{"id":94668,"date":"2026-03-25T10:17:54","date_gmt":"2026-03-25T13:17:54","guid":{"rendered":"https:\/\/www.ecommerceupdate.com.br\/?p=94668"},"modified":"2026-03-25T10:18:02","modified_gmt":"2026-03-25T13:18:02","slug":"mulheres-representam-60-dos-profissionais-de-marketing-e-publicidade-aponta-serasa-experian","status":"publish","type":"post","link":"https:\/\/www.ecommerceupdate.com.br\/sw\/mulheres-representam-60-dos-profissionais-de-marketing-e-publicidade-aponta-serasa-experian\/","title":{"rendered":"Wanawake wanawakilisha 60% ya wataalamu wa masoko na utangazaji, anasema Serasa Experian"},"content":{"rendered":"<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>Utafiti uliofanywa na Serasa Experian, hifadhidata ya kwanza na kubwa zaidi nchini Brazili, unaonyesha kuwa 60% ya wataalamu wa masoko na utangazaji waliotambuliwa katika msingi wa kampuni nchini ni wanawake. Utafiti huo ulifanywa kupitia Insights Hub, jukwaa la kampuni ya Marketing Solutions, na kubaini watu 169,545 wenye aina hii ya kazi.<br>\u201cUnderstanding ambao ni wataalamu wa uuzaji na utangazaji waliochorwa na mfumo wetu mkubwa wa data ni muhimu kwa kampuni zinazotafuta talanta hizi, ambazo zina jukumu muhimu katika mikakati ya biashara. Usomaji wa idadi ya watu, kijamii na kiuchumi na kitabia husaidia kampuni katika kuunda mikakati ya uthubutu zaidi ya kuvutia na kuhifadhi, kulingana na wasifu wa kila taaluma ya siri, anasema Fernanda Guglielmi, meneja wa HR katika Serasa Experian.<br>Uchanganuzi wa kijamii na kiuchumi unaonyesha kutawala kwa wataalamu wa darasa B (50.3%), ikifuatiwa na darasa C (31.8%). Madarasa D na A yanawakilisha 9.1% na 8.1%, mtawalia. Tazama maelezo ya data katika chati iliyo hapa chini:<\/td><\/tr><tr><td><img decoding=\"async\" alt=\"\" width=\"584\" height=\"auto\" src=\"https:\/\/s3.us-east-1.wasabisys.com\/wasabi.cse360.com.br\/email-editor-files\/8d4cfe22-ae00-42d0-3a1f-08d9cfa433a8\/babb66c2-e204-4027-95d5-a5bf288521c3.png\"><\/td><\/tr><tr><td><strong>Wataalamu wa masoko na utangazaji wengi wao wako Sao Paulo<\/strong><br>Miongoni mwa wataalamu wa masoko na utangazaji waliopangwa, karibu nusu (45.5%) wana umri wa kati ya miaka 29 na 38. Kufuatia, 29% wako katika umri wa miaka 39 hadi 48 na 13.7% kati ya miaka 18 na 28. Angalia uchanganuzi wa kikundi cha umri katika chati iliyo hapa chini:<\/td><\/tr><tr><td><img decoding=\"async\" alt=\"\" width=\"584\" height=\"auto\" src=\"https:\/\/s3.us-east-1.wasabisys.com\/wasabi.cse360.com.br\/email-editor-files\/8d4cfe22-ae00-42d0-3a1f-08d9cfa433a8\/d38d2bcb-06d0-4fe5-b190-3f994132550c.png\"><\/td><\/tr><tr><td>Kuhusu usambazaji wa kijiografia, Sao Paulo anakusanya 36% ya wataalamu waliochorwa na datatech. Parana inaonekana na 9.7%, Santa Catarina yenye 5.6% na Rio Grande do Sul yenye 5.5%.<\/td><\/tr><tr><td><img decoding=\"async\" alt=\"\" width=\"584\" height=\"auto\" src=\"https:\/\/s3.us-east-1.wasabisys.com\/wasabi.cse360.com.br\/email-editor-files\/8d4cfe22-ae00-42d0-3a1f-08d9cfa433a8\/83b02c12-5f8a-4ae8-8ce4-db1a6afe9206.png\"><\/td><\/tr><tr><td>\u201cUsambazaji wa \u201dAage huturuhusu kutambua kwamba wataalamu wa masoko na utangazaji wako katika nyakati tofauti za mwelekeo wa kitaaluma. Umri unaweza kuwa dalili ya wataalamu mwanzoni au ujumuishaji wa taaluma na wasifu wenye uzoefu zaidi, makisio ambayo yanaweza kutoa, kulingana na lengo la mwajiri, pembejeo zinazofaa kwa makampuni yanayotaka kuvutia na kuhifadhi wataalamu hawa kwa njia ya siri, anahitimisha Fernanda.<\/td><\/tr><\/tbody><\/table><\/figure>","protected":false},"excerpt":{"rendered":"<p>Um levantamento da Serasa Experian, primeira e maior datatech do Brasil, mostra que 60% dos profissionais de marketing e publicidade identificados na base da companhia no pa\u00eds s\u00e3o mulheres. O estudo foi realizado por meio do Insights Hub, plataforma de Marketing Solutions da empresa, e identificou 169.545 pessoas com esse tipo de ocupa\u00e7\u00e3o.\u201cEntender quem s\u00e3o [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1585,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,34],"tags":[43,53,79],"class_list":{"0":"post-94668","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-noticias","8":"category-pesquisas","9":"tag-e-commerce","10":"tag-noticias","11":"tag-pesquisas"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/sw\/wp-json\/wp\/v2\/posts\/94668","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/sw\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/sw\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sw\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sw\/wp-json\/wp\/v2\/comments?post=94668"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/sw\/wp-json\/wp\/v2\/posts\/94668\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sw\/wp-json\/wp\/v2\/media\/1585"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/sw\/wp-json\/wp\/v2\/media?parent=94668"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sw\/wp-json\/wp\/v2\/categories?post=94668"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/sw\/wp-json\/wp\/v2\/tags?post=94668"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}