{"id":4262,"date":"2024-10-01T14:57:07","date_gmt":"2024-10-01T17:57:07","guid":{"rendered":"https:\/\/www.ecommerceupdate.com.br\/?p=4262"},"modified":"2024-10-01T14:57:09","modified_gmt":"2024-10-01T17:57:09","slug":"all-set-e-escolhida-pela-pepsico-para-impulsionar-vendas-b2b","status":"publish","type":"post","link":"https:\/\/www.ecommerceupdate.com.br\/tr\/all-set-e-escolhida-pela-pepsico-para-impulsionar-vendas-b2b\/","title":{"rendered":"B2B sat\u0131\u015flar\u0131n\u0131 art\u0131rmak i\u00e7in PepsiCo taraf\u0131ndan se\u00e7ilen t\u00fcm Set"},"content":{"rendered":"<p>B\u00fcy\u00fck \u015firketler i\u00e7in d\u0131\u015f kaynakl\u0131 \u015firket i\u00e7i ekiplerin bir araya getirilmesi ve y\u00f6netilmesi konusunda uzmanla\u015fm\u0131\u015f bir ileti\u015fim ajans\u0131 olan All Set, di\u011ferlerinin yan\u0131 s\u0131ra Pepsi, Lay's, Ruffles, Doritos, Cheetos, Quaker, Kero Coco gibi markalar\u0131n sahibi olan i\u00e7ecek ve yiyecek alan\u0131 PepsiCo'nun yar\u0131\u015fmas\u0131n\u0131 kazand\u0131 ve barlar, restoranlar ve pazarlar gibi B2B halk\u0131na y\u00f6nelik \u00e7evrimi\u00e7i kanallar\u0131n b\u00fcy\u00fcme stratejileriyle ilgilenecek.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Hesab\u0131n geli\u015fi, All Set'in Growth Marketing'in bir ajans\u0131 olarak konsolidasyon s\u00fcrecinin ve bunun sonucunda sadakat stratejilerinde ve yeni t\u00fcketicilerin ilgisini \u00e7eken \u00e7ok disiplinli performans\u0131n bir par\u00e7as\u0131d\u0131r. Kas\u0131m 2023'te \u015firket medya alan\u0131n\u0131 a\u00e7t\u0131 ve Jussi'nin kurucusu olmas\u0131n\u0131n yan\u0131 s\u0131ra Google'\u0131n pasajlar\u0131 olan profesyonel Henrique Russowsky'yi ortak olarak Pinterest'e getirdi.&nbsp;<\/p>\n\n\n\n<p>Russowsky'ye g\u00f6re, ilk an yarat\u0131c\u0131 bir yap\u0131 olu\u015fturmaya odaklanacak\u201c \u201dAr\u0131lar ve \u0130\u015fletmem e-ticaret platformlar\u0131nda kullan\u0131lacak par\u00e7alar\u0131n enxoval. Ama\u00e7, promosyonlar ve \u00e7e\u015fitli aktivasyon eylemleri yoluyla bu alanlarda daha fazla sat\u0131\u015f elde etmek olacak.&nbsp;<\/p>\n\n\n\n<p>\u201cPepsiCo gibi bir g\u0131da devine kat\u0131lmak, g\u0131da pazar\u0131nda kesin olarak yer alan All Set i\u00e7in b\u00fcy\u00fck bir ad\u0131md\u0131r&nbsp;<em>b\u00fcy\u00fcme<\/em>, \u201dbrezilyal\u0131 t\u00fcketicilerin ikonik ve sevilen \u00fcr\u00fcnleriyle bir m\u00fc\u015fteriyle stratejik i\u015fbirli\u011fi yap\u0131yor\u201d diye vurguluyor Russowsky.&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>A All Set, ag\u00eancia de comunica\u00e7\u00e3o especializada em montar e gerenciar equipes in-house terceirizadas para grandes empresas, venceu a concorr\u00eancia da PepsiCo, da \u00e1rea de bebidas e alimentos, dona de marcas como Pepsi, Lay\u2019s, Ruffles, Doritos, Cheetos, Quaker, Kero Coco, entre outras, e ir\u00e1 cuidar das estrat\u00e9gias de crescimento dos canais online voltados para o [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1851,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,40],"tags":[43,53,46],"class_list":{"0":"post-4262","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-noticias","8":"category-parcerias","9":"tag-e-commerce","10":"tag-noticias","11":"tag-parcerias"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/tr\/wp-json\/wp\/v2\/posts\/4262","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/tr\/wp-json\/wp\/v2\/comments?post=4262"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/tr\/wp-json\/wp\/v2\/posts\/4262\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/tr\/wp-json\/wp\/v2\/media\/1851"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/tr\/wp-json\/wp\/v2\/media?parent=4262"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/tr\/wp-json\/wp\/v2\/categories?post=4262"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/tr\/wp-json\/wp\/v2\/tags?post=4262"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}