{"id":89857,"date":"2026-01-06T10:14:25","date_gmt":"2026-01-06T13:14:25","guid":{"rendered":"https:\/\/www.ecommerceupdate.org\/?p=89857"},"modified":"2026-01-06T10:14:26","modified_gmt":"2026-01-06T13:14:26","slug":"7-em-cada-10-brasileiros-se-informam-pelas-redes-sociais-mas-apenas-17-acreditam-no-que-consomem-mostra-pesquisa-da-pyxys","status":"publish","type":"post","link":"https:\/\/www.ecommerceupdate.com.br\/sq\/7-em-cada-10-brasileiros-se-informam-pelas-redes-sociais-mas-apenas-17-acreditam-no-que-consomem-mostra-pesquisa-da-pyxys\/","title":{"rendered":"7 N\u00eb 10 brazilian\u00eb jan\u00eb t\u00eb informuar nga rrjetet sociale, por vet\u00ebm 17% besojn\u00eb n\u00eb at\u00eb q\u00eb konsumojn\u00eb, sipas nj\u00eb sondazhi t\u00eb PYXYS"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Nj\u00eb sondazh i paprecedent\u00eb i kryer n\u00eb t\u00eb gjith\u00eb Brazilin nga&nbsp;<a href=\"https:\/\/pyxys.com.br\/\" target=\"_blank\" rel=\"noreferrer noopener\">PYXYS<\/a>, nj\u00eb nd\u00ebrmjet\u00ebs q\u00eb lidh informacionin, t\u00eb dh\u00ebnat dhe teknologjin\u00eb p\u00ebr t\u00eb forcuar ekosistemin mediatik p\u00ebr botuesit, n\u00eb partneritet me Opinion Box, thekson se&nbsp;<strong>m\u00eb shum\u00eb se 70% e brazilian\u00ebve informohen p\u00ebrmes rrjeteve sociale.<\/strong>&nbsp;Sondazhi tregon gjithashtu se konsumi i lajmeve n\u00eb Brazil \u00ebsht\u00eb intensiv, 9 nga 10 informohen \u00e7do dit\u00eb.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">P\u00ebr Andres Bruzzone, CEO i PYXYS, p\u00ebrdorimi i ashp\u00ebr i rrjeteve sociale reflekton sakt\u00ebsisht aksesin n\u00eb lajme m\u00eb shpesh sot. Megjithat\u00eb, pavar\u00ebsisht se drejton k\u00ebrkimin e lajmeve, studimi thekson vet\u00ebm k\u00ebt\u00eb&nbsp;<strong>17% e popullsis\u00eb u besojn\u00eb k\u00ebtyre platformave<\/strong>&nbsp;dhe zakoni i aksesit t\u00eb drejtp\u00ebrdrejt\u00eb n\u00eb faqet e internetit tradicionale mbetet i fort\u00eb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mediat tradicionale udh\u00ebheqin besimin.&nbsp;<strong>Pothuajse 90% e popullsis\u00eb beson n\u00eb at\u00eb q\u00eb konsumojn\u00eb n\u00eb portale, gazeta dhe stacione televizive dhe radio<\/strong>. \u201c<em>Ne e kuptojm\u00eb se kur portalit i besohet, lexuesi kthehet. \u00cbsht\u00eb e thjesht\u00eb si kjo. Nj\u00eb p\u00ebrmbajtje e b\u00ebr\u00eb mir\u00eb, e qart\u00eb dhe e sakt\u00eb e b\u00ebn personin t\u00eb d\u00ebshiroj\u00eb t\u00eb informohet p\u00ebrs\u00ebri, dhe kjo e mban audienc\u00ebn<\/em>\u201d, thot\u00eb Andres Bruzzone.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ndikimi i kanalit n\u00eb vendimin e blerjes<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Me nj\u00eb besueshm\u00ebri m\u00eb t\u00eb lart\u00eb, portalet e lajmeve kan\u00eb nj\u00eb ndikim t\u00eb drejtp\u00ebrdrejt\u00eb n\u00eb konsum:<strong>&nbsp;85,6% e brazilian\u00ebve thon\u00eb se tashm\u00eb jan\u00eb ndikuar<\/strong>&nbsp;p\u00ebr p\u00ebrmbajtjen editoriale kur vendosni se \u00e7far\u00eb t\u00eb blini. P\u00ebrve\u00e7 k\u00ebsaj,&nbsp;<strong>p\u00ebr 74% t\u00eb t\u00eb anketuarve, besimi n\u00eb portal \u00ebsht\u00eb nj\u00eb faktor i r\u00ebnd\u00ebsish\u00ebm<\/strong>&nbsp;p\u00ebrpara se t\u00eb klikoni n\u00eb nj\u00eb reklam\u00eb<strong>&nbsp;dhe 64% pretendojn\u00eb se ata nd\u00ebrveprojn\u00eb m\u00eb shpesh me nj\u00eb reklam\u00eb kur e konsiderojn\u00eb tem\u00ebn dhe reklam\u00ebn t\u00eb pajtueshme<\/strong>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">P\u00ebr Andresin, nj\u00eb mjedis i besuesh\u00ebm rrit rezultatet dhe reputacioni i portalit lidhet drejtp\u00ebrdrejt me mund\u00ebsin\u00eb e konvertimit n\u00eb shitje.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cDuke nd\u00ebrtuar p\u00ebrmbajtje n\u00eb partneritet me markat, duke kombinuar informacionin, t\u00eb dh\u00ebnat dhe kontekstin, ne krijojm\u00eb p\u00ebrvoja q\u00eb ndihmojn\u00eb efektivisht n\u00eb udh\u00ebtimin e blerjes. K\u00ebshtu audienca b\u00ebhet rezultat p\u00ebr portalet dhe partner\u00ebt.\u201d, thekson Bruzzone.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sondazhi zbulon gjithashtu nj\u00eb ndryshim brezash n\u00eb ndikimin e portaleve t\u00eb lajmeve n\u00eb blerjet online. Nd\u00ebrsa 32,58% t\u00eb t\u00eb rinjve t\u00eb mosh\u00ebs 16 deri n\u00eb 24 vje\u00e7 thon\u00eb se p\u00ebrmbajtja tashm\u00eb i ka shtyr\u00eb ata t\u00eb b\u00ebjn\u00eb nj\u00eb blerje, vet\u00ebm 16,67% e njer\u00ebzve t\u00eb mosh\u00ebs 50 vje\u00e7 e lart e kuptojn\u00eb se jan\u00eb ndikuar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Preferencat dhe formatet e konsumit t\u00eb lajmeve<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Edhe p\u00ebrball\u00eb preferenc\u00ebs p\u00ebr portalet e lajmeve,&nbsp;<strong>1 N\u00eb 5 njer\u00ebz thon\u00eb<\/strong>&nbsp;<strong>kush zakonisht nuk i lexon artikujt deri n\u00eb fund.<\/strong>&nbsp;Prandaj, m\u00eb shum\u00eb se 40% e brazilian\u00ebve treguan nj\u00eb preferenc\u00eb p\u00ebr tekste dhe abstrakte m\u00eb t\u00eb shkurtra.&nbsp;<em>\u201cp\u00ebrdoruesi d\u00ebshiron di\u00e7ka t\u00eb shkath\u00ebt dhe t\u00eb drejtp\u00ebrdrejt\u00eb. Prandaj \u00ebsht\u00eb e r\u00ebnd\u00ebsishme t\u00eb investoni n\u00eb formate t\u00eb ndryshme dhe t\u00eb dilni nga tradicionalja, duke ofruar p\u00ebrmbajtje edhe n\u00eb rrjetet sociale, duke krijuar buletinin tuaj dhe gjithashtu podkaste<\/em>\u201d<em>,&nbsp;<\/em>pikat kryesore Bruzzone.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">P\u00ebr Andresin, preferenca p\u00ebr audiovizuale n\u00eb internet \u00ebsht\u00eb gjithashtu e madhe dhe tashm\u00eb konkurron drejtp\u00ebrdrejt me TV tradicional. \u00c7do 10 persona, 4 nuk informohen m\u00eb nga televizioni dhe pothuajse 60% e popullsis\u00eb preferon podkaste ose video online.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rrjeti social m\u00eb i popullarizuar p\u00ebr t'u informuar \u00ebsht\u00eb Instagram, i p\u00ebrdorur nga m\u00eb shum\u00eb se 83% brazilian\u00eb. M\u00eb pas vjen YouTube, me 71%, duke p\u00ebrforcuar preferenc\u00ebn p\u00ebr mjediset vizuale. TikTok rritet me shpejt\u00ebsi dhe tashm\u00eb p\u00ebrdoret nga pothuajse gjysma e vendit si burim p\u00ebrdit\u00ebsimi ditor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bruzzone beson se skenari p\u00ebrforcon r\u00ebnd\u00ebsin\u00eb e investimit n\u00eb material cil\u00ebsor informacioni dhe shfryt\u00ebzimin strategjik t\u00eb fuqis\u00eb s\u00eb mediave sociale.&nbsp;<em>\u201cKur p\u00ebrmbajtja prodhohet mir\u00eb, kontekstualizohet dhe shp\u00ebrndahet n\u00eb kanalet e duhura, ajo informon, angazhon dhe forcon besueshm\u00ebrin\u00eb e portalit. K\u00ebshtu gazetat mund t\u00eb lidhin gazetarin\u00eb, t\u00eb dh\u00ebnat dhe teknologjin\u00eb p\u00ebr t\u00eb siguruar p\u00ebrfitim si me p\u00ebrmbajtjen ashtu edhe me partner\u00ebt, si dhe q\u00eb njer\u00ebzit t\u00eb ken\u00eb akses n\u00eb informacion t\u00eb besuesh\u00ebm\u201d<\/em>, p\u00ebrfundon CEO i PYXYS.<\/p>","protected":false},"excerpt":{"rendered":"<p>Uma pesquisa in\u00e9dita realizada em todo o Brasil pela&nbsp;PYXYS, mediatech que conecta informa\u00e7\u00e3o, dados e tecnologia para fortalecer o ecossistema de m\u00eddia para publishers, em parceria com a Opinion Box, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":85674,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,34],"tags":[43,53,79],"class_list":["post-89857","post","type-post","status-publish","format-standard","has-post-thumbnail","category-noticias","category-pesquisas","tag-e-commerce","tag-noticias","tag-pesquisas"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/sq\/wp-json\/wp\/v2\/posts\/89857","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/sq\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/sq\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sq\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sq\/wp-json\/wp\/v2\/comments?post=89857"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/sq\/wp-json\/wp\/v2\/posts\/89857\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sq\/wp-json\/wp\/v2\/media\/85674"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/sq\/wp-json\/wp\/v2\/media?parent=89857"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sq\/wp-json\/wp\/v2\/categories?post=89857"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sq\/wp-json\/wp\/v2\/tags?post=89857"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}