{"id":2301,"date":"2024-08-06T14:50:56","date_gmt":"2024-08-06T17:50:56","guid":{"rendered":"https:\/\/www.ecommerceupdate.com.br\/?p=2301"},"modified":"2024-08-06T14:50:57","modified_gmt":"2024-08-06T17:50:57","slug":"taboola-integra-a-solucao-authentic-marketplace-da-doubleverify","status":"publish","type":"post","link":"https:\/\/www.ecommerceupdate.com.br\/tr\/taboola-integra-a-solucao-authentic-marketplace-da-doubleverify\/","title":{"rendered":"Taboola, DoubleVerify'\u0131n Authentic Marketplace \u00e7\u00f6z\u00fcm\u00fcn\u00fc entegre ediyor"},"content":{"rendered":"<p><a href=\"http:\/\/taboola.com.br\/\" target=\"_blank\" rel=\"noreferrer noopener\">Taboola<\/a>, K\u00fcresel bir a\u00e7\u0131k web \u00f6neri \u015firketi olan ', dijital medya \u00f6l\u00e7\u00fcm\u00fc, veri ve analitik alan\u0131nda lider yaz\u0131l\u0131m platformu DoubleVerify'\u0131n 2. \u00f6ncesi aktivasyon \u00e7\u00f6z\u00fcm\u00fc olan DV Authentic Marketplace'in benimsendi\u011fini duyurdu.<\/p>\n\n\n\n<p>Taboola'n\u0131n reklam ortaklar\u0131, 2021'den bu yana DV'nin standart teklif \u00f6ncesi marka uygunlu\u011fu segmentlerine eri\u015ferek reklamlar\u0131n\u0131n yerle\u015ftirildi\u011fi konumlar\u0131n kalitesi \u00fczerinde kontrol sa\u011fl\u0131yor.<\/p>\n\n\n\n<p>Art\u0131k DV Authentic Marketplace entegrasyonu ile Taboola reklamverenleri platformda DV Authentic Brand Suitability (ABS) avantajlar\u0131n\u0131 deneyimleyebiliyor Reklamverenler, teklif vermeden \u00f6nce g\u00fcvenli olmayan ve uygunsuz i\u00e7eriklerin \u00f6nlenmesine yard\u0131mc\u0131 olan ki\u015fiselle\u015ftirilmi\u015f koruma sa\u011flamak i\u00e7in standart kategorilerin ve anahtar kelime blok listelerinin \u00f6tesine ge\u00e7ebiliyor.<\/p>\n\n\n\n<p>DV Authentic Marketplace ile reklamverenler, t\u00fcm medya kar\u0131\u015f\u0131mlar\u0131ndan \u00f6zel g\u00fcvenlik ve marka uygunluk ayarlar\u0131n\u0131 Taboola kampanyalar\u0131na aktarabilir. Bu, Taboola'da y\u00fcr\u00fct\u00fclen kampanyalar\u0131n, bir markan\u0131n t\u00fcm sat\u0131n al\u0131mlar\u0131nda sahip oldu\u011fu marka g\u00fcvenli\u011fi tercihlerinin ayn\u0131s\u0131n\u0131 takip etmesine olanak tan\u0131r.&nbsp;<\/p>\n\n\n\n<p>DV Authentic Marketplace entegrasyonu, Taboola'n\u0131n operasyonlar\u0131n\u0131n yaln\u0131zca marka g\u00fcvenli\u011finde sekt\u00f6r lideri standartlar\u0131 de\u011fil, ayn\u0131 zamanda birinci s\u0131n\u0131f en iyi uygulamalar\u0131 da kar\u015f\u0131lad\u0131\u011f\u0131n\u0131 belgeleyen G\u00fcvenilir Sorumluluk Grubu (TAG) Marka G\u00fcvenli\u011fi Sertifikasyon M\u00fchr\u00fc i\u00e7in Taboola'n\u0131n yak\u0131n zamanda yeniden sertifikaland\u0131r\u0131lmas\u0131n\u0131n hemen ard\u0131ndan geliyor. Ayr\u0131ca Taboola, reklamverenlere g\u00fcvenle yat\u0131r\u0131m yapma yetkisi veren ve reklamlar\u0131n g\u00fcvenilir yay\u0131nc\u0131l\u0131k sitelerinde g\u00f6r\u00fcnt\u00fclenmesini sa\u011flayan \u00e7ok say\u0131da marka g\u00fcvenli\u011fi sertifikas\u0131na ve ortakl\u0131\u011f\u0131na sahiptir.<\/p>\n\n\n\n<p>\u201cDoubleVerify \u0130\u015f Geli\u015ftirme Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Steven Woolway, \u201dDV Authentic Marketplace'in entegrasyonuyla Taboola ile ortakl\u0131\u011f\u0131m\u0131z\u0131 geli\u015ftirmekten heyecan duyuyoruz, markalara reklam yat\u0131r\u0131mlar\u0131n\u0131n uygun i\u00e7erik ortam\u0131yla e\u015fle\u015fti\u011fine dair g\u00fcven vererek performans\u0131n artmas\u0131na yol a\u00e7\u0131yoruz\u201c dedi. \u201dBu DV Authentic Brand Suitability geni\u015fletmesi, markan\u0131n itibar\u0131n\u0131 korurken sa\u011flam bir dijital ortama katk\u0131da bulunuyor\u201d.<\/p>\n\n\n\n<p>\u201cTaboola CEO'su ve Kurucusu Adam Singolda, \u201dDoubleVerify gibi marka g\u00fcvenli\u011fi, fitness ve \u015feffafl\u0131k konular\u0131nda en y\u00fcksek end\u00fcstri standartlar\u0131na ba\u011fl\u0131l\u0131\u011f\u0131 payla\u015fan liderlerle ortakl\u0131k yapmaktan gurur duyuyoruz\u201c diye vurgulad\u0131. \u201dDV Authentic Marketplace'in entegrasyonuyla, reklamverenlere reklamlar\u0131n\u0131n nerede ve nas\u0131l g\u00f6r\u00fcnece\u011fi konusunda daha fazla kontrol sa\u011fl\u0131yoruz\u201d.<\/p>","protected":false},"excerpt":{"rendered":"<p>Taboola, empresa global em recomenda\u00e7\u00f5es para open web, anunciou a ado\u00e7\u00e3o do DV Authentic Marketplace, uma solu\u00e7\u00e3o de ativa\u00e7\u00e3o pr\u00e9\u2013bid da DoubleVerify, a principal plataforma de software para medi\u00e7\u00e3o, dados e an\u00e1lises de m\u00eddia digital. Desde 2021, os parceiros anunciantes da Taboola t\u00eam acesso aos segmentos de pr\u00e9-bid padr\u00e3o de adequa\u00e7\u00e3o de marca da DV, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1498,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,40],"tags":[43,53,46],"class_list":{"0":"post-2301","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-noticias","8":"category-parcerias","9":"tag-e-commerce","10":"tag-noticias","11":"tag-parcerias"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/tr\/wp-json\/wp\/v2\/posts\/2301","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/tr\/wp-json\/wp\/v2\/comments?post=2301"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/tr\/wp-json\/wp\/v2\/posts\/2301\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/tr\/wp-json\/wp\/v2\/media\/1498"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/tr\/wp-json\/wp\/v2\/media?parent=2301"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/tr\/wp-json\/wp\/v2\/categories?post=2301"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/tr\/wp-json\/wp\/v2\/tags?post=2301"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}