{"id":96070,"date":"2026-05-13T08:49:40","date_gmt":"2026-05-13T11:49:40","guid":{"rendered":"https:\/\/www.ecommerceupdate.com.br\/?p=96070"},"modified":"2026-05-13T08:49:46","modified_gmt":"2026-05-13T11:49:46","slug":"omnichannel-impulsiona-faturamento-do-varejo-no-dia-das-maes","status":"publish","type":"post","link":"https:\/\/www.ecommerceupdate.com.br\/sv\/omnichannel-impulsiona-faturamento-do-varejo-no-dia-das-maes\/","title":{"rendered":"Omnichannel driver detaljhandelns int\u00e4kter p\u00e5 mors dag"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Mors dag 2026 f\u00f6rst\u00e4rkte omnikanalstrategins betydelse f\u00f6r den brasilianska detaljhandeln Data fr\u00e5n TOTVS Linx, specialist p\u00e5 teknik f\u00f6r detaljhandeln, visar att \u00e5terf\u00f6rs\u00e4ljare som verkar p\u00e5 ett integrerat s\u00e4tt i olika f\u00f6rs\u00e4ljningskanaler registrerade en \u00f6kning med 36% i int\u00e4kter under veckan fr\u00e5n datumet 3 till 10 maj 2026, j\u00e4mf\u00f6rt med samma period 2025.Ordervolymen gick ocks\u00e5 fram\u00e5t, med en \u00f6kning p\u00e5 35% i samma j\u00e4mf\u00f6relse.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Siffrorna visar hur integrationen mellan fysiska och digitala kanaler i sj\u00e4lva verket \u00e4r en relevant konkurrensskillnad, s\u00e4rskilt vid minnesdatum f\u00f6r h\u00f6g trafik, n\u00e4r effektiv hantering av lager, logistik och kundservice \u00e4r avg\u00f6rande f\u00f6r att omvandla k\u00f6pintention till f\u00f6rs\u00e4ljning.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">F\u00f6r Claudio Alves, direkt\u00f6r f\u00f6r Enterprise produkter p\u00e5 TOTVS Linx, resultaten speglar en strukturell omvandling i konsumentbeteende och digital mognad av sektorn.\u201cIdag, de som digitaliserar, anv\u00e4nder teknik till sin f\u00f6rdel, agerar i olika f\u00f6rs\u00e4ljningskanaler och s\u00e4tter kunden i centrum f\u00f6r upplevelsen sticker ut mitt i konkurrensen P\u00e5 minnesdatum som mors dag, blir omnikanal \u00e4nnu viktigare och mer strategisk f\u00f6r \u00e5terf\u00f6rs\u00e4ljare.\u201d, s\u00e4ger han.<\/p>","protected":false},"excerpt":{"rendered":"<p>O Dia das M\u00e3es 2026 refor\u00e7ou a import\u00e2ncia da estrat\u00e9gia omnichannel para o varejo brasileiro. Dados da TOTVS Linx, especialista em tecnologia para o varejo, mostram que varejistas que atuam [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10810,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,34],"tags":[43,53,79],"class_list":["post-96070","post","type-post","status-publish","format-standard","has-post-thumbnail","category-noticias","category-pesquisas","tag-e-commerce","tag-noticias","tag-pesquisas"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/sv\/wp-json\/wp\/v2\/posts\/96070","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sv\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sv\/wp-json\/wp\/v2\/comments?post=96070"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/sv\/wp-json\/wp\/v2\/posts\/96070\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sv\/wp-json\/wp\/v2\/media\/10810"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/sv\/wp-json\/wp\/v2\/media?parent=96070"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sv\/wp-json\/wp\/v2\/categories?post=96070"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sv\/wp-json\/wp\/v2\/tags?post=96070"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}