P\u00ebr vite me radh\u00eb, konsumi i mod\u00ebs u nxit nga d\u00ebshira, tendenca dhe stimuli. Por ky skenar ka ndryshuar. Konsumatori brazilian nuk ka pushuar s\u00eb interesuari p\u00ebr stilin, ai ka ardhur t\u00eb k\u00ebshilloj\u00eb n\u00eb m\u00ebnyr\u00eb m\u00eb strategjike. N\u00eb praktik\u00eb, kjo do t\u00eb thot\u00eb m\u00eb pak vrull dhe m\u00eb shum\u00eb vendim. M\u00eb pak tepric\u00eb dhe m\u00eb shum\u00eb synim.<\/p>\n\n\n\n
Ky ndryshim \u00ebsht\u00eb i duksh\u00ebm n\u00eb sjelljen e blerjeve n\u00eb internet dhe tenton t\u00eb thellohet pasi dixhitali konsolidon rolin e tij si mjedisi kryesor p\u00ebr zbulim, krahasim dhe vendim. Sipas nj\u00eb sondazhi nga Wake n\u00eb partneritet me Opinion Box, 74,4% e konsumator\u00ebve brazilian\u00eb blejn\u00eb shpesh n\u00eb internet dhe 61,6% p\u00ebrdorin m\u00eb shum\u00eb se nj\u00eb kanal p\u00ebrpara se t\u00eb p\u00ebrfundojn\u00eb nj\u00eb blerje, duke treguar nj\u00eb udh\u00ebtim m\u00eb t\u00eb matur, bazuar n\u00eb krahasim dhe v\u00ebrtetim.<\/p>\n\n\n\n
\u201co q\u00eb ne v\u00ebzhgojm\u00eb \u00ebsht\u00eb nj\u00eb ndryshim i qart\u00eb n\u00eb logjik\u00ebn e konsumit. Blerja nuk \u00ebsht\u00eb m\u00eb vet\u00ebm aspiruese dhe \u00ebsht\u00eb b\u00ebr\u00eb m\u00eb funksionale, e lidhur me p\u00ebrdorimin aktual dhe vler\u00ebn e perceptuar\u201d, thot\u00eb Daniel Soares, CCO i Dafitit.<\/p>\n\n\n\n
M\u00eb posht\u00eb jan\u00eb pes\u00eb shenja q\u00eb ndihmojn\u00eb p\u00ebr t\u00eb shpjeguar pse konsumi i mod\u00ebs po b\u00ebhet m\u00eb racional dhe pse kjo l\u00ebvizje duhet t\u00eb konsolidohet n\u00eb vitet e ardhshme:<\/p>\n\n\n\n
1. Logjika e impulsit po i l\u00eb vendin logjik\u00ebs s\u00eb vendimit<\/strong><\/p>\n\n\n\n Udh\u00ebtimi p\u00ebrfshin m\u00eb shum\u00eb krahasim, hulumtim dhe v\u00ebrtetim p\u00ebrpara zgjedhjes, gj\u00eb q\u00eb redukton blerjet e menj\u00ebhershme dhe rrit q\u00ebllimshm\u00ebrin\u00eb.<\/p>\n\n\n\n 2. Shkatht\u00ebsia \u00ebsht\u00eb b\u00ebr\u00eb m\u00eb e r\u00ebnd\u00ebsishme se trendi<\/strong><\/p>\n\n\n\n Pjes\u00ebt q\u00eb p\u00ebrshtaten me kontekste t\u00eb ndryshme fitojn\u00eb hap\u00ebsir\u00eb. Fokusi nuk \u00ebsht\u00eb m\u00eb \u201co q\u00eb \u00ebsht\u00eb n\u00eb m\u00ebnyr\u00ebn\u201d dhe b\u00ebhet \u201co q\u00eb funksionon m\u00eb shpesh\u201d.<\/p>\n\n\n\n 3. \u00c7mimi humbi r\u00ebnd\u00ebsin\u00eb, vlera e perceptuar fitoi<\/strong><\/p>\n\n\n\n \u00c7mimi m\u00eb i ul\u00ebt nuk mjafton m\u00eb p\u00ebr t\u00eb garantuar blerjen. Konsumatori vler\u00ebson cil\u00ebsin\u00eb, q\u00ebndrueshm\u00ebrin\u00eb dhe shpesht\u00ebsin\u00eb e p\u00ebrdorimit, duke k\u00ebrkuar ekuilib\u00ebr midis investimit dhe kthimit.<\/p>\n\n\n\n 4. Konsumi u b\u00eb m\u00eb i lir\u00eb dhe m\u00eb pak i mb\u00ebrthyer pas markave<\/strong><\/p>\n\n\n\n Kombinimi i artikujve premium dhe t\u00eb p\u00ebrballuesh\u00ebm pasqyron sjellje m\u00eb autonome. Konsumatori mbledh zgjedhjet e tij bazuar n\u00eb preferenc\u00eb dhe kontekst, jo m\u00eb n\u00eb standarde t\u00eb ngurta.<\/p>\n\n\n\n 5. Dixhitali nuk \u00ebsht\u00eb m\u00eb nj\u00eb kanal dhe \u00ebsht\u00eb kthyer n\u00eb nj\u00eb mjedis vendimi<\/strong><\/p>\n\n\n\n M\u00eb shum\u00eb se nj\u00eb pik\u00eb shitjeje, online \u00ebsht\u00eb konsoliduar si nj\u00eb hap\u00ebsir\u00eb qendrore e udh\u00ebtimit. Pik\u00ebrisht aty konsumatori zbulon, krahason, v\u00ebrteton dhe vendos, shpesh pa kaluar n\u00ebp\u00ebr kanale t\u00eb tjera.<\/p>\n\n\n\n P\u00ebr markat, sfida nuk \u00ebsht\u00eb m\u00eb vet\u00ebm t\u00ebrheqja e v\u00ebmendjes dhe \u00ebsht\u00eb ruajtja e r\u00ebnd\u00ebsis\u00eb gjat\u00eb gjith\u00eb udh\u00ebtimit.<\/p>\n\n\n\n \u201cMarr\u00ebdh\u00ebnia me konsumatorin \u00ebsht\u00eb m\u00eb k\u00ebrkuese. Nuk mjafton t\u00eb gjenerosh interes, \u00ebsht\u00eb e nevojshme t\u00eb leht\u00ebsosh vendimin, t\u00eb reduktosh f\u00ebrkimet dhe t\u00eb jap\u00ebsh nj\u00eb p\u00ebrvoj\u00eb q\u00eb ka kuptim nga fillimi n\u00eb fund\u201d, shton ekzekutivi i Dafitit.<\/p>","protected":false},"excerpt":{"rendered":" Durante anos, o consumo de moda foi impulsionado por desejo, tend\u00eancia e est\u00edmulo. Mas esse cen\u00e1rio vem mudando. O consumidor brasileiro n\u00e3o deixou de se interessar por estilo, ele passou aconsumir de forma mais estrat\u00e9gica. Na pr\u00e1tica, isso significa menos impulso e mais decis\u00e3o. Menos excesso e mais inten\u00e7\u00e3o. Essa mudan\u00e7a \u00e9 vis\u00edvel no comportamento […]<\/p>\n","protected":false},"author":1,"featured_media":87836,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,106],"tags":[43,53,48],"class_list":{"0":"post-94821","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-noticias","8":"category-tendencia","9":"tag-e-commerce","10":"tag-noticias","11":"tag-tendencias"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/sq\/wp-json\/wp\/v2\/posts\/94821","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/sq\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/sq\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sq\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sq\/wp-json\/wp\/v2\/comments?post=94821"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/sq\/wp-json\/wp\/v2\/posts\/94821\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sq\/wp-json\/wp\/v2\/media\/87836"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/sq\/wp-json\/wp\/v2\/media?parent=94821"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sq\/wp-json\/wp\/v2\/categories?post=94821"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sq\/wp-json\/wp\/v2\/tags?post=94821"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}