{"id":94656,"date":"2026-03-24T14:39:57","date_gmt":"2026-03-24T17:39:57","guid":{"rendered":"https:\/\/www.ecommerceupdate.com.br\/?p=94656"},"modified":"2026-03-24T15:16:03","modified_gmt":"2026-03-24T18:16:03","slug":"varejo-fisico-pode-competir-com-e-commerce-e-grandes-redes","status":"publish","type":"post","link":"https:\/\/www.ecommerceupdate.com.br\/sq\/varejo-fisico-pode-competir-com-e-commerce-e-grandes-redes\/","title":{"rendered":"Shitja fizike me pakic\u00eb mund t\u00eb konkurroj\u00eb me tregtin\u00eb elektronike dhe rrjetet e m\u00ebdha"},"content":{"rendered":"

N\u00eb nj\u00eb mjedis tregtar gjithnj\u00eb e m\u00eb shkat\u00ebrrues, dyqanet e rrug\u00ebve duhet t\u00eb gjejn\u00eb m\u00ebnyra efektive p\u00ebr t\u00eb konkurruar me zinxhir\u00ebt e m\u00ebdhenj dhe e-commerce<\/em> \u00cbsht\u00eb paradoksi i ri i sektorit, sepse personi q\u00eb kalon n\u00eb trotuar mund t\u00eb zgjedh\u00eb midis objektit fizik lokal, mark\u00ebs globale t\u00eb instaluar n\u00eb qendr\u00ebn tregtare m\u00eb t\u00eb af\u00ebrt apo platform\u00ebs dixhitale. Vendimi nuk varet m\u00eb nga gjeografia, por nga v\u00ebmendja, komoditeti dhe p\u00ebrvoja.<\/p>\n\n\n\n

Numrat ndihmojn\u00eb p\u00ebr t\u00eb kuptuar k\u00ebt\u00eb skenar, sipas SellersCommerce, nj\u00eb platform\u00eb amerikane e specializuar n\u00eb e-commerce<\/em>, 2.77 miliard\u00eb njer\u00ebz, ose 33% e tok\u00ebs, blejn\u00eb online. Tregu global i tregtis\u00eb elektronike vler\u00ebsohet n\u00eb 6.8 trilion US$ n\u00eb 2025, me nj\u00eb projeksion p\u00ebr t\u00eb arritur n\u00eb 7.95 trilion US$ deri n\u00eb vitin 2027. Dhe jo vet\u00ebm kaq, sepse vet\u00ebm shitjet p\u00ebrmes rrjeteve sociale u shkall\u00ebzuan n\u00eb 1.17 trilion US$ vitin e kaluar, sipas E-commerce Germany News (EGN), portal referimi mbi tregtin\u00eb elektronike.<\/p>\n\n\n\n

Konkurrenca \u00ebsht\u00eb vendore dhe nd\u00ebrkomb\u00ebtare. Publiku bler\u00ebs \u00ebsht\u00eb omnichannel<\/em>. Mjedisi urban \u00ebsht\u00eb b\u00ebr\u00eb sken\u00eb e nj\u00eb mosmarr\u00ebveshjeje t\u00eb ashp\u00ebr. Konsumatori nuk nd\u00ebrvepron vet\u00ebm me tregtin\u00eb lokale. Ai k\u00ebrkon n\u00eb celularin e tij gjat\u00eb ecjes. Ai krahason \u00e7mimet brenda vet\u00eb dyqanit. Zbuloni markat n\u00eb Instagram dhe finalizon blerjen n\u00eb trotuar. Shitja me pakic\u00eb nuk \u00ebsht\u00eb m\u00eb nj\u00eb territor i kufizuar me mure.<\/p>\n\n\n\n

N\u00eb k\u00ebt\u00eb kontekst, pyetja e pashmangshme \u00ebsht\u00eb: si t\u00eb sigurohet q\u00eb tregtia n\u00eb rrug\u00eb t\u00eb mbetet konkurruese? Politikat publike jan\u00eb thelb\u00ebsore q\u00eb e lejojn\u00eb at\u00eb t\u00eb konkurroj\u00eb kund\u00ebr gjigant\u00ebve global\u00eb. Kjo \u00ebsht\u00eb e r\u00ebnd\u00ebsishme, duke pasur parasysh se kjo shitje me pakic\u00eb \u00ebsht\u00eb nj\u00eb univers pjellor sip\u00ebrmarrjeje dhe kompanish t\u00eb vogla, q\u00eb gjenerojn\u00eb vende pune, t\u00eb ardhura dhe p\u00ebrfshirje sociale. N\u00eb nj\u00eb qytet si Sao Paulo, qendra m\u00eb e madhe ekonomike n\u00eb vend, me rreth dy milion\u00eb kompani aktive dhe nj\u00eb ekonomi q\u00eb p\u00ebrb\u00ebn nj\u00eb pjes\u00eb p\u00ebrkat\u00ebse t\u00eb PBB-s\u00eb komb\u00ebtare, dh\u00ebnia e r\u00ebnd\u00ebsis\u00eb dyqaneve t\u00eb trotuareve tona \u00ebsht\u00eb nj\u00eb vendim strategjik.<\/p>\n\n\n\n

N\u00eb k\u00ebt\u00eb kuptim, ka shenja pozitive. Politikat e fundit publike komunale kan\u00eb qen\u00eb miq\u00ebsore me biznesin. Nga viti 2021 deri n\u00eb vitin 2025, n\u00eb qytet u krijuan 869,004 kompani (numri nuk p\u00ebrfshin MEI), p\u00ebrve\u00e7 imigrimit prej 89,840 n\u00eb kryeqytetin e shtetit. Vet\u00ebm vitin e kaluar u hap\u00ebn 185,121 dhe 15,616 t\u00eb tjera u zhvendos\u00ebn n\u00eb qytet.<\/p>\n\n\n\n

Kjo l\u00ebvizje konsistente pasqyron reduktimin e barrierave burokratike, thjeshtimin e proceseve dhe nj\u00eb axhend\u00eb t\u00eb vazhdueshme legjislacioni dhe politikash publike q\u00eb synojn\u00eb t\u00ebrheqjen dhe zgjerimin e investimeve, t\u00eb nd\u00ebrtuara n\u00eb m\u00ebnyr\u00eb t\u00eb koordinuar nd\u00ebrmjet fushave t\u00eb ndryshme t\u00eb qeverisjes. Masa t\u00eb tilla si reduktimi i ISS p\u00ebr sektor\u00ebt strategjik\u00eb, t\u00eb parashikuar n\u00eb ligjet 17.719\/21 dhe 17.875\/22, modernizimi i prokurimit publik me Ligjin Federal 14.133\/2021 dhe rregullimi i Rendit Teknologjik, me Dekretin 64.062\/2025, kontribuojn\u00eb n\u00eb nj\u00eb mjedis m\u00eb konkurrues dhe m\u00eb t\u00eb parashikuesh\u00ebm.<\/p>\n\n\n\n

Ekziston gjithashtu nj\u00eb proces i vazhduesh\u00ebm strukturimi urban, duke iu referuar rivitalizimit t\u00eb qendr\u00ebs s\u00eb qytetit, nj\u00eb pol tradicional i tregtis\u00eb n\u00eb rrug\u00eb. Rifillimi i k\u00ebtij rajoni historik ndodh n\u00ebp\u00ebrmjet dy programeve t\u00eb nd\u00ebrlidhura, PIU (Plani i Nd\u00ebrhyrjes Urbane) dhe Requalifica Centro.<\/p>\n\n\n\n

E para \u00ebsht\u00eb funksionalizuar n\u00eb dy seksione kryesore: Sektori i Qendr\u00ebs Historike dhe Sektori i Qendr\u00ebs Metropolitane, i cili mbulon Bras, Belem, Pari, Bom Retiro dhe Santa Cecilia. Ai propozon tre akse t\u00eb qarta: trashjen, p\u00ebrzierjen e p\u00ebrdorimeve dhe p\u00ebrballjen me munges\u00ebn e banesave. Ai parashikon zgjerimin e furnizimit me banesa, rinovimin e pronave t\u00eb pashfryt\u00ebzuara, ruajtjen e trash\u00ebgimis\u00eb historiko-kulturore, nxitjen e p\u00ebrdorimeve t\u00eb p\u00ebrziera, duke p\u00ebrfshir\u00eb bashk\u00ebpunimin tregtar dhe publiko-privat n\u00eb rikualifikimin territorial.<\/p>\n\n\n\n

Qendra Requalifica synon p\u00ebrshtatjen e nd\u00ebrtesave ekzistuese me standardet aktuale t\u00eb siguris\u00eb, sh\u00ebndetit dhe aksesueshm\u00ebris\u00eb, duke zgjeruar ofert\u00ebn e zon\u00ebs s\u00eb p\u00ebrshtatshme p\u00ebr densifikim p\u00ebrmes rinovimit. P\u00ebr ta b\u00ebr\u00eb at\u00eb ekonomikisht t\u00eb q\u00ebndrueshme, u miratua nj\u00eb paket\u00eb gjith\u00ebp\u00ebrfshir\u00ebse stimujsh: p\u00ebrjashtime nga IPTU p\u00ebr periudha t\u00eb gjata dhe ITBI, ulje e norm\u00ebs s\u00eb ISS p\u00ebr sh\u00ebrbimet inxhinierike dhe arkitekturore t\u00eb lidhura me punimet, shlyerja e borxheve t\u00eb m\u00ebparshme t\u00eb pron\u00ebs, p\u00ebrjashtimet nga tarifat komunale dhe kthimi gradual n\u00eb tatimin e plot\u00eb pas periudh\u00ebs s\u00eb p\u00ebrfitimit. Ka edhe subvencione ekonomike p\u00ebr t\u00eb mbuluar nj\u00eb pjes\u00eb p\u00ebrkat\u00ebse t\u00eb shpenzimeve t\u00eb nd\u00ebrtimit.<\/p>\n\n\n\n

K\u00ebto nisma nuk jan\u00eb periferike p\u00ebr debatin mbi e-commerce<\/em>. n\u00eb fund t\u00eb fundit, mosmarr\u00ebveshja, m\u00eb shum\u00eb se dixhitale, \u00ebsht\u00eb edhe territoriale, sepse p\u00ebrparimi i tregtis\u00eb elektronike \u00ebsht\u00eb n\u00eb rritje dhe i pakthyesh\u00ebm. Ajo ka sjell\u00eb komoditet, akses t\u00eb zgjeruar dhe oferta t\u00eb demokratizuara. Megjithat\u00eb, pavar\u00ebsisht r\u00ebnd\u00ebsis\u00eb s\u00eb saj p\u00ebr konsumatorin, \u00ebsht\u00eb e nevojshme t\u00eb mbahet gjithnj\u00eb e m\u00eb e fort\u00eb dhe e begat\u00eb shitja me pakic\u00eb n\u00eb rrug\u00eb, n\u00eb t\u00eb cil\u00ebn ekziston nj\u00eb ekosistem i gjall\u00eb sip\u00ebrmarrjeje, vendesh pune dhe t\u00eb ardhurash.<\/p>\n\n\n\n

Paulistanos, si un\u00eb, e din\u00eb shum\u00eb mir\u00eb se p\u00ebr \u00e7far\u00eb po flas. Qyteti pulson n\u00eb dritare, n\u00eb trotuaret e ngarkuara dhe n\u00eb dyert e hapura. N\u00ebse konkurrenca tani \u00ebsht\u00eb globale, p\u00ebrgjigja duhet t\u00eb jet\u00eb lokale, inteligjente, e strukturuar dhe e guximshme.<\/p>\n\n\n\n

e Alessandra Andrade<\/strong>\u00a0ai \u00ebsht\u00eb president i Sao Paulo Business, nj\u00eb agjenci p\u00ebr nxitjen e investimeve dhe eksporteve t\u00eb bashkis\u00eb.<\/p>","protected":false},"excerpt":{"rendered":"

Num ambiente comercial cada vez mais disruptivo, as lojas de rua precisam encontrar meios eficazes de concorrer com as grandes redes e o e-commerce Internacional. \u00c9 o novo paradoxo do setor, pois a pessoa que passa na cal\u00e7ada pode escolher entre o estabelecimento f\u00edsico local, a marca global instalada no shopping mais pr\u00f3ximo ou uma plataforma digital. […]<\/p>\n","protected":false},"author":1,"featured_media":92996,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,36],"tags":[47,68,43],"class_list":{"0":"post-94656","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artigos","8":"category-dicas-artigos","9":"tag-artigos","10":"tag-dicas","11":"tag-e-commerce"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/sq\/wp-json\/wp\/v2\/posts\/94656","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/sq\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/sq\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sq\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sq\/wp-json\/wp\/v2\/comments?post=94656"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/sq\/wp-json\/wp\/v2\/posts\/94656\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sq\/wp-json\/wp\/v2\/media\/92996"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/sq\/wp-json\/wp\/v2\/media?parent=94656"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sq\/wp-json\/wp\/v2\/categories?post=94656"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sq\/wp-json\/wp\/v2\/tags?post=94656"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}