{"id":8337,"date":"2024-12-18T11:45:43","date_gmt":"2024-12-18T14:45:43","guid":{"rendered":"https:\/\/www.ecommerceupdate.com.br\/?p=8337"},"modified":"2024-12-18T13:07:51","modified_gmt":"2024-12-18T16:07:51","slug":"com-apenas-6-meses-de-brasil-temu-se-torna-o-5o-maior-e-commerce-do-brasil","status":"publish","type":"post","link":"https:\/\/www.ecommerceupdate.com.br\/tr\/com-apenas-6-meses-de-brasil-temu-se-torna-o-5o-maior-e-commerce-do-brasil\/","title":{"rendered":"Brezilya'n\u0131n sadece 6 ay\u0131 ile Temu, Brezilya'n\u0131n en b\u00fcy\u00fck 5. e-ticareti haline geliyor"},"content":{"rendered":"<p>Brezilya E-ticaret Sekt\u00f6rleri Raporu'nda analiz edilen 18 e-ticaret sekt\u00f6r\u00fc aras\u0131nda, \u00fclkedeki yakla\u015f\u0131k 16 e-ticaret segmenti Kas\u0131m ay\u0131nda b\u00fcy\u00fcd\u00fc ^ ^ ^ ^ Kara Cuma'n\u0131n y\u00f6nlendirdi\u011fi y\u00fcksek bir rakam Son rakamlara g\u00f6re, platformlardaki \u00e7evrimi\u00e7i trafi\u011fin evrimi Ekim ay\u0131na g\u00f6re 10% idi,&nbsp;<strong>3 milyar tekil ziyarete kar\u015f\u0131l\u0131k geliyor&nbsp;<\/strong><strong>\u2014<\/strong><strong>&nbsp;en y\u00fcksek say\u0131 2024.<\/strong><\/p>\n\n\n\n<p>Ticari tekliflerin tarihine ek olarak, Kas\u0131m ay\u0131, o zamana kadar Brezilya'da nispeten bilinmeyen bir oyuncunun konsolidasyonuyla i\u015faretlenmi\u015f bir ayd\u0131.Asya e-ticaretinden bahsetti\u011fimizde, akla gelen ana isimler Shoppe, Shein ve Aliexpress ise, \u015fimdi Temu'nun ad\u0131 listede.&nbsp;<\/p>\n\n\n\n<p><strong>Temu'nun \u015fa\u015f\u0131rt\u0131c\u0131 b\u00fcy\u00fcmesiyle bug\u00fcn Brezilya'n\u0131n en b\u00fcy\u00fck 10 e-ticaretinden 5'i Asyal\u0131.&nbsp;<\/strong>ABD'nin Boston kentinde bulunan \u00c7inli \u015firket, bu y\u0131l\u0131n may\u0131s ay\u0131nda Brezilya'ya geldi.Evden k\u0131sa bir s\u00fcre ge\u00e7mesine ra\u011fmen, Olx, Shein, Aliexpress ve Magazine Luiza gibi a\u011f\u0131r s\u0131klet rakiplerini \u015fimdiden ge\u00e7erek bu seviyeye ula\u015ft\u0131&nbsp;<strong>Brezilya'n\u0131n en b\u00fcy\u00fck e-ticaret s\u0131ralamas\u0131nda 5. s\u0131rada<\/strong>.&nbsp;<\/p>\n\n\n\n<p>A\u011fustos ay\u0131ndan bu yana ithalat s\u0131ralamas\u0131nda lider&nbsp;<strong>bu y\u0131l\u0131n May\u0131s ay\u0131ndaki 1 milyon ziyaretten Kas\u0131m 2024'te 107 milyondan fazla ziyarete ula\u015ft\u0131.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"836\" height=\"867\" src=\"https:\/\/www.ecommerceupdate.com.br\/wp-content\/uploads\/2024\/12\/image-8.png\" alt=\"\" class=\"wp-image-8338\" srcset=\"https:\/\/www.ecommerceupdate.com.br\/wp-content\/uploads\/2024\/12\/image-8.png 836w, https:\/\/www.ecommerceupdate.com.br\/wp-content\/uploads\/2024\/12\/image-8-600x622.png 600w, https:\/\/www.ecommerceupdate.com.br\/wp-content\/uploads\/2024\/12\/image-8-289x300.png 289w, https:\/\/www.ecommerceupdate.com.br\/wp-content\/uploads\/2024\/12\/image-8-768x796.png 768w, https:\/\/www.ecommerceupdate.com.br\/wp-content\/uploads\/2024\/12\/image-8-405x420.png 405w, https:\/\/www.ecommerceupdate.com.br\/wp-content\/uploads\/2024\/12\/image-8-696x722.png 696w\" sizes=\"(max-width: 836px) 100vw, 836px\" \/><\/figure>\n\n\n\n<p><strong>Kara Cuma'da en h\u0131zl\u0131 b\u00fcy\u00fcyen sekt\u00f6rler&nbsp;<\/strong><\/p>\n\n\n\n<p>Ekim ay\u0131na k\u0131yasla, Tak\u0131 ve Saat sekt\u00f6r\u00fc Kas\u0131m ay\u0131nda en h\u0131zl\u0131 b\u00fcy\u00fcyen segment oldu, 39% y\u00fcksek DO ile Kara Cuma ve Noel'e yak\u0131nl\u0131k avantaj\u0131n\u0131 kulland\u0131.D\u00f6n\u00fc\u015f\u00fcm, D\u00f6n\u00fc\u015f\u00fcm taraf\u0131ndan y\u00fcr\u00fct\u00fclen Kara Cuma 2024 \u00c7al\u0131\u015fmas\u0131na g\u00f6re,<strong>&nbsp;asl\u0131nda, t\u00fcketicilerin 83.6%, promosyon sezonunu Noel hediyelerini sat\u0131n almak i\u00e7in kullanmak istediklerini s\u00f6yledi.<\/strong>&nbsp;<\/p>\n\n\n\n<p>Sekt\u00f6r\u00fcn b\u00fcy\u00fcmesi, 3,4 milyondan fazla eri\u015fim art\u0131\u015f\u0131 kaydeden ve sekt\u00f6re yap\u0131lan ziyaretlerin b\u00fcy\u00fcmesinin yakla\u015f\u0131k 73%'sinden sorumlu olan Vivara taraf\u0131ndan y\u00f6nlendirildi. Ay\u0131n en y\u00fcksek g\u00f6sterdi\u011fi di\u011fer iki kategori ise&nbsp;&nbsp;<strong>29.4% ile Spor ve 28.4% ile Kozmetik<\/strong>.&nbsp;<\/p>\n\n\n\n<p><strong>\u0130thal sekt\u00f6r de y\u0131lda en iyi performans\u0131n\u0131 sergileyerek ayl\u0131k 316 milyondan fazla eri\u015fime ula\u015ft\u0131 6,3%<\/strong>. Kategori i\u00e7in ay\u0131n g\u00fc\u00e7l\u00fc noktas\u0131, 22%'de Aliexpress'ten gelen ziyaret\u00e7ilerin yakla\u015f\u0131k 91 milyonla geni\u015flemesiydi.<\/p>\n\n\n\n<p>Marketplace sekt\u00f6r\u00fcnde Amazon Brezilya, Prime Day'in ger\u00e7ekle\u015fti\u011fi ve \u015firketin \u015fimdiye kadar y\u0131l\u0131n en iyi sonu\u00e7lar\u0131n\u0131 sundu\u011fu ay olan Temmuz ay\u0131 say\u0131lar\u0131n\u0131 geride b\u0131rakarak en g\u00f6ze \u00e7arpan site oldu. Ancak ayl\u0131k kar\u015f\u0131la\u015ft\u0131rmada trafi\u011fini en fazla geni\u015fleten site, 36.9% MoM eri\u015fimiyle Casas Bahia platformu oldu ve y\u0131l\u0131n en iyi sonucunu elde etti.&nbsp;<\/p>\n\n\n\n<p>Buna kar\u015f\u0131l\u0131k, Elektronik ve Ev Aletleri segmentinde,<strong>&nbsp;brezilyal\u0131 Kabum 61%'yi ilerletti ve Apple'\u0131 ge\u00e7erek sekt\u00f6rde ikinci s\u0131raya y\u00fckseldi&nbsp;<\/strong>234 milyon isabetle 16,51 Tp3T. kategori lideri, 44,81 Tp3T ile Samsung olmaya devam ediyor&nbsp;<em>trafi\u011fi payla\u015f&nbsp;<\/em>ni\u015f i\u00e7inde.<\/p>","protected":false},"excerpt":{"rendered":"<p>Dentre os 18 setores do varejo eletr\u00f4nico analisados no Relat\u00f3rio Setores do E-commerce no Brasil, cerca de 16 segmentos do e-commerce no pa\u00eds cresceram em novembro&nbsp;\u2014&nbsp;alta puxada pela Black Friday. Conforme os n\u00fameros mais recentes, a evolu\u00e7\u00e3o do tr\u00e1fego online nas plataformas foi de 10% em compara\u00e7\u00e3o com outubro,&nbsp;contabilizando 3 bilh\u00f5es de visitas \u00fanicas&nbsp;\u2014&nbsp;o maior [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7499,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42,30,31],"tags":[92,43,53],"class_list":{"0":"post-8337","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-balancos","8":"category-destaque","9":"category-noticias","10":"tag-balancos","11":"tag-e-commerce","12":"tag-noticias"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/tr\/wp-json\/wp\/v2\/posts\/8337","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/tr\/wp-json\/wp\/v2\/comments?post=8337"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/tr\/wp-json\/wp\/v2\/posts\/8337\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/tr\/wp-json\/wp\/v2\/media\/7499"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/tr\/wp-json\/wp\/v2\/media?parent=8337"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/tr\/wp-json\/wp\/v2\/categories?post=8337"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/tr\/wp-json\/wp\/v2\/tags?post=8337"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}