Pa kufi<\/a>, Platforma Retail Media e Carrefour Group, e cila tregon se si \u00ebsht\u00eb konsoliduar kjo l\u00ebvizje n\u00eb vitin 2025 dhe \u00e7far\u00eb sinjalizon p\u00ebr k\u00ebt\u00eb vit. T\u00eb dh\u00ebnat tregojn\u00eb se udh\u00ebtimi i blerjes nuk ishte m\u00eb i p\u00ebrqendruar n\u00eb jav\u00ebn e fundit, di\u00e7ka e zakonshme deri von\u00eb. N\u00eb vitin 2025, pothuajse 41% e shitjeve t\u00eb kategorive t\u00eb dhurueshme ishin kryer tashm\u00eb deri n\u00eb tre jav\u00eb para ngjarjes, pes\u00eb pik\u00eb p\u00ebrqindje mbi 2024. Duke marr\u00eb parasysh shitjen me pakic\u00eb n\u00eb t\u00ebr\u00ebsi, ky indeks arriti n\u00eb 43.9%, kundrejt 35.9% n\u00eb vitin e kaluar, n\u00eb praktik\u00eb planifikimi p\u00ebr blerjen e 3-t\u00eb, java e shitjeve t\u00eb MTP-s\u00eb, java e M3, shitjet e jav\u00ebs n\u00eb M3, shitjet e jav\u00ebs n\u00eb jav\u00eb n\u00eb jav\u00ebn e M3, M3, shitjet e shitjeve t\u00eb jav\u00ebs n\u00eb jav\u00eb n\u00eb jav\u00ebn e jav\u00ebs s\u00eb jav\u00ebs s\u00eb jav\u00ebs s\u00eb jav\u00ebs s\u00eb Mt. t\u00eb jav\u00ebs s\u00eb M3, M3, shitjet e shitjeve t\u00eb jav\u00ebs n\u00eb jav\u00eb n\u00eb jav\u00ebn e jav\u00ebs s\u00eb jav\u00ebs s\u00eb jav\u00ebs s\u00eb jav\u00ebs s\u00eb Mt. t\u00eb jav\u00ebs s\u00eb M3, M3, shitjet e shitjeve t\u00eb jav\u00ebs n\u00eb jav\u00eb n\u00eb jav\u00ebn e jav\u00ebs s\u00eb jav\u00ebs s\u00eb jav\u00ebs s\u00eb jav\u00ebs s\u00eb Mt. t\u00eb jav\u00ebs s\u00eb M3. <\/p>\n\n\n\nEdhe me r\u00ebnien e numrit t\u00eb porosive gjat\u00eb periudh\u00ebs, bileta mesatare \u00ebsht\u00eb rritur vazhdimisht, duke arritur nj\u00eb rritje deri n\u00eb 40% t\u00eb premten p\u00ebrpara dat\u00ebs n\u00eb dyqanet Carrefour dhe 25% n\u00eb Sam's Club, p\u00ebr shembull. K\u00ebtu, sjellja sugjeron nj\u00eb udh\u00ebtim m\u00eb efikas: m\u00eb pak udh\u00ebtime n\u00eb dyqan, por me blerje m\u00eb t\u00eb fuqishme, ve\u00e7an\u00ebrisht n\u00eb mesin e atyre q\u00eb nisen p\u00ebr or\u00ebn e fundit dhe zgjedhin artikuj me vler\u00eb m\u00eb t\u00eb lart\u00eb.<\/p>\n\n\n\n
\u201co q\u00eb zbulojn\u00eb k\u00ebto t\u00eb dh\u00ebna \u00ebsht\u00eb nj\u00eb ndryshim strukturor n\u00eb udh\u00ebtimin e blerjes s\u00eb brazilianit. Konsumatori po arrin pik\u00ebn e shitjes me vendimin m\u00eb t\u00eb pjekur, pasi tashm\u00eb ka hulumtuar, krahasuar dhe zgjedhur. Kjo e vendos Median me Pakic\u00eb n\u00eb nj\u00eb rol qendror dhe p\u00ebrforcon m\u00ebnyr\u00ebn se si duhet t\u00eb jet\u00eb e pranishme edhe n\u00eb momentet para vendimit, kur preferenca e mark\u00ebs \u00ebsht\u00eb ende duke u formuar, dhe jo vet\u00ebm n\u00eb korridoret e saj\u201d, mendon Fatima Leal, Drejtore e Agjencive dhe Partneriteteve n\u00eb Unlimitail.<\/p>\n\n\n\n
Zgjedhja e dhuratave gjithashtu evoluoi dhe kategorit\u00eb e lidhura me p\u00ebrvoj\u00ebn dhe fest\u00ebn fituan hap\u00ebsir\u00eb, si pijet alkoolike, ver\u00ebrat, ver\u00ebrat e gazuara dhe \u00e7okollatat premium. Distilatet, p\u00ebr shembull, u rrit\u00ebn me 47.2%. Tashm\u00eb n\u00eb segmentin e \u00e7okollat\u00ebs, ne pat\u00ebm nj\u00eb z\u00ebvend\u00ebsim t\u00eb kutis\u00eb tradicionale t\u00eb \u00ebmb\u00eblsirave p\u00ebr opsione m\u00eb t\u00eb sofistikuara dhe me t\u00ebrheqje m\u00eb t\u00eb madhe emocionale.<\/p>\n\n\n\n
L\u00ebvizja e premiumizimit shfaqet edhe n\u00eb kategori t\u00eb papritura, si Barbecue, tradicionalisht e lidhur me fundjav\u00ebn dhe q\u00eb fiton nj\u00eb rol t\u00eb ri n\u00eb k\u00ebt\u00eb dat\u00eb. Mishi i vi\u00e7it u rrit 12.3% dhe salsi\u00e7et 54.1%, me markat premium q\u00eb udh\u00ebheqin k\u00ebt\u00eb p\u00ebrparim. K\u00ebto t\u00eb dh\u00ebna dialogojn\u00eb me rirenditjen kulturore t\u00eb momentit, i cili shihet si nj\u00eb rast i ve\u00e7ant\u00eb feste.<\/p>\n\n\n\n
Nd\u00ebr mallrat e q\u00ebndrueshme, rritja lidhet drejtp\u00ebrdrejt me planifikimin: telefonat celular\u00eb avancuan 32.9%, duke u konsoliduar si elektro me rritjen m\u00eb t\u00eb shpejt\u00eb, nd\u00ebrsa ftohja avancoi 8.7%. K\u00ebto jan\u00eb blerje q\u00eb k\u00ebrkojn\u00eb konsiderat\u00eb m\u00eb t\u00eb madhe dhe p\u00ebrforcojn\u00eb sjelljen e parashikuar t\u00eb konsumatorit.<\/p>\n\n\n\n
\u201cnj\u00eb premium q\u00eb shohim n\u00eb k\u00ebt\u00eb studim nuk \u00ebsht\u00eb nj\u00eb fenomen i izoluar i datave p\u00ebrkujtimore dhe, n\u00eb fakt, pasqyron nj\u00eb rikonfigurim t\u00eb vler\u00ebs s\u00eb perceptuar nga bler\u00ebsi brazilian. Kur konsumatori zgjedh nj\u00eb uiski premium ose nj\u00eb \u00e7okollat\u00eb t\u00eb importuar si dhurat\u00eb, kjo sinjalizon nj\u00eb gatishm\u00ebri p\u00ebr t\u00eb shpenzuar m\u00eb shum\u00eb, pasi marka jep vler\u00eb gjat\u00eb gjith\u00eb udh\u00ebtimit. P\u00ebr shitjet me pakic\u00eb dhe markat, kjo paraqet nj\u00eb mund\u00ebsi t\u00eb r\u00ebnd\u00ebsishme, por \u00ebsht\u00eb e nevojshme t\u00eb dihet se si t\u00eb p\u00ebrdoren t\u00eb dh\u00ebnat p\u00ebr t\u00eb identifikuar k\u00ebt\u00eb konsumator n\u00eb koh\u00ebn e duhur dhe p\u00ebr t\u00eb ndikuar n\u00eb t\u00eb me mesazhin q\u00eb do t\u00eb kap\u00eb nj\u00eb k\u00ebrkes\u00eb q\u00eb tashm\u00eb ekziston\u201d, pasqyron Fatima.<\/p>\n\n\n\n
Prandaj, m\u00eb shum\u00eb se nj\u00eb dat\u00eb promocionale, Dita e N\u00ebn\u00ebs konsolidohet si nj\u00eb moment konsumi m\u00eb strategjik dhe i q\u00ebllimsh\u00ebm. Bler\u00ebsi i vitit 2025 duhet t\u00eb p\u00ebrs\u00ebris\u00eb sjelljen k\u00ebt\u00eb vit: blini m\u00eb par\u00eb, zgjidhni m\u00eb mir\u00eb dhe shpenzoni m\u00eb shum\u00eb. Ky skenar k\u00ebrkon q\u00eb markat t\u00eb jen\u00eb t\u00eb pranishme paraprakisht, t\u00eb integrojn\u00eb kanale dhe t\u00eb jen\u00eb n\u00eb gjendje t\u00eb ndikojn\u00eb te konsumatori n\u00eb koh\u00ebn e duhur t\u00eb udh\u00ebtimit.<\/p>","protected":false},"excerpt":{"rendered":"
Com expectativa de movimentar R$ 37,91 bilh\u00f5es e levar 127 milh\u00f5es de consumidores \u00e0s compras, o Dia das M\u00e3es se consolida como a segunda data mais importante para o varejo […]<\/p>\n","protected":false},"author":1,"featured_media":10810,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,106],"tags":[43,53,48],"class_list":["post-95770","post","type-post","status-publish","format-standard","has-post-thumbnail","category-noticias","category-tendencia","tag-e-commerce","tag-noticias","tag-tendencias"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/sq\/wp-json\/wp\/v2\/posts\/95770","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/sq\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/sq\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sq\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sq\/wp-json\/wp\/v2\/comments?post=95770"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/sq\/wp-json\/wp\/v2\/posts\/95770\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sq\/wp-json\/wp\/v2\/media\/10810"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/sq\/wp-json\/wp\/v2\/media?parent=95770"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sq\/wp-json\/wp\/v2\/categories?post=95770"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sq\/wp-json\/wp\/v2\/tags?post=95770"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}