{"id":89556,"date":"2025-12-26T08:32:21","date_gmt":"2025-12-26T11:32:21","guid":{"rendered":"https:\/\/www.ecommerceupdate.org\/?p=89556"},"modified":"2025-12-26T08:32:22","modified_gmt":"2025-12-26T11:32:22","slug":"mobile-se-consolida-como-principal-canal-do-e-commerce-brasileiro-enquanto-trafego-web-recua","status":"publish","type":"post","link":"https:\/\/www.ecommerceupdate.com.br\/sq\/mobile-se-consolida-como-principal-canal-do-e-commerce-brasileiro-enquanto-trafego-web-recua\/","title":{"rendered":"Mobile konsolidohet si kanali kryesor i tregtis\u00eb elektronike braziliane nd\u00ebrsa trafiku i internetit zvog\u00eblohet"},"content":{"rendered":"

Tregtia elektronike braziliane po kalon nj\u00eb ndryshim strukturor t\u00eb sh\u00ebnuar nga mbizot\u00ebrimi n\u00eb rritje i celular\u00ebve. Nd\u00ebrsa trafiku n\u00eb ueb ka regjistruar nj\u00eb r\u00ebnie prej 4.8%, aplikacionet e tregtis\u00eb elektronike kan\u00eb avancuar 10.6%, duke treguar se telefonat inteligjent\u00eb dhe tablet\u00ebt nuk jan\u00eb m\u00eb vet\u00ebm plot\u00ebsues p\u00ebr t'u b\u00ebr\u00eb kanali kryesor i aksesit n\u00eb dyqanet dixhitale. L\u00ebvizja tregon se kompanit\u00eb q\u00eb ende p\u00ebrqendrojn\u00eb strategjit\u00eb e tyre n\u00eb desktop rrezikojn\u00eb t\u00eb humbasin r\u00ebnd\u00ebsin\u00eb n\u00eb nj\u00eb treg gjithnj\u00eb e m\u00eb t\u00eb orientuar nga konsumi celular.<\/p>\n\n\n\n

Dhjet\u00eb operacionet m\u00eb t\u00eb m\u00ebdha t\u00eb tregtis\u00eb elektronike n\u00eb vend p\u00ebrb\u00ebjn\u00eb 57.5% t\u00eb audienc\u00ebs totale, t\u00eb udh\u00ebhequr nga Mercado Livre (15.3%), Shopee (11.6%), Amazon Brasil (10.4%) dhe Shein (4.4%). Ky konsolidim pasqyron strategji t\u00eb dallueshme: Mercado Livre ruan avantazhin konkurrues me nj\u00eb logjistik\u00eb t\u00eb fuqishme dhe portofol t\u00eb larmish\u00ebm, nd\u00ebrsa Shopee v\u00eb baste mbi \u00e7mimet agresive dhe fushatat e vazhdueshme promovuese. N\u00eb segmentin e aplikacioneve t\u00eb tregut, platforma celulare, Shopee 1, origjina 3 p\u00ebrqendron pajisjet celulare.<\/p>\n\n\n\n

Performanca sipas kategorive p\u00ebrforcon r\u00ebnd\u00ebsin\u00eb e aplikacioneve n\u00eb p\u00ebrvoj\u00ebn e blerjeve. Shitja me pakic\u00eb sportive kryesoi n\u00eb n\u00ebntor, me rritje prej 30.1% n\u00eb trafikun total, e drejtuar nga marka t\u00eb tilla si Nike, e cila regjistroi nj\u00eb nivel t\u00eb lart\u00eb prej 62.4% dhe ruajti pozicionin e tret\u00eb n\u00eb renditjen e sektorit, dhe Mizuno, e cila avancoi nj\u00eb vendosje. Roli i aplikacioneve \u00ebsht\u00eb i duksh\u00ebm: akseset n\u00ebp\u00ebrmjet aplikacionit u rrit\u00ebn 29,9%, me Netshoes q\u00eb p\u00ebrqendroi 40,5% trafik celular, ekuivalente me rreth 5,3 milion\u00eb aksese, q\u00eb tregon preferenc\u00ebn e pajisjeve celulare p\u00ebr sport.<\/p>\n\n\n\n

Sipas Rebeka Fischer<\/strong>, bashk\u00ebthemelues<\/strong> e Zyrtari Kryesor i Strategjis\u00eb (OSHC) <\/strong>da Divibank<\/u><\/strong><\/a>, konsumatori dixhital k\u00ebrkon p\u00ebrgjigje t\u00eb shpejta, personalizim dhe komoditet, por mbi t\u00eb gjitha d\u00ebshiron t\u00eb d\u00ebgjohet dhe respektohet, nj\u00eb pik\u00eb ku shum\u00eb kompani ende d\u00ebshtojn\u00eb. \u201cKthimi i t\u00eb dh\u00ebnave n\u00eb p\u00ebrvoja t\u00eb paharrueshme \u00ebsht\u00eb m\u00eb shum\u00eb se nj\u00eb \u00e7\u00ebshtje efikasiteti: \u00ebsht\u00eb nj\u00eb p\u00ebrkushtim ndaj r\u00ebnd\u00ebsis\u00eb, humanizmit dhe besimit. N\u00eb koh\u00eb inovacioni t\u00eb p\u00ebrshpejtuar, ndoshta d\u00ebgjimi mbetet teknologjia m\u00eb e fuqishme nga t\u00eb gjitha\u201d, thot\u00eb ai.<\/p>\n\n\n\n

Sektori i turizmit, ndon\u00ebse n\u00eb r\u00ebnie n\u00eb v\u00ebllimin total t\u00eb aksesit, p\u00ebrfiton edhe nga migrimi drejt aplikimeve, me rritje prej 7.2% n\u00eb periudh\u00eb. Airbnb kryeson n\u00eb k\u00ebt\u00eb shkurtim, me 15.1% pjes\u00ebmarrje n\u00eb trafikun celular, duke p\u00ebrforcuar rritjen e planifikimit t\u00eb udh\u00ebtimeve p\u00ebr fundin e vitit, nj\u00eb periudh\u00eb e nxitur tradicionalisht nga pushimet verore.<\/p>\n\n\n\n

T\u00eb dh\u00ebnat tregojn\u00eb se celulari nuk \u00ebsht\u00eb m\u00eb vet\u00ebm nj\u00eb kanal alternativ p\u00ebr t'u b\u00ebr\u00eb strategjik, duke form\u00ebsuar m\u00ebnyr\u00ebn se si konsumator\u00ebt nd\u00ebrveprojn\u00eb me tregjet dhe markat. Platformat q\u00eb nuk i p\u00ebrshtatin operacionet e tyre me pajisjet celulare priren t\u00eb humbasin pjes\u00ebn e tregut, nd\u00ebrsa kompanit\u00eb q\u00eb investojn\u00eb n\u00eb aplikacione, personalizim dhe p\u00ebrvoj\u00eb t\u00eb p\u00ebrdoruesit kan\u00eb potencial m\u00eb t\u00eb madh p\u00ebr t\u00eb konsoliduar lidershipin e tyre.<\/p>","protected":false},"excerpt":{"rendered":"

O com\u00e9rcio eletr\u00f4nico brasileiro atravessa uma mudan\u00e7a estrutural marcada pela crescente predomin\u00e2ncia do mobile. Enquanto o tr\u00e1fego via web registrou queda de 4,8%, os aplicativos de e-commerce avan\u00e7aram 10,6%, indicando […]<\/p>\n","protected":false},"author":1,"featured_media":10362,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,34],"tags":[43,53,79],"class_list":["post-89556","post","type-post","status-publish","format-standard","has-post-thumbnail","category-noticias","category-pesquisas","tag-e-commerce","tag-noticias","tag-pesquisas"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/sq\/wp-json\/wp\/v2\/posts\/89556","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/sq\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/sq\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sq\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sq\/wp-json\/wp\/v2\/comments?post=89556"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/sq\/wp-json\/wp\/v2\/posts\/89556\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sq\/wp-json\/wp\/v2\/media\/10362"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/sq\/wp-json\/wp\/v2\/media?parent=89556"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sq\/wp-json\/wp\/v2\/categories?post=89556"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sq\/wp-json\/wp\/v2\/tags?post=89556"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}