{"id":96663,"date":"2026-05-21T14:05:21","date_gmt":"2026-05-21T17:05:21","guid":{"rendered":"https:\/\/www.ecommerceupdate.com.br\/?p=96663"},"modified":"2026-05-21T14:05:27","modified_gmt":"2026-05-21T17:05:27","slug":"e-commerce-lidera-o-crescimento-do-varejo-durante-o-dia-das-maes-2026","status":"publish","type":"post","link":"https:\/\/www.ecommerceupdate.com.br\/sq\/e-commerce-lidera-o-crescimento-do-varejo-durante-o-dia-das-maes-2026\/","title":{"rendered":"E-commerce udh\u00ebheq rritjen e shitjes me pakic\u00eb gjat\u00eb Dit\u00ebs s\u00eb N\u00ebn\u00ebs 2026"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Pas nj\u00eb jave t\u00eb Dit\u00ebs s\u00eb N\u00ebn\u00ebs, shifrat tregojn\u00eb tashm\u00eb fuqin\u00eb e k\u00ebsaj periudhe p\u00ebr tregtin\u00eb elektronike. Sipas Indeksit Cielo t\u00eb Shitjes me Pakic\u00eb t\u00eb Zgjeruar (ICVA), midis 4 dhe 10 majit, shitjet n\u00eb internet kishin nj\u00eb nivel t\u00eb lart\u00eb prej 11.2%, m\u00eb shum\u00eb se tre her\u00eb mbi rritjen e totalit t\u00eb shitjes me pakic\u00eb, e cila ishte 3.6%. Sipas subjektit, rezultati sh\u00ebnon vitin e tret\u00eb radhazi t\u00eb zgjerimit t\u00eb transaksioneve t\u00eb sektorit gjat\u00eb periudh\u00ebs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sipas projeksionit t\u00eb Shoqat\u00ebs Braziliane t\u00eb Inteligjenc\u00ebs Artificiale dhe Tregtis\u00eb Elektronike (Abiacom), data e \u00e7oi R$ 11.06 miliard\u00eb n\u00eb tregtin\u00eb elektronike, me rritje 10.82% krahasuar me vitin e kaluar. Tashm\u00eb numri i porosive arriti n\u00eb 18 milion\u00eb, nj\u00eb rritje prej 10%, duke ruajtur trendin e rritjes t\u00eb v\u00ebrejtur n\u00eb gjasht\u00eb vitet e fundit. N\u00eb vitin 2025, sipas Indeksit Cielo do Varejo Ampliado (ICVA), shitjet p\u00ebrmes internetit u rrit\u00ebn me 11.8% n\u00eb raport me 2024.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201co tregtia elektronike braziliane ka zgjeruar gjithnj\u00eb e m\u00eb shum\u00eb pranin\u00eb e saj, ve\u00e7an\u00ebrisht n\u00eb datat e m\u00ebdha t\u00eb shitjes me pakic\u00eb. Prandaj, \u00ebsht\u00eb e r\u00ebnd\u00ebsishme q\u00eb shit\u00ebsit me pakic\u00eb t\u00eb veprojn\u00eb me strategji n\u00eb t\u00eb gjitha fazat e udh\u00ebtimit t\u00eb blerjes q\u00eb, p\u00ebrve\u00e7 t\u00ebrheqjes s\u00eb klient\u00ebve t\u00eb rinj, ndihmojn\u00eb n\u00eb rritjen e mbajtjes. Nj\u00eb shembull efektiv jan\u00eb programet e p\u00ebrfitimeve, t\u00eb cilat kan\u00eb fituar gjithnj\u00eb e m\u00eb shum\u00eb aderimin e konsumator\u00ebve dhe kan\u00eb v\u00ebn\u00eb markat n\u00eb avantazh konkurrues\u201d, thot\u00eb Eduardo Esparza, Z\u00ebvend\u00ebs Drejtor i P\u00ebrgjithsh\u00ebm i Tenerity Iberia dhe LATAM, nj\u00eb kompani e specializuar n\u00eb angazhim q\u00eb rrit vler\u00ebn e marr\u00ebdh\u00ebniet midis kompanive dhe klient\u00ebve t\u00eb tyre.<br>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Preferenca p\u00ebr programet e p\u00ebrfitimit<\/strong><br>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Raporti E-Consumer 2026, nga Opinion Box, thekson se bler\u00ebsi brazilian k\u00ebrkon avantazhe n\u00eb momentin e blerjes. Programet e p\u00ebrfitimeve dhe ofertat ekskluzive jan\u00eb nd\u00ebr prioritetet kryesore, pasi ato mund t\u00eb ofrojn\u00eb kthim t\u00eb drejtp\u00ebrdrejt\u00eb gjat\u00eb gjith\u00eb udh\u00ebtimit t\u00eb konsumatorit, duke p\u00ebrfshir\u00eb edhe pas blerjes. Studimi tregon gjithashtu se besimi dhe qart\u00ebsia e mark\u00ebs n\u00eb lidhje me avantazhet peshojn\u00eb po aq sa \u00e7mimi n\u00eb vendimin p\u00ebrfundimtar. Ky skenar k\u00ebrkon q\u00eb shit\u00ebsi me pakic\u00eb t\u00eb p\u00ebrdor\u00eb pikat strategjike t\u00eb kontaktit p\u00ebr t\u00eb p\u00ebrmbushur k\u00ebt\u00eb k\u00ebrkes\u00eb dhe p\u00ebr t'i dh\u00ebn\u00eb vler\u00eb t\u00eb menj\u00ebhershme konsumatorit.<br>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201co Retail Media \u00ebsht\u00eb b\u00ebr\u00eb nj\u00eb zgjidhje strategjike ky\u00e7e p\u00ebr t\u00eb ruajtur nivelet e p\u00ebrfitimit t\u00eb biznesit duke kompensuar marzhet e reduktuara nga aktiviteti i lart\u00eb promovues tipik i k\u00ebtyre datave. P\u00ebrve\u00e7 k\u00ebsaj, bastet n\u00eb formate t\u00eb tilla si programet e p\u00ebrfitimeve, t\u00eb cilat gjenerojn\u00eb t\u00eb ardhura shtes\u00eb, nuk nd\u00ebrhyjn\u00eb n\u00eb procesi i blerjes dhe shtimi i vler\u00ebs reale p\u00ebrdoruesit, p\u00ebrmir\u00ebson ndjesh\u00ebm p\u00ebrvoj\u00ebn e klientit\u201d, p\u00ebrfundon Eduardo.<\/p>","protected":false},"excerpt":{"rendered":"<p>Ap\u00f3s uma semana do Dia das M\u00e3es, os n\u00fameros j\u00e1 mostram a for\u00e7a deste per\u00edodo para o e-commerce. Segundo o \u00cdndice Cielo do Varejo Ampliado (ICVA), entre 4 e 10 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9230,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42,31,34],"tags":[92,43,53,79],"class_list":["post-96663","post","type-post","status-publish","format-standard","has-post-thumbnail","category-balancos","category-noticias","category-pesquisas","tag-balancos","tag-e-commerce","tag-noticias","tag-pesquisas"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/sq\/wp-json\/wp\/v2\/posts\/96663","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/sq\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/sq\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sq\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sq\/wp-json\/wp\/v2\/comments?post=96663"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/sq\/wp-json\/wp\/v2\/posts\/96663\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sq\/wp-json\/wp\/v2\/media\/9230"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/sq\/wp-json\/wp\/v2\/media?parent=96663"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sq\/wp-json\/wp\/v2\/categories?post=96663"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sq\/wp-json\/wp\/v2\/tags?post=96663"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}