Dhana mpya inaleta mageuzi katika mbinu ya makampuni kuhusiana na uzoefu wa wateja nchini Brazili.Uzoefu kwa Wateja Wote (UCE), au Uzoefu kwa Wateja kwa Wote, inapata umaarufu kama taaluma inayoibuka nchini.<\/p>\n\n\n\n
Tayari imeanzishwa kama taaluma ya kitaaluma katika vyuo vikuu vya masoko nchini Marekani, UCE inalenga kupanga mzunguko wa maisha ya mteja kwa kina. Dhana hii inashughulikia hatua zote, michakato na teknolojia zinazohitajika ili kuhakikisha uhusiano wa kudumu na thabiti wa biashara.<\/p>\n\n\n\n
Alberto Filho, Mkurugenzi Mtendaji wa Poli Digital, kampuni ya Goian iliyobobea katika mawasiliano ya kampuni, anaeleza kuwa UCE inapita zaidi ya uwekaji otomatiki rahisi wa ujumbe katika chaneli za kidijitali. \u201cNi jukumu linalochukuliwa na kampuni kuangalia safari ya mteja kwa mlalo, kuanzia kunasa hadi mauzo ya baada ya mauzo,\u201d, anasema Filho.<\/p>\n\n\n\n
Mtaalamu huyo anaangazia umuhimu wa ubora wa huduma katika uaminifu wa wateja na ukuaji wa biashara. Anataja utafiti unaoonyesha kuwa 86% ya watumiaji wako tayari kulipa zaidi kwa matumizi bora, na kwamba 76% inatarajia makampuni kuelewa mahitaji yao.<\/p>\n\n\n\n
Son anasisitiza kuwa mazoea ya UCE ni muhimu katika kubadilisha miongozo kuwa wateja bora na kuwageuza kuwa watetezi wa chapa. Wateja walioridhika wana uzoefu wao mzuri, ambao ni muhimu kwa sifa na ukuaji wa kampuni,\u201c anaelezea.<\/p>\n\n\n\n
Mojawapo ya changamoto kuu za utekelezaji wa UCE nchini Brazili, kulingana na Filho, ni kuelewa kwamba teknolojia pekee haitoi hakikisho la safari ya wateja yenye mafanikio. \u201cMabadiliko ya kitamaduni ndani ya mashirika yanahitajika. Sekta zote zinahitaji kuunganishwa na falsafa ya UCE,\u201d, Mkurugenzi Mtendaji anahitimisha.<\/p>\n\n\n\n
Mbinu hii mpya inaahidi kubadilisha kwa kiasi kikubwa jinsi kampuni za Brazili zinavyoingiliana na wateja wao, na kuweka uzoefu wa mtumiaji katikati ya mikakati yao ya biashara.<\/p>","protected":false},"excerpt":{"rendered":"
Um novo conceito est\u00e1 revolucionando a abordagem das empresas em rela\u00e7\u00e3o \u00e0 experi\u00eancia do cliente no Brasil. O Universal Customer Experience (UCE), ou Experi\u00eancia Universal do Cliente, est\u00e1 ganhando destaque como uma disciplina emergente no pa\u00eds. J\u00e1 estabelecido como disciplina acad\u00eamica em universidades de marketing nos Estados Unidos, o UCE visa organizar o ciclo de […]<\/p>\n","protected":false},"author":1,"featured_media":1199,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,106],"tags":[43,53,48],"class_list":{"0":"post-2800","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-noticias","8":"category-tendencia","9":"tag-e-commerce","10":"tag-noticias","11":"tag-tendencias"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/sw\/wp-json\/wp\/v2\/posts\/2800","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/sw\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/sw\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sw\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sw\/wp-json\/wp\/v2\/comments?post=2800"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/sw\/wp-json\/wp\/v2\/posts\/2800\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sw\/wp-json\/wp\/v2\/media\/1199"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/sw\/wp-json\/wp\/v2\/media?parent=2800"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sw\/wp-json\/wp\/v2\/categories?post=2800"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sw\/wp-json\/wp\/v2\/tags?post=2800"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}