Uhusiano wa ushirika unapopitia mabadiliko makubwa, uthamini wa mifano kulingana na uzoefu na ushauri unakua. Mnamo 2025, 89% ya kampuni zinadai kushindana zaidi kwa uzoefu wa wateja kuliko bei au bidhaa, kulingana na utafiti wa OnRamp. Tayari uchunguzi wa PwC unaonyesha kuwa 73% ya watumiaji huzingatia uzoefu wa kuamua katika maamuzi yao ya ununuzi.<\/p>\n\n\n\n
Tabia hii pia inaonekana katika mazungumzo ya B2B, ambapo uaminifu unategemea zaidi kuliko teknolojia ya huduma kwa wateja. Kulingana na Aline Swensson, AZAKi katika Unentel, kampuni za B2B zinazokua kwa kasi hazioni mteja kama shughuli, lakini kama mshirika wa muda mrefu. \u201cMatumizi ya AI, CRMs na uchanganuzi wenye akili ni muhimu, lakini ni mkao wa ushauri ambao hugeuza mikataba kuwa ushirikiano wa muda mrefu, anasema.<\/p>\n\n\n\n
Harakati za sasa zinaunganisha otomatiki na ubinafsishaji wa akili, Utafiti wa Forrester unasema, kampuni zinazotanguliza uzoefu wa wateja hufikia hadi mara mbili ya ukuaji wa mapato ikilinganishwa na zile ambazo hazina mazoezi haya kama kipaumbele. <\/p>\n\n\n\n
Na sio tu ana kwa ana kwamba ushauri una thamani. B2B Pulse 2025, kutoka McKinsey & Company, inabainisha kuwa biashara ya mtandaoni tayari inachangia 34% ya mapato ya kimataifa ya B2B na kwamba zaidi ya wanunuzi 50% wako tayari kubadili wasambazaji ikiwa hawatapata matumizi ya kidijitali ya maji na ya kibinafsi.<\/p>\n\n\n\n
Mbali na zana, thamani ni katika kutarajia matukio. \u201cBadala ya kujibu tu, tunatafuta kutarajia mahitaji na kupendekeza masuluhisho yaliyobinafsishwa kabla hata ya kuunda shaka. Hii inafanywa tu kwa kumjua mteja na mahitaji yao vizuri, katika uso kwa uso na online\u201d, anaelezea Aline. \u201cUsawa huu kati ya data, teknolojia na huruma ndio unaohakikisha uaminifu, upya na ukuaji endelevu wa\u201d, anahitimisha.<\/p>","protected":false},"excerpt":{"rendered":"
\u00c0 medida que o relacionamento corporativo passa por forte transforma\u00e7\u00e3o, cresce a valoriza\u00e7\u00e3o de modelos baseados em experi\u00eancia e consultoria. Em 2025, 89% das empresas afirmam competir mais por experi\u00eancia do cliente do que por pre\u00e7o ou produto, de acordo com estudo da OnRamp. J\u00e1 uma pesquisa da PwC mostra que 73% dos consumidores consideram […]<\/p>\n","protected":false},"author":1,"featured_media":8112,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[106],"tags":[43,53,48],"class_list":{"0":"post-88320","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tendencia","8":"tag-e-commerce","9":"tag-noticias","10":"tag-tendencias"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/sw\/wp-json\/wp\/v2\/posts\/88320","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/sw\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/sw\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sw\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sw\/wp-json\/wp\/v2\/comments?post=88320"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/sw\/wp-json\/wp\/v2\/posts\/88320\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sw\/wp-json\/wp\/v2\/media\/8112"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/sw\/wp-json\/wp\/v2\/media?parent=88320"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sw\/wp-json\/wp\/v2\/categories?post=88320"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sw\/wp-json\/wp\/v2\/tags?post=88320"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}