy Sandbox n\u00eb Android ose korniza t\u00eb tjera mund t\u00eb jet\u00eb nj\u00eb sfid\u00eb e madhe p\u00ebr tregtar\u00ebt\u201d, tha Roy Yanai, AVP e produkteve dhe matjeve n\u00eb AppsFlyer. \u201cQasja e Google p\u00ebr nd\u00ebrtimin e Privacy Sandbox ishte nj\u00eb leht\u00ebsim pasi ata k\u00ebrkuan reagime n\u00eb t\u00eb gjith\u00eb industrin\u00eb p\u00ebr t\u00eb krijuar nj\u00eb zgjidhje afatgjat\u00eb. AppsFlyer e merr seriozisht rolin e tij p\u00ebr lidhjen e ekosistemit dhe nd\u00ebrtimin e k\u00ebsaj infrastrukture me partner\u00ebt tan\u00eb \u00ebsht\u00eb nj\u00eb shembull i shk\u00eblqyer se si ne mund t\u00eb punojm\u00eb s\u00eb bashku p\u00ebr t\u00eb p\u00ebrmir\u00ebsuar p\u00ebrvoj\u00ebn e tregtar\u00ebve. Nisja n\u00eb fushata ofron zgjidhje t\u00eb lehta p\u00ebr t'u p\u00ebrdorur q\u00eb thjeshtojn\u00eb procesin dhe shkall\u00ebn e tyre n\u00eb q\u00ebllimet e tyre t\u00eb biznesit.\u201d<\/p>\n\n\n\n
Miratimi i Privacy Sandbox n\u00eb Android do t'i ndihmoj\u00eb tregtar\u00ebt t\u00eb adresojn\u00eb sfida t\u00eb tilla si humbja e sinjalit p\u00ebr shkak t\u00eb ndryshimeve n\u00eb disponueshm\u00ebrin\u00eb e GAID. Ai gjithashtu do t\u00eb zgjidh\u00eb problemet q\u00eb lidhen me aksesin e kufizuar t\u00eb t\u00eb dh\u00ebnave, t\u00eb cilat zakonisht k\u00ebrkojn\u00eb integrime manuale q\u00eb k\u00ebrkojn\u00eb koh\u00eb dhe komplekse, si dhe mosp\u00ebrputhje n\u00eb performanc\u00ebn e fushat\u00ebs metrikat p\u00ebr shkak t\u00eb fragmentimit t\u00eb t\u00eb dh\u00ebnave n\u00ebp\u00ebr rrjete t\u00eb shumta. Zgjidhjet e AppsFlyer ndihmojn\u00eb n\u00eb zgjidhjen e k\u00ebtyre sfidave, duke mund\u00ebsuar marketing t\u00eb shkall\u00ebzuar dhe efikas pa mosp\u00ebrputhje t\u00eb t\u00eb dh\u00ebnave, si dhe aft\u00ebsin\u00eb p\u00ebr t'u integruar me m\u00eb shum\u00eb se 10,000 partner\u00eb teknologjik\u00eb dhe mediatik\u00eb.<\/p>\n\n\n\n
\u201cNe jemi t\u00eb ngaz\u00ebllyer kur shohim AppsFlyer dhe Unity Ads t\u00eb zhvillojn\u00eb zgjidhje duke p\u00ebrdorur Privacy Sandbox n\u00eb Android dhe mezi presim t\u00eb vazhdojm\u00eb t\u00eb punojm\u00eb me ekipet e tyre dhe organizatat e tjera si pjes\u00eb e nj\u00eb bashk\u00ebpunimi n\u00eb t\u00eb gjith\u00eb ekosistemin\u201d, tha Jolyn Yao, Shefja e Produkteve t\u00eb Matjes s\u00eb Sandbox t\u00eb Privat\u00ebsis\u00eb, Google.<\/p>\n\n\n\n
Reklama dhe loj\u00ebra celulare<\/strong><\/p>\n\n\n\n Appsflyer ka bashk\u00ebpunuar me Unity Ads, nj\u00eb platform\u00eb kryesore p\u00ebr fitimin e parave dhe blerjen e p\u00ebrdoruesve t\u00eb loj\u00ebrave celulare, p\u00ebr t\u00eb krijuar nj\u00eb rrjedh\u00eb atribuimi t\u00eb qet\u00eb si p\u00ebr reklamuesit ashtu edhe p\u00ebr platformat e reklamave. Si partner n\u00eb hartimin e integrimit t\u00eb AppsFlyer me Sandbox, Unity Ads do t\u00eb jet\u00eb rrjeti i par\u00eb i reklamave q\u00eb do t\u00eb bashk\u00ebpunoj\u00eb me AppsFlyer p\u00ebr t\u00eb ndihmuar klient\u00ebt e tij t\u00eb kuptojn\u00eb matjen e reklamave bazuar n\u00eb rezultatet e atribuimit t\u00eb Sandbox.<\/p>\n\n\n\n \u201cnd\u00ebrsa ekosistemi i privat\u00ebsis\u00eb vazhdon t\u00eb evoluoj\u00eb me Privacy Sandbox, ne jemi t\u00eb lumtur t\u00eb bashk\u00ebpunojm\u00eb me Google dhe AppsFlyer p\u00ebr t\u00eb siguruar q\u00eb reklamuesit jan\u00eb t\u00eb p\u00ebrgatitur p\u00ebr ndryshimet p\u00ebrpara. Q\u00ebllimi yn\u00eb \u00ebsht\u00eb t\u00eb sigurojm\u00eb q\u00eb reklamuesit t\u00eb q\u00ebndrojn\u00eb p\u00ebrpara ndryshimeve dhe t\u00eb maksimizojn\u00eb performanc\u00ebn e blerjes s\u00eb p\u00ebrdoruesit duke p\u00ebrdorur Google Privacy Sandbox\u201d, tha Oren Hod, Drejtor i Lart\u00eb i Produkteve, P\u00ebrvoja e Reklamuesit, Uniteti.<\/p>","protected":false},"excerpt":{"rendered":" A AppsFlyer, empresa global em medi\u00e7\u00e3o e an\u00e1lise de dados, comunicou o lan\u00e7amento global da sua integra\u00e7\u00e3o com o Privacy Sandbox no Android. Desenvolvido em parceria com a equipe do Google, o painel\u00a0Sandbox Attribution Reporting API\u00a0da\u00a0AppsFlyer\u00a0\u00e9 um dos primeiros do tipo a chegar no mercado, oferecendo an\u00e1lises completas e conforme a privacidade de dados.\u00a0 O […]<\/p>\n","protected":false},"author":1,"featured_media":1498,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,40],"tags":[43,53,46],"class_list":{"0":"post-3708","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-noticias","8":"category-parcerias","9":"tag-e-commerce","10":"tag-noticias","11":"tag-parcerias"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/sq\/wp-json\/wp\/v2\/posts\/3708","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/sq\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/sq\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sq\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sq\/wp-json\/wp\/v2\/comments?post=3708"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/sq\/wp-json\/wp\/v2\/posts\/3708\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sq\/wp-json\/wp\/v2\/media\/1498"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/sq\/wp-json\/wp\/v2\/media?parent=3708"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sq\/wp-json\/wp\/v2\/categories?post=3708"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sq\/wp-json\/wp\/v2\/tags?post=3708"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}