{"id":94686,"date":"2026-03-26T11:04:27","date_gmt":"2026-03-26T14:04:27","guid":{"rendered":"https:\/\/www.ecommerceupdate.com.br\/?p=94686"},"modified":"2026-03-26T11:04:37","modified_gmt":"2026-03-26T14:04:37","slug":"varejo-abre-2026-com-alta-de-34-segundo-mastercard-spendingpulse","status":"publish","type":"post","link":"https:\/\/www.ecommerceupdate.com.br\/sr\/varejo-abre-2026-com-alta-de-34-segundo-mastercard-spendingpulse\/","title":{"rendered":"\u041c\u0430\u043b\u043e\u043f\u0440\u043e\u0434\u0430\u0458\u0430 \u0441\u0435 \u043e\u0442\u0432\u0430\u0440\u0430 2026. \u0441\u0430 \u043d\u0430\u0458\u0432\u0438\u0448\u0438\u043c \u043d\u0438\u0432\u043e\u043e\u043c \u043e\u0434 3,41\u0422\u041f3\u0422, \u043f\u0440\u0435\u043c\u0430 \u041c\u0430\u0441\u0442\u0435\u0440\u0446\u0430\u0440\u0434 \u0421\u0432\u0438\u043d\u0433\u041f\u0443\u043b\u0441\u0435"},"content":{"rendered":"<p>\u041f\u043e\u0447\u0435\u0442\u0430\u043a 2026. \u043e\u0434\u0440\u0436\u0430\u0432\u0430 \u0440\u0430\u0441\u0442 \u0437\u0430 \u0431\u0440\u0430\u0437\u0438\u043b\u0441\u043a\u0443 \u043c\u0430\u043b\u043e\u043f\u0440\u043e\u0434\u0430\u0458\u0443. \u041f\u0440\u0435\u043c\u0430 \u043f\u043e\u0434\u0430\u0446\u0438\u043c\u0430 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0458\u0435 \u041c\u0430\u0441\u0442\u0435\u0440\u0446\u0430\u0440\u0434 \u0421\u043b\u0438\u0434\u0438\u043d\u0433\u041f\u0443\u043b\u0441\u0435, \u043a\u043e\u0458\u0430 \u043c\u0435\u0440\u0438 \u0444\u0438\u0437\u0438\u0447\u043a\u0443 \u0438 \u043e\u043d\u043b\u0430\u0458\u043d \u043c\u0430\u043b\u043e\u043f\u0440\u043e\u0434\u0430\u0458\u0443 \u0438 \u0443\u043a\u0459\u0443\u0447\u0443\u0458\u0435 \u0441\u0432\u0435 \u043c\u0435\u0442\u043e\u0434\u0435 \u043f\u043b\u0430\u045b\u0430\u045a\u0430, \u0431\u0435\u0437 \u043f\u0440\u0438\u043b\u0430\u0433\u043e\u0452\u0430\u0432\u0430\u045a\u0430 \u0438\u043d\u0444\u043b\u0430\u0446\u0438\u0458\u0435, \u0441\u0435\u043a\u0442\u043e\u0440 \u0458\u0435 \u0437\u0430\u0431\u0435\u043b\u0435\u0436\u0438\u043e \u0440\u0430\u0441\u0442 \u043e\u0434 3,41\u0422\u041f3\u0422 \u0443 \u043f\u043e\u0440\u0435\u0452\u0435\u045a\u0443 \u0441\u0430 \u0438\u0441\u0442\u0438\u043c \u043f\u0435\u0440\u0438\u043e\u0434\u043e\u043c \u043f\u0440\u043e\u0448\u043b\u0435 \u0433\u043e\u0434\u0438\u043d\u0435.\u0423\u043a\u0443\u043f\u043d\u043e, \u0431\u0438\u043b\u043e \u0458\u0435 10 \u0441\u0435\u043a\u0442\u043e\u0440\u0430 \u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u0430\u043d\u0435 \u043f\u0440\u0438\u0432\u0440\u0435\u0434\u0435, \u043e\u0434 \u043a\u043e\u0458\u0438\u0445 \u0458\u0435 \u0448\u0435\u0441\u0442 \u0438\u0437\u0432\u0440\u0448\u0438\u043b\u043e \u0438\u0437\u043d\u0430\u0434 \u043d\u0430\u0446\u0438\u043e\u043d\u0430\u043b\u043d\u043e\u0433 \u043f\u0440\u043e\u0441\u0435\u043a\u0430.<\/p>\n\n\n\n<p>\u0423 \u0440\u0435\u0433\u0438\u043e\u043d\u0430\u043b\u043d\u043e\u043c \u0441\u043c\u0430\u045a\u0435\u045a\u0443, 15 \u043e\u0434 27 \u0444\u0435\u0434\u0435\u0440\u0430\u0442\u0438\u0432\u043d\u0438\u0445 \u0458\u0435\u0434\u0438\u043d\u0438\u0446\u0430 \u043d\u0430\u0434\u043c\u0430\u0448\u0438\u043b\u043e \u0458\u0435 \u043f\u0440\u043e\u0441\u0435\u0447\u0430\u043d \u0440\u0430\u0441\u0442 \u0437\u0435\u043c\u0459\u0435, \u0448\u0442\u043e \u0443\u043a\u0430\u0437\u0443\u0458\u0435 \u043d\u0430 \u0445\u0435\u0442\u0435\u0440\u043e\u0433\u0435\u043d\u0438 \u043e\u043f\u043e\u0440\u0430\u0432\u0430\u043a \u043f\u043e\u0442\u0440\u043e\u0448\u045a\u0435 \u0438\u0437\u043c\u0435\u0452\u0443 \u0440\u0430\u0437\u043b\u0438\u0447\u0438\u0442\u0438\u0445 \u0440\u0435\u0433\u0438\u043e\u043d\u0430.<\/p>\n\n\n\n<p>\u201c\u0420\u0435\u0437\u0443\u043b\u0442\u0430\u0442 \u0458\u0430\u043d\u0443\u0430\u0440\u0430 \u043f\u043e\u0458\u0430\u0447\u0430\u0432\u0430 \u043e\u0442\u043f\u043e\u0440\u043d\u043e\u0441\u0442 \u0431\u0440\u0430\u0437\u0438\u043b\u0441\u043a\u043e\u0433 \u043f\u043e\u0442\u0440\u043e\u0448\u0430\u0447\u0430, \u043f\u043e\u0441\u0435\u0431\u043d\u043e \u0440\u0435\u0441\u0442\u043e\u0440\u0430\u043d\u0441\u043a\u043e\u0433 \u0441\u0435\u043a\u0442\u043e\u0440\u0430, \u043a\u043e\u0458\u0438 \u0458\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u043e \u0458\u0430\u043a\u0443 \u0434\u0438\u043d\u0430\u043c\u0438\u0447\u043d\u043e\u0441\u0442.\u0421\u0458\u0435\u0432\u0435\u0440\u043e\u0438\u0441\u0442\u043e\u0447\u043d\u0438 \u0440\u0435\u0433\u0438\u043e\u043d \u043e\u0441\u0442\u0430\u0458\u0435 \u043f\u043e\u0437\u0438\u0442\u0438\u0432\u0430\u043d \u0432\u0440\u0445\u0443\u043d\u0430\u0446, \u0434\u043e\u043a \u043f\u043e\u0441\u043c\u0430\u0442\u0440\u0430\u043c\u043e \u043c\u043e\u0433\u0443\u045b\u043d\u043e\u0441\u0442\u0438 \u0440\u0430\u0441\u0442\u0430 \u0443 \u0441\u0435\u043a\u0442\u043e\u0440\u0438\u043c\u0430 \u043a\u0430\u043e \u0448\u0442\u043e \u0441\u0443 \u043d\u0430\u043c\u0435\u0448\u0442\u0430\u0458 \u0438 \u0434\u0435\u043a\u043e\u0440\u0430\u0446\u0438\u0458\u0430, \u043d\u0430 \u043f\u0440\u0438\u043c\u0435\u0440\u201d, \u043a\u0430\u0436\u0435 \u0413\u0443\u0441\u0442\u0430\u0432\u043e \u0410\u0440\u0440\u0443\u0434\u0430, \u0413\u043b\u0430\u0432\u043d\u0438 \u0435\u043a\u043e\u043d\u043e\u043c\u0438\u0441\u0442\u0430 \u0437\u0430 \u041b\u0430\u0442\u0438\u043d\u0441\u043a\u0443 \u0410\u043c\u0435\u0440\u0438\u043a\u0443 \u043d\u0430 \u041c\u0430\u0441\u0442\u0435\u0440\u0446\u0430\u0440\u0434 \u0415\u0446\u043e\u043d\u043e\u043c\u0438\u0446\u0441 \u0418\u043d\u0441\u0442\u0438\u0442\u0443\u0442\u0435 (\u041c\u0415\u0418).<\/p>\n\n\n\n<p>\u0423 \u0441\u0435\u043a\u0442\u043e\u0440\u0441\u043a\u0438\u043c \u043f\u0435\u0440\u0444\u043e\u0440\u043c\u0430\u043d\u0441\u0430\u043c\u0430, \u043f\u043e\u0434\u0440\u0443\u0447\u0458\u0430 \u043a\u043e\u0458\u0430 \u0441\u0435 \u0441\u043c\u0430\u0442\u0440\u0430\u0458\u0443 \u0434\u0438\u0441\u043a\u0440\u0435\u0446\u0438\u043e\u043d\u0438\u043c \u043f\u043e\u043a\u0430\u0437\u0430\u043b\u0430 \u0441\u0443 \u0443\u0431\u0440\u0437\u0430\u045a\u0435. \u0413\u043b\u0430\u0432\u043d\u0438 \u043f\u043e\u0437\u0438\u0442\u0438\u0432\u043d\u0438 \u0431\u0440\u043e\u0458\u0435\u0432\u0438 \u0441\u0443 \u0431\u0438\u043b\u0438 \u0420\u0435\u0441\u0442\u043e\u0440\u0430\u043d\u0438 (12.31\u0422\u041f3\u0422), \u041d\u0430\u043a\u0438\u0442 (10.81\u0422\u041f3\u0422), \u0415\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u0438\u043a\u0430 (9.61\u0422\u041f3\u0422). \u0421 \u0434\u0440\u0443\u0433\u0435 \u0441\u0442\u0440\u0430\u043d\u0435, \u043d\u0435\u043a\u0438 \u0441\u0435\u043a\u0442\u043e\u0440\u0438 \u0441\u0443 \u0438\u043c\u0430\u043b\u0438 \u043b\u043e\u0448\u0435 \u043f\u0435\u0440\u0444\u043e\u0440\u043c\u0430\u043d\u0441\u0435, \u043a\u0430\u043e \u0448\u0442\u043e \u0441\u0443 \u0433\u0440\u0430\u0452\u0435\u0432\u0438\u043d\u0441\u043a\u0438 \u043c\u0430\u0442\u0435\u0440\u0438\u0458\u0430\u043b\u0438 (-0.91\u0422\u041f3\u0422) \u0438 \u043d\u0430\u043c\u0435\u0448\u0442\u0430\u0458 \u0438 \u0434\u0435\u043a\u043e\u0440\u0430\u0446\u0438\u0458\u0430 (-3.61\u0422\u041f3\u0422), \u043d\u0430 \u043f\u0440\u0438\u043c\u0435\u0440.<\/p>\n\n\n\n<p>\u0420\u0435\u0433\u0438\u043e\u043d\u0430\u043b\u043d\u043e, \u0441\u0432\u0438 \u0441\u0443 \u0438\u043c\u0430\u043b\u0438 \u0440\u0430\u0441\u0442 \u0432\u043e\u0452\u0435\u043d \u043d\u0430 \u0441\u0435\u0432\u0435\u0440\u043e\u0438\u0441\u0442\u043e\u043a\u0443 \u0441\u0430 5,91\u0422\u041f3\u0422, \u0434\u043e\u043a \u0458\u0435 \u0458\u0443\u0433\u043e\u0438\u0441\u0442\u043e\u043a \u0437\u0430\u0431\u0435\u043b\u0435\u0436\u0438\u043e \u043d\u0430\u0458\u043d\u0438\u0436\u0443 \u0435\u043a\u0441\u043f\u0430\u043d\u0437\u0438\u0458\u0443 (2,21\u0422\u041f3\u0422). \u0414\u0432\u0435 \u0434\u0440\u0436\u0430\u0432\u0435 \u0441\u0430 \u043d\u0430\u0458\u0431\u043e\u0459\u0438\u043c \u0443\u0447\u0438\u043d\u043a\u043e\u043c \u0431\u0438\u043b\u0435 \u0441\u0443 \u0441\u0430 \u0441\u0435\u0432\u0435\u0440\u043e\u0438\u0441\u0442\u043e\u043a\u0430: \u0426\u0435\u0430\u0440\u0430 (7,71\u0422\u041f3\u0422) \u0438 \u0411\u0430\u0445\u0438\u0430 (7,31\u0422\u041f3\u0422), \u0430 \u0437\u0430\u0442\u0438\u043c \u0421\u0430\u043d\u0442\u0430 \u041a\u0430\u0442\u0430\u0440\u0438\u043d\u0430 (6,41\u0422\u041f3\u0422) \u043d\u0430 \u0458\u0443\u0433\u0443.<\/p>\n\n\n\n<p><strong>\u041a\u0440\u0430\u0458 2025<\/strong><\/p>\n\n\n\n<p>\u0420\u0435\u0437\u0443\u043b\u0442\u0430\u0442\u0438 \u043f\u0440\u0432\u043e\u0433 \u043c\u0435\u0441\u0435\u0446\u0430 \u0433\u043e\u0434\u0438\u043d\u0435 \u043f\u0440\u0430\u0442\u0435 \u043f\u043e\u0437\u0438\u0442\u0438\u0432\u043d\u0443 \u043f\u0443\u0442\u0430\u045a\u0443 \u043f\u043e\u0441\u043b\u0435\u0434\u045a\u0435\u0433 \u043c\u0435\u0441\u0435\u0446\u0430 2025. \u0418\u043f\u0430\u043a, \u043f\u0440\u0435\u043c\u0430 \u041c\u0415\u0418, \u043c\u0430\u043b\u043e\u043f\u0440\u043e\u0434\u0430\u0458\u0430 \u0458\u0435 \u0437\u0430\u0442\u0432\u043e\u0440\u0435\u043d\u0430 \u043c\u0435\u0441\u0435\u0446 \u0434\u0435\u0446\u0435\u043c\u0431\u0440\u0430 \u0441\u0430 \u0432\u0438\u0441\u043e\u043a\u0438\u043c \u043d\u0438\u0432\u043e\u043e\u043c \u043e\u0434 4,91\u0422\u041f3\u0422, \u0430 \u0438\u0441\u0442\u0430\u043a\u043d\u0443\u0442\u0438 \u0441\u0435\u043a\u0442\u043e\u0440\u0438 \u0441\u0443 \u0430\u043f\u043e\u0442\u0435\u043a\u0435 (13,81\u0422\u041f3\u0422), \u0433\u043e\u0441\u0442\u043e\u043f\u0440\u0438\u043c\u0441\u0442\u0432\u043e (8,31\u0422\u041f3\u0422) \u0438 \u0440\u0435\u0441\u0442\u043e\u0440\u0430\u043d\u0438 (7,41\u0422\u041f3\u0422). \u0423 \u0434\u0440\u0436\u0430\u0432\u0430\u043c\u0430, \u0434\u0432\u0430 \u043f\u043e\u043d\u0430\u0432\u0459\u0430\u045a\u0430: \u0421\u0430\u043d\u0442\u0430 \u041a\u0430\u0442\u0430\u0440\u0438\u043d\u0430 (10,81\u0422\u041f3\u0422) \u0438 \u0426\u0435\u0430\u0440\u0430 (9,71\u0422\u041f3\u0422), \u0441\u0430 \u0421\u0435\u0440\u0438\u043f\u04353\u0422 (19,3\u0422).<\/p>","protected":false},"excerpt":{"rendered":"<p>O in\u00edcio de 2026 mant\u00e9m crescimento para o varejo brasileiro. Conforme dados do Mastercard SpendingPulse, que mensura vendas do varejo f\u00edsico e online e contempla todos os m\u00e9todos de pagamento, sem ajustar pela infla\u00e7\u00e3o, o setor registrou crescimento de 3,4% em rela\u00e7\u00e3o a ao mesmo per\u00edodo do ano passado. Ao todo, foram 10 setores da [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10808,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,34],"tags":[43,53,79],"class_list":{"0":"post-94686","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-noticias","8":"category-pesquisas","9":"tag-e-commerce","10":"tag-noticias","11":"tag-pesquisas"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/sr\/wp-json\/wp\/v2\/posts\/94686","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/sr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/sr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sr\/wp-json\/wp\/v2\/comments?post=94686"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/sr\/wp-json\/wp\/v2\/posts\/94686\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sr\/wp-json\/wp\/v2\/media\/10808"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/sr\/wp-json\/wp\/v2\/media?parent=94686"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sr\/wp-json\/wp\/v2\/categories?post=94686"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sr\/wp-json\/wp\/v2\/tags?post=94686"}],"curies":[{"name":"\u0432\u043f","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}