{"id":88942,"date":"2025-12-04T14:39:08","date_gmt":"2025-12-04T17:39:08","guid":{"rendered":"https:\/\/www.ecommerceupdate.org\/?p=88942"},"modified":"2025-12-04T14:39:09","modified_gmt":"2025-12-04T17:39:09","slug":"fraudes-transacionais-e-vazamentos-de-dados-sao-as-principais-ocorrencias-em-empresas-brasileiras-aponta-pesquisa-da-serasa-experian","status":"publish","type":"post","link":"https:\/\/www.ecommerceupdate.com.br\/tr\/fraudes-transacionais-e-vazamentos-de-dados-sao-as-principais-ocorrencias-em-empresas-brasileiras-aponta-pesquisa-da-serasa-experian\/","title":{"rendered":"Serasa Experian'\u0131n ara\u015ft\u0131rmas\u0131na g\u00f6re Brezilya \u015firketlerinde i\u015flemsel doland\u0131r\u0131c\u0131l\u0131k ve veri s\u0131z\u0131nt\u0131lar\u0131 ba\u015fl\u0131ca olaylar"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Brezilya \u015firketlerini son bir y\u0131lda en \u00e7ok vuran doland\u0131r\u0131c\u0131l\u0131klar aras\u0131nda i\u015flemsel \u00f6demeler (28.4%), veri s\u0131z\u0131nt\u0131lar\u0131 (26.8%) ve finansal doland\u0131r\u0131c\u0131l\u0131k (\u00f6rne\u011fin, doland\u0131r\u0131c\u0131lar\u0131n sahte bir banka hesab\u0131na \u00f6deme talep etmesi) (26.5%) yer al\u0131yor. Brezilya'daki ilk ve en b\u00fcy\u00fck veri teknolojisi olan Serasa Experian taraf\u0131ndan haz\u0131rlanan Kimlik ve Doland\u0131r\u0131c\u0131l\u0131k Raporu 2025'in kurumsal kesintisine g\u00f6re Bu senaryo \u015firketlerin aciliyet duygusunu art\u0131r\u0131yor, 58.5%'nin her bir i\u015flemle daha fazla ilgilenmesini sa\u011flamak, giri\u015fin bir yans\u0131mas\u0131 olabilir ve her bir ortam\u0131n her birinin her birinin yans\u0131mas\u0131 olabilir.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Datatech Doland\u0131r\u0131c\u0131l\u0131k Giri\u015fimi G\u00f6stergesine g\u00f6re Brezilya, yaln\u0131zca 2025'in ilk yar\u0131s\u0131nda 6,9 milyon doland\u0131r\u0131c\u0131l\u0131k giri\u015fimi kaydetti. Bu riskli ortama yan\u0131t verebilmek i\u00e7in kurulu\u015flar katmanl\u0131 \u00f6nlemeye \u00f6ncelik verdi. Ayr\u0131ca rapora g\u00f6re 10 \u015firketten 8'i halihaz\u0131rda birden fazla kimlik do\u011frulama mekanizmas\u0131na g\u00fcveniyor. Bu endeks b\u00fcy\u00fck \u015firketler aras\u0131nda 87,5%'ye ula\u015f\u0131yor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Savunma stratejilerinde en geleneksel y\u00f6ntemler bask\u0131n olmaya devam ediyor: belge do\u011frulama (51,6%) ve kadastral analiz (47,1%) hala en \u00e7ok kullan\u0131lanlard\u0131r.Ancak, y\u00fcz biyometrisi (29,1%) ve cihaz analizi (25%) gibi di\u011fer \u00e7\u00f6z\u00fcmler zemin kazan\u0131yor.\u00d6rne\u011fin sanayi sekt\u00f6r\u00fc, 42,3% ile biyometrinin benimsenmesine \u00f6nc\u00fcl\u00fck ediyor.Farkl\u0131 segmentler aras\u0131ndaki g\u00fcvenlik mekanizmalar\u0131n\u0131n se\u00e7iminde tutarl\u0131l\u0131k, farkl\u0131 h\u0131zlarda bile kolektif bir adaptasyon hareketini g\u00fc\u00e7lendiriyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kimlik Do\u011frulama ve Doland\u0131r\u0131c\u0131l\u0131\u011f\u0131 \u00d6nleme Direkt\u00f6r\u00fc Rodrigo Sanchez'e g\u00f6re, \u201cbir biyometri en son d\u00fczenlemelerde \u00f6ne \u00e7\u0131kt\u0131 ve zaten Brezilya t\u00fcketici rutininin bir par\u00e7as\u0131 oldu\u011fu i\u00e7in, \u015firketler taraf\u0131ndan kimlik do\u011frulama stratejilerinde ve doland\u0131r\u0131c\u0131l\u0131kla m\u00fccadelede merkezi bir unsur olarak giderek daha fazla benimsenme e\u011filiminde\u201d. Ulusal ortalamay\u0131 ve segmente g\u00f6re vizyonu detayland\u0131ran bir grafi\u011fin alt\u0131na bak\u0131n:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"642\" height=\"736\" src=\"https:\/\/www.ecommerceupdate.org\/wp-content\/uploads\/2025\/12\/image.png\" alt=\"G\u00f6r\u00fcnt\u00fc\" class=\"wp-image-88943\" style=\"width:642px;height:auto\" srcset=\"https:\/\/www.ecommerceupdate.com.br\/wp-content\/uploads\/2025\/12\/image.png 642w, https:\/\/www.ecommerceupdate.com.br\/wp-content\/uploads\/2025\/12\/image-600x688.png 600w, https:\/\/www.ecommerceupdate.com.br\/wp-content\/uploads\/2025\/12\/image-262x300.png 262w, https:\/\/www.ecommerceupdate.com.br\/wp-content\/uploads\/2025\/12\/image-366x420.png 366w\" sizes=\"(max-width: 642px) 100vw, 642px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cDoland\u0131r\u0131c\u0131l\u0131\u011f\u0131 \u00f6nlemenin tek seferlik bir eylem de\u011fil, teknoloji, veri ve m\u00fc\u015fteri deneyimini birle\u015ftiren entegre bir strateji oldu\u011fu anlay\u0131\u015f\u0131nda a\u00e7\u0131k bir evrim var. Bug\u00fcn g\u00f6rd\u00fc\u011f\u00fcm\u00fcz \u015fey, her i\u015fletmenin ger\u00e7ekli\u011fine ak\u0131ll\u0131ca uygulanan ve uyarlanan \u00e7oklu koruma kaynaklar\u0131n\u0131n kullan\u0131m\u0131na y\u00f6nelik b\u00fcy\u00fcyen bir harekettir. Bu katmanlar, dijital yolculukta g\u00fcvenlik ve ak\u0131\u015fkanl\u0131k aras\u0131ndaki en iyi dengeyi sa\u011flamak i\u00e7in stratejik olarak d\u00fczenlenmi\u015ftir\u201d.<\/p>","protected":false},"excerpt":{"rendered":"<p>As fraudes que mais atingiram as empresas brasileiras no \u00faltimo ano envolvem pagamentos transacionais (28,4%), vazamentos de dados (26,8%) e fraudes financeiras, (por exemplo, quando fraudadores solicitam um pagamento para [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":85540,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,34],"tags":[43,53,79],"class_list":["post-88942","post","type-post","status-publish","format-standard","has-post-thumbnail","category-noticias","category-pesquisas","tag-e-commerce","tag-noticias","tag-pesquisas"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/tr\/wp-json\/wp\/v2\/posts\/88942","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/tr\/wp-json\/wp\/v2\/comments?post=88942"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/tr\/wp-json\/wp\/v2\/posts\/88942\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/tr\/wp-json\/wp\/v2\/media\/85540"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/tr\/wp-json\/wp\/v2\/media?parent=88942"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/tr\/wp-json\/wp\/v2\/categories?post=88942"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/tr\/wp-json\/wp\/v2\/tags?post=88942"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}