{"id":88817,"date":"2025-11-28T13:46:00","date_gmt":"2025-11-28T16:46:00","guid":{"rendered":"https:\/\/www.ecommerceupdate.org\/?p=88817"},"modified":"2025-11-28T13:46:02","modified_gmt":"2025-11-28T16:46:02","slug":"geracao-alpha-espera-que-flexibilidade-e-tecnologia-revolucionem-ambiente-de-trabalho-ate-2040-revela-estudo-do-iwg","status":"publish","type":"post","link":"https:\/\/www.ecommerceupdate.com.br\/tr\/geracao-alpha-espera-que-flexibilidade-e-tecnologia-revolucionem-ambiente-de-trabalho-ate-2040-revela-estudo-do-iwg\/","title":{"rendered":"IWG ara\u015ft\u0131rmas\u0131, alfa neslinin esneklik ve teknolojinin 2040 y\u0131l\u0131na kadar i\u015fyerinde devrim yaratmas\u0131n\u0131 bekledi\u011fini ortaya koyuyor"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Yeni ara\u015ft\u0131rmalar, Alpha Generation'\u0131n (2010 itibariyle do\u011fan bir grup insan), g\u00fcnl\u00fck i\u015fe gidip gelme ve e-postan\u0131n bitiminden robotlarla tekrar eden \u00e7al\u0131\u015fmalara kadar i\u015flerinin ebeveynlerinden k\u00f6kten farkl\u0131 olmas\u0131n\u0131 bekledi\u011fini ortaya \u00e7\u0131kard\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hibrit i\u015f \u00e7\u00f6z\u00fcmlerinde d\u00fcnya lideri ve Regus, Spaces ve HQ markalar\u0131n\u0131n sahibi olan International Workplace Group (IWG) taraf\u0131ndan \u00fcretilen, tamam\u0131 \u0130ngiltere ve ABD'de ikamet eden 11 ila 17 ya\u015f aras\u0131 gen\u00e7ler ve ebeveynleri ile y\u00fcr\u00fct\u00fclen yeni bir \u00e7al\u0131\u015fma, Generation Alpha'n\u0131n i\u015fg\u00fcc\u00fcn\u00fcn \u00e7o\u011funlu\u011funu temsil etmesi beklendi\u011finde i\u015fyerinin 2040 y\u0131l\u0131na kadar nas\u0131l de\u011fi\u015fmesini bekledikleri hakk\u0131nda sorular sordu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Anket, Alpha Generation'\u0131n yakla\u015f\u0131k on (86%) \u00fcyesinden dokuzunun, profesyonel ya\u015famlar\u0131n\u0131n ebeveynlerininkinden d\u00f6n\u00fc\u015fmesini bekledi\u011fini ve ofis rutinini g\u00fcn\u00fcm\u00fcz uygulamalar\u0131ndan tan\u0131nmaz hale getirdi\u011fini g\u00f6sterdi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>G\u00fcnl\u00fck yer de\u011fi\u015ftirme 2040 y\u0131l\u0131na kadar sona erdi<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alfa Ku\u015fa\u011f\u0131n\u0131n \u00fc\u00e7te birinden az\u0131 (29%), her g\u00fcn i\u015fe gidip gelmek i\u00e7in 30 dakikadan fazla zaman harcamay\u0131 ve bir\u00e7ok ebeveyn ve IS i\u00e7in mevcut varsay\u0131lan\u0131, \u00e7o\u011fu ki\u015finin ev ofisinden veya ya\u015fad\u0131klar\u0131 yere daha yak\u0131n \u00e7al\u0131\u015fma esnekli\u011fine sahip oldu\u011funu tahmin ediyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00f6rtte \u00fc\u00e7\u00fc (75%), i\u015fe gidip gelme konusunda bo\u015fa harcanan zaman\u0131 azaltman\u0131n bir \u00f6ncelik olaca\u011f\u0131n\u0131 ve gelecekte ebeveyn olmalar\u0131 durumunda kendi aileleriyle daha fazla zaman ge\u00e7irmelerine olanak sa\u011flayaca\u011f\u0131n\u0131 s\u00f6yledi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Robotlar ve AI s\u0131radan hale gelecek ve e-posta ge\u00e7mi\u015fte kalacak<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c7al\u0131\u015fma ayn\u0131 zamanda yapay zeka (AI) \u00fczerinde yo\u011fun bir \u015fekilde odaklanan \u00f6nemli teknolojik tahminleri de ara\u015ft\u0131rd\u0131 - 2025'te pek de \u015fa\u015f\u0131rt\u0131c\u0131 olmayan bir bulgu.Alfa Nesli'nin 88%'si i\u00e7in ak\u0131ll\u0131 asistanlar\u0131n ve robotlar\u0131n kullan\u0131m\u0131 g\u00fcnl\u00fck ya\u015fam\u0131n d\u00fczenli bir par\u00e7as\u0131 olacak.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Beklenen di\u011fer teknolojik geli\u015fmeler aras\u0131nda sanal 3D toplant\u0131lar (38%), oyun alanlar\u0131 (38%), uyku kaps\u00fclleri (31%), \u00f6zel s\u0131cakl\u0131k ve ayd\u0131nlatma ayarlar\u0131 (28%) ve art\u0131r\u0131lm\u0131\u015f ger\u00e7eklik toplant\u0131 odalar\u0131 (25%) i\u00e7in sanal ger\u00e7eklik kulakl\u0131klar\u0131 yer al\u0131yor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ve belki de hepsinin en cesur tahmininde, \u00fc\u00e7\u00fcnc\u00fcs\u00fc (32%) e-postan\u0131n \u00f6lece\u011fini, daha verimli i\u015fbirli\u011fini sa\u011flayan yeni platformlar ve teknolojilerin yerini alaca\u011f\u0131n\u0131 s\u00f6yl\u00fcyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Hibrit \u00e7al\u0131\u015fma yeni ger\u00e7ekli\u011fin temelini olu\u015fturacak<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Anket ayr\u0131ca hibrit \u00e7al\u0131\u015fman\u0131n standart model olaca\u011f\u0131n\u0131 da ortaya \u00e7\u0131kard\u0131.81% i\u00e7in esnek \u00e7al\u0131\u015fma, \u00e7al\u0131\u015fanlar\u0131n nas\u0131l ve nerede \u00e7al\u0131\u015facaklar\u0131n\u0131 se\u00e7me \u00f6zg\u00fcrl\u00fc\u011f\u00fcne sahip oldu\u011fu 2040 y\u0131l\u0131nda norm olacak.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alpha Ku\u015fa\u011f\u0131'n\u0131n sadece 17%'si her zaman bir ana ofiste \u00e7al\u0131\u015fmay\u0131 bekliyor, \u00e7o\u011fu zaman zamanlar\u0131n\u0131 ev, yerel \u00e7al\u0131\u015fma alanlar\u0131 ve merkezi merkez aras\u0131nda b\u00f6l\u00fc\u015ft\u00fcr\u00fcyor, g\u00f6revlerini m\u00fcmk\u00fcn oldu\u011funca verimli bir \u015fekilde yerine getirebilmelerini sa\u011fl\u0131yor.Ofisteki kat\u0131 bir y\u00fcz y\u00fcze modelden uzakla\u015fman\u0131n temel faydalar\u0131 aras\u0131nda i\u015fe gidip gelmenin neden oldu\u011fu stresin azalmas\u0131 (51%), arkada\u015flarla ve aileyle daha fazla zaman (50%), sa\u011fl\u0131k ve refah\u0131n artmas\u0131 (43%) ve daha \u00fcretken i\u015f\u00e7iler (30%).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu esnekli\u011fin verimlili\u011fi o kadar art\u0131rmas\u0131 bekleniyor ki, Alfa Ku\u015fa\u011f\u0131'n\u0131n \u00fc\u00e7te birinin (33%) d\u00f6rt g\u00fcnl\u00fck \u00e7al\u0131\u015fma haftas\u0131n\u0131n standart olaca\u011f\u0131na inanmas\u0131n\u0131 sa\u011fl\u0131yor. \u00c7al\u0131\u015fma, ABD'de i\u015f\u00e7ilerin 22%'sinin i\u015fverenlerinin d\u00f6rt g\u00fcnl\u00fck bir hafta sundu\u011funu iddia etti\u011fini ortaya \u00e7\u0131kard\u0131&nbsp;<a href=\"https:\/\/click.cse360.com.br\/Click\/AddCampaignEmailClick\/161fd0b9-ff31-4e95-9aae-08de2e8635ad\/https%253a%252f%252fwww.stagwellglobal.com%252fwhat-the-data-say-67-believe-4-day-workweek-will-become-standard-in-their-lifetime%252f%253futm_source%253dchatgpt.com\/84c0c0e9-fd5e-445c-a78f-e53349cae971\/guilherme@ecommerceupdate.com.br\/True\" rel=\"noreferrer noopener\" target=\"_blank\">\u20182024 Amerika'da \u00c7al\u0131\u015fma Ara\u015ft\u0131rmas\u0131\u2019<\/a>, harris Anketi Amerikan Psikoloji Derne\u011fi ortakl\u0131\u011f\u0131yla.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cVeriler, yak\u0131nda i\u015fg\u00fcc\u00fcn\u00fcn \u00e7o\u011funlu\u011funu i\u015fgal edecek olan gen\u00e7ler aras\u0131nda \u00e7ok net bir zihniyet de\u011fi\u015fikli\u011fini ortaya koyuyor. Brezilya'da, insanlar\u0131 ya\u015fad\u0131klar\u0131 yere yakla\u015ft\u0131ran ve daha fazla ya\u015fam kalitesi sa\u011flayan esnek modellere y\u00f6nelik artan bir talebi zaten g\u00f6zlemledik\u201d diyor&nbsp;<strong>Tiago Alves, IWG Brezilya CEO'su<\/strong>. \u201cBu e\u011filimi anlayan ve hibrit operasyonlar\u0131 yap\u0131land\u0131ran \u015firketler, Alpha Generation'dan yetenekleri \u00e7ekmek ve giderek daha teknolojik ve merkezi olmayan bir profesyonel ortamda rekabet etmek i\u00e7in zaten daha iyi haz\u0131rlanacak\u201d diye ekliyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cYeni nesil i\u015f\u00e7iler bunu a\u00e7\u0131k\u00e7a ortaya koydu: Nerede ve nas\u0131l \u00e7al\u0131\u015f\u0131laca\u011f\u0131 konusunda esneklik iste\u011fe ba\u011fl\u0131 de\u011fil, esast\u0131r. Mevcut nesil, ebeveynlerinin uzun g\u00fcnl\u00fck i\u015fe gidip gelmelerde zaman ve para harcamas\u0131n\u0131 izleyerek b\u00fcy\u00fcd\u00fc ve bug\u00fcn mevcut olan teknoloji temelde bunu gereksiz hale getirdi\u201d diyor&nbsp;<strong>Mark Dixon, IWG'nin kurucusu ve CEO'su<\/strong>. \u201cTeknoloji her zaman i\u015f d\u00fcnyas\u0131n\u0131 \u015fekillendirdi ve \u015fekillendirmeye devam edecek. 30 y\u0131l \u00f6nce, yayg\u0131n e-posta benimsemenin d\u00f6n\u00fc\u015ft\u00fcr\u00fcc\u00fc etkisini g\u00f6rd\u00fck ve bug\u00fcn, yapay zeka ve robotlar\u0131n ortaya \u00e7\u0131k\u0131\u015f\u0131, Alfa Ku\u015fa\u011f\u0131'n\u0131n gelecekte nas\u0131l ve nerede \u00e7al\u0131\u015faca\u011f\u0131n\u0131 etkileyen e\u015fit derecede derin bir etkiye sahip\u201d.<\/p>","protected":false},"excerpt":{"rendered":"<p>Uma nova pesquisa revelou que a Gera\u00e7\u00e3o Alpha (grupo de pessoas nascidas a partir de 2010) espera que seus empregos sejam radicalmente diferentes dos de seus pais, desde o fim [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10808,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,34],"tags":[43,53,79],"class_list":["post-88817","post","type-post","status-publish","format-standard","has-post-thumbnail","category-noticias","category-pesquisas","tag-e-commerce","tag-noticias","tag-pesquisas"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/tr\/wp-json\/wp\/v2\/posts\/88817","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/tr\/wp-json\/wp\/v2\/comments?post=88817"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/tr\/wp-json\/wp\/v2\/posts\/88817\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/tr\/wp-json\/wp\/v2\/media\/10808"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/tr\/wp-json\/wp\/v2\/media?parent=88817"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/tr\/wp-json\/wp\/v2\/categories?post=88817"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/tr\/wp-json\/wp\/v2\/tags?post=88817"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}