{"id":84536,"date":"2025-06-03T10:34:57","date_gmt":"2025-06-03T13:34:57","guid":{"rendered":"https:\/\/www.ecommerceupdate.org\/?p=84536"},"modified":"2025-06-03T10:34:58","modified_gmt":"2025-06-03T13:34:58","slug":"braze-conclui-aquisicao-da-offerfit","status":"publish","type":"post","link":"https:\/\/www.ecommerceupdate.com.br\/tr\/braze-conclui-aquisicao-da-offerfit\/","title":{"rendered":"Braze, OfferFit'in sat\u0131n al\u0131m\u0131n\u0131 tamamlad\u0131"},"content":{"rendered":"

Markalar\u0131 Kesinlikle \u0130lgi \u00c7ekici olmaya g\u00fc\u00e7lendiren lider m\u00fc\u015fteri kat\u0131l\u0131m\u0131 platformu Braze (Nasdaq: BRZE), yapay zeka tabanl\u0131 bir karar verme \u015firketi olan OfferFit'in daha \u00f6nce duyurulan sat\u0131n al\u0131m\u0131n\u0131n ba\u015far\u0131yla tamamland\u0131\u011f\u0131n\u0131 duyurdu.<\/p>\n\n\n\n

Ayr\u0131 \u015firketler olarak y\u0131llarca s\u00fcren verimli ortakl\u0131\u011f\u0131n ard\u0131ndan Braze ve OfferFit, OfferFit'in \u00e7ok arac\u0131l\u0131 karar motorunun Braze'in m\u00fc\u015fteri kat\u0131l\u0131m\u0131 platformuna entegrasyonunu derinle\u015ftirmek i\u00e7in h\u0131zla ilerlerken, Braze'in k\u00fcresel \u00f6l\u00e7e\u011finden yararlanarak OfferFit'in b\u00fcy\u00fcmesini ve eri\u015fimini h\u0131zland\u0131r\u0131yor. Braze'in ger\u00e7ek zamanl\u0131, \u00e7ok kanall\u0131 m\u00fc\u015fteri kat\u0131l\u0131m\u0131 platformunu - OfferFit'in son derece \u00f6zelle\u015ftirilebilir modern takviyeli \u00f6\u011frenme motoruyla - tamamlayarak markalar otomasyon ve makine \u00f6\u011freniminde tamamlay\u0131c\u0131 en son teknolojilerden yararlan\u0131r, m\u00fc\u015fteri ili\u015fkilerini d\u00f6n\u00fc\u015ft\u00fcr\u00fcr ve hem m\u00fc\u015fterilere hem de t\u00fcketicilere kar\u015f\u0131l\u0131kl\u0131 de\u011fer sunar.<\/p>\n\n\n\n

Bu sat\u0131n alma, Braze'in daha \u00f6nce duyurdu\u011fu, Project Catalyst kod adl\u0131 yerel bir yapay zeka arac\u0131s\u0131 geli\u015ftirmesine dayan\u0131yor ve markalar\u0131n \u015fu anda mevcut olan (s\u0131n\u0131rl\u0131 beta s\u00fcr\u00fcm\u00fcnde) son derece alakal\u0131 yolculuklar ve i\u00e7erikle ilgili deneyimleri ki\u015fiselle\u015ftirmesine ve optimize etmesine yard\u0131mc\u0131 olmak i\u00e7in tasarland\u0131.<\/p>\n\n\n\n

\u00a0\u201cBraze'in kurucu orta\u011f\u0131 ve CEO'su Bill Magnuson, \u201dFferFit by Braze'in zaten sa\u011flam olan \u00fcr\u00fcn portf\u00f6y\u00fcm\u00fczde resmi olarak tan\u0131t\u0131lmas\u0131yla, pazarlamac\u0131lara \u00fcretken yapay zeka teknolojisi ve en son takviyeli \u00f6\u011frenmeyle geli\u015ftirilen tam bir makine \u00f6\u011frenimi yetenekleri yelpazesi sunmaktan heyecan duyuyorum\u201c dedi. \u201dBrazeAI'nin, deneyimlerin ustas\u0131 olmak i\u00e7in kampanyalar olu\u015fturma, m\u00fc\u015fteri yolculu\u011funun her an\u0131n\u0131 markalar\u0131n\u0131 ve i\u015f hedeflerini y\u00f6nlendirmek amac\u0131yla optimize etme gibi tekrarlayan \u00e7al\u0131\u015fmalar\u0131 b\u0131rakacak pazarlamac\u0131lar\u0131n stratejik rol\u00fcn\u00fc y\u00fckseltti\u011fini g\u00f6rmekten heyecan duyuyoruz. Elbette Brafers'larla ve m\u00fc\u015fterilerin ihtiya\u00e7lar\u0131 ve sonlar\u0131yla \u00f6rt\u00fc\u015fen de\u011ferli deneyimler sunuyoruz.\u201d

\u201cofferfit'in kurucu orta\u011f\u0131 ve CEO'su George Khachatryan, \u201dFofferFit ve Braze birbirini m\u00fckemmel bir \u015fekilde tamaml\u0131yor: \u015firketler, pazardaki lider m\u00fc\u015fteri kat\u0131l\u0131m\u0131 platformuyla tamamen entegre olan en son AI karar sistemimizin g\u00fcc\u00fcnden yararlanabilecek\u201d dedi.<\/p>\n\n\n\n

Braze ve OfferFit'in tamamlay\u0131c\u0131 \u00fcr\u00fcnlerinin Kayo Sports gibi m\u00fc\u015fterileri i\u00e7in nas\u0131l olumlu sonu\u00e7lar \u00fcretti\u011fi hakk\u0131nda daha fazla bilgi edinin,\u00a0burada<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"

A Braze (Nasdaq: BRZE), a principal plataforma de engajamento de clientes que capacita marcas a serem Absolutamente Envolventes, anuncia a conclus\u00e3o bem-sucedida da aquisi\u00e7\u00e3o previamente anunciada da OfferFit, uma empresa de decis\u00f5es com base em IA. Ap\u00f3s anos de parceria produtiva como empresas separadas, a Braze e a OfferFit est\u00e3o avan\u00e7ando rapidamente para aprofundar a […]<\/p>\n","protected":false},"author":1,"featured_media":10285,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,40],"tags":[43,53,46],"class_list":{"0":"post-84536","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-noticias","8":"category-parcerias","9":"tag-e-commerce","10":"tag-noticias","11":"tag-parcerias"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/tr\/wp-json\/wp\/v2\/posts\/84536","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/tr\/wp-json\/wp\/v2\/comments?post=84536"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/tr\/wp-json\/wp\/v2\/posts\/84536\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/tr\/wp-json\/wp\/v2\/media\/10285"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/tr\/wp-json\/wp\/v2\/media?parent=84536"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/tr\/wp-json\/wp\/v2\/categories?post=84536"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/tr\/wp-json\/wp\/v2\/tags?post=84536"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}