{"id":95994,"date":"2026-05-12T13:43:41","date_gmt":"2026-05-12T16:43:41","guid":{"rendered":"https:\/\/www.ecommerceupdate.com.br\/?p=95994"},"modified":"2026-05-12T13:43:48","modified_gmt":"2026-05-12T16:43:48","slug":"estudo-revela-que-76-dos-anunciantes-registram-ganhos-de-performance-com-ia-agentica","status":"publish","type":"post","link":"https:\/\/www.ecommerceupdate.com.br\/sq\/estudo-revela-que-76-dos-anunciantes-registram-ganhos-de-performance-com-ia-agentica\/","title":{"rendered":"Studimi zbulon se 76% e reklamuesve raportojn\u00eb p\u00ebrfitime t\u00eb performanc\u00ebs me AI agjenturore"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Taboola, nj\u00eb lider global n\u00eb ofrimin e performanc\u00ebs n\u00eb shkall\u00eb p\u00ebr reklamuesit, ka publikuar rezultatet e a\u00a0<a href=\"https:\/\/click.knewin360.com\/Click\/click\/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJjYW1wYWlnbklkIjoiNzI2MGQ0ZmQtOWM0Yy00OWEyLTNiNWUtMDhkZWE2YTJjZDliIiwicGVyc29uSWQiOiI4NGMwYzBlOS1mZDVlLTQ0NWMtYTc4Zi1lNTMzNDljYWU5NzEiLCJlbWFpbCI6Imd1aWxoZXJtZUBlY29tbWVyY2V1cGRhdGUuY29tLmJyIiwidXJsIjoiaHR0cHM6Ly9yZWFsaXplLmNvbS9wZXJmb3JtYW5jZS1hZ2VudGljLWFpLXJlcG9ydC8iLCJpc1NlZ21lbnRhdGlvbiI6IlRydWUiLCJuYmYiOjE3Nzg1OTQ2OTQsImV4cCI6MTc4MTE4NjY5NCwiaWF0IjoxNzc4NTk0Njk0fQ.cfRzy2FFN6nm4voo7HvQan4sn7QafSmXzYQwLD29bjg\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>studim i ri<\/strong><\/a>\u00a0me titull\u00a0<em>\u201d Avantazhi agjent n\u00eb marketingun e performanc\u00ebs: sigurimi i rritjes n\u00eb rritje p\u00ebrtej k\u00ebrkimit dhe social\u201d<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nd\u00ebrsa Inteligjenca Artificiale tashm\u00eb ka optimizuar performanc\u00ebn n\u00ebp\u00ebr kanalet e k\u00ebrkimit dhe mediat sociale, tregtar\u00ebt po pyesin gjithnj\u00eb e m\u00eb shum\u00eb se si t\u00eb arrijn\u00eb rritje n\u00eb rritje jasht\u00eb k\u00ebtyre mediumeve. Bazuar n\u00eb opinionin e m\u00eb shum\u00eb se 200 drejtuesve t\u00eb lart\u00eb t\u00eb marketingut nga reklamuesit kryesor\u00eb dhe agjencit\u00eb globale, studimi eksploron sakt\u00ebsisht se si markat po trajtojn\u00eb performanc\u00ebn n\u00eb nj\u00eb peizazh gjithnj\u00eb e m\u00eb t\u00eb drejtuar nga t\u00eb dh\u00ebnat dhe t\u00eb drejtuar nga automatizimi, duke demonstruar se reklamuesit po p\u00ebrqafojn\u00eb zgjidhjet e AI me nj\u00eb rit\u00ebm t\u00eb p\u00ebrshpejtuar dhe po k\u00ebrkojn\u00eb t'i zbatojn\u00eb k\u00ebto aft\u00ebsi jasht\u00eb ekosistemeve t\u00eb mbyllura.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201cP\u00ebr vite me radh\u00eb, reklamimi i performanc\u00ebs ka qen\u00eb i fokusuar n\u00eb k\u00ebrkimin dhe mediat sociale, por strateg\u00ebt e markave e din\u00eb se rritja reale nuk vjen nga t\u00eb b\u00ebrit m\u00eb shum\u00eb t\u00eb nj\u00ebjt\u00ebn gj\u00eb\u201d<\/em>, adam Singolda, CEO dhe themelues i Taboola.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pikat kryesore t\u00eb k\u00ebrkimit:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ai agjentik po drejton fitoret, por p\u00ebrfitimet jan\u00eb t\u00eb kufizuara n\u00eb\u00a0<em>kopshte me mure*.<\/em>\u00a076% e reklamuesve tashm\u00eb raportojn\u00eb nj\u00eb p\u00ebrmir\u00ebsim t\u00eb ndjesh\u00ebm n\u00eb performanc\u00ebn me zgjidhjet e AI, por suksesi \u00ebsht\u00eb i p\u00ebrqendruar n\u00eb platformat e k\u00ebrkimit dhe mediave sociale.<\/li>\n\n\n\n<li>80% thon\u00eb se do t\u00eb rrisin menj\u00ebher\u00eb investimet e tyre n\u00eb reklamat e Open Web n\u00ebse do t\u00eb ekzistonin zgjidhje t\u00eb krahasueshme agjent\u00ebsh, me 86% t\u00eb gatsh\u00ebm t\u00eb ndaj\u00eb deri n\u00eb 25% t\u00eb buxhetit t\u00eb performanc\u00ebs s\u00eb tyre n\u00eb k\u00ebt\u00eb tranzicion.<\/li>\n\n\n\n<li>Pengesa kryesore \u00ebsht\u00eb integrimi n\u00eb flukset aktuale t\u00eb pun\u00ebs. Nd\u00ebrsa vet\u00ebm 9% e reklamuesve me shpenzime nd\u00ebrmjet US$ 300 mij\u00eb dhe US$ 499 mij\u00eb\/muaj citojn\u00eb integrimin si penges\u00eb, kjo shif\u00ebr shkon n\u00eb nj\u00eb 74% mbres\u00ebl\u00ebn\u00ebse n\u00eb kompanit\u00eb q\u00eb investojn\u00eb midis US$ 1 milion dhe US$ 4.9 milion mujore.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201cKy studim e b\u00ebn t\u00eb qart\u00eb se reklamuesit duan t\u00eb nj\u00ebjtat sisteme t\u00eb AI gjithmon\u00eb aktive q\u00eb i kan\u00eb transformuar k\u00ebto kanale t\u00eb aplikuara tani n\u00eb Open Web - sisteme q\u00eb m\u00ebsojn\u00eb vazhdimisht, marrin vendime n\u00eb koh\u00eb reale dhe gjenerojn\u00eb rezultate t\u00eb matshme\u201d<\/em>, plot\u00ebson Singold\u00ebn.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Taboola njoftoi s\u00eb fundmi Realize+, nj\u00eb zgjidhje agjenturore q\u00eb p\u00ebrdor t\u00eb dh\u00ebna t\u00eb pronarit dhe AI p\u00ebr t\u00eb shkall\u00ebzuar performanc\u00ebn p\u00ebrmes nj\u00eb motori vendimi (i cili rialokon investimet n\u00eb koh\u00eb reale) dhe nj\u00eb gjeneratori t\u00eb elementeve (i cili automatizon krijuesit dhe sh\u00ebnjestrimin). Kompania tani zgjeron faz\u00ebn beta t\u00eb Realize+ p\u00ebr t\u00eb ndihmuar reklamuesit t\u00eb nxisin rezultatet n\u00eb shkall\u00eb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Studim i plot\u00eb<\/strong>:&nbsp;<a href=\"https:\/\/click.knewin360.com\/Click\/click\/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJjYW1wYWlnbklkIjoiNzI2MGQ0ZmQtOWM0Yy00OWEyLTNiNWUtMDhkZWE2YTJjZDliIiwicGVyc29uSWQiOiI4NGMwYzBlOS1mZDVlLTQ0NWMtYTc4Zi1lNTMzNDljYWU5NzEiLCJlbWFpbCI6Imd1aWxoZXJtZUBlY29tbWVyY2V1cGRhdGUuY29tLmJyIiwidXJsIjoiaHR0cHM6Ly9yZWFsaXplLmNvbS9wZXJmb3JtYW5jZS1hZ2VudGljLWFpLXJlcG9ydC8iLCJpc1NlZ21lbnRhdGlvbiI6IlRydWUiLCJuYmYiOjE3Nzg1OTQ2OTQsImV4cCI6MTc4MTE4NjY5NCwiaWF0IjoxNzc4NTk0Njk0fQ.cfRzy2FFN6nm4voo7HvQan4sn7QafSmXzYQwLD29bjg\" rel=\"noreferrer noopener\" target=\"_blank\">real.com\/performance-agentic-ai-raport\/<\/a>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>*Walled Gardens jan\u00eb platforma dixhitale q\u00eb mbajn\u00eb kontroll t\u00eb plot\u00eb mbi p\u00ebrmbajtjen dhe t\u00eb dh\u00ebnat duke kufizuar integrimin me sistemet e jashtme.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>A Taboola, l\u00edder global em oferecer performance em escala para anunciantes, divulgou os resultados de um\u00a0novo estudo\u00a0intitulado\u00a0\u201dA Vantagem Ag\u00eantica no Marketing de Performance: garantindo crescimento incremental al\u00e9m de Search e [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84087,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,34],"tags":[43,53,79],"class_list":["post-95994","post","type-post","status-publish","format-standard","has-post-thumbnail","category-noticias","category-pesquisas","tag-e-commerce","tag-noticias","tag-pesquisas"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/sq\/wp-json\/wp\/v2\/posts\/95994","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/sq\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/sq\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sq\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sq\/wp-json\/wp\/v2\/comments?post=95994"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/sq\/wp-json\/wp\/v2\/posts\/95994\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sq\/wp-json\/wp\/v2\/media\/84087"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/sq\/wp-json\/wp\/v2\/media?parent=95994"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sq\/wp-json\/wp\/v2\/categories?post=95994"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sq\/wp-json\/wp\/v2\/tags?post=95994"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}