{"id":89989,"date":"2026-01-08T14:50:18","date_gmt":"2026-01-08T17:50:18","guid":{"rendered":"https:\/\/www.ecommerceupdate.org\/?p=89989"},"modified":"2026-01-08T14:50:19","modified_gmt":"2026-01-08T17:50:19","slug":"pequenos-prazeres-viram-refugio-para-70-dos-consumidores-em-2026-aponta-relatorio-global","status":"publish","type":"post","link":"https:\/\/www.ecommerceupdate.com.br\/tr\/pequenos-prazeres-viram-refugio-para-70-dos-consumidores-em-2026-aponta-relatorio-global\/","title":{"rendered":"\u201cK\u00fcresel rapora g\u00f6re \u201dK\u00fc\u00e7\u00fck zevkler\u201d 2026'da t\u00fcketicilerin 70%'sine s\u0131\u011f\u0131nd\u0131"},"content":{"rendered":"<p class=\"wp-block-paragraph\">2026'daki t\u00fcketici davran\u0131\u015f\u0131 bir paradoksla tan\u0131mlan\u0131yor: kas\u0131tl\u0131 duygusal tatmin aray\u0131\u015f\u0131yla hayat kurtarma ihtiyac\u0131 <em>\u201cBug\u00fcn\u00fcn t\u00fcketicisi 2026 i\u00e7in \u00f6nemli olan \u015fey\u201d<\/em>, Capgemini Ara\u015ft\u0131rma Enstit\u00fcs\u00fc taraf\u0131ndan yay\u0131nland\u0131, <strong>on t\u00fcketiciden yedisi<\/strong> finansal stresi ve sat\u0131n alma g\u00fcc\u00fc kayb\u0131n\u0131 hafifletmenin bir yolu olarak \u201ck\u00fc\u00e7\u00fck\u201d zevklere veya ho\u015fg\u00f6r\u00fclere harcama yapt\u0131\u011f\u0131n\u0131z\u0131 kabul edin.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">12 \u00fclkede 12 bin ki\u015finin dinlendi\u011fi anket, e\u015fitli\u011fin sadakatin temel dire\u011fi haline geldi\u011fine dikkat \u00e7ekiyor. Bug\u00fcn\u00fcn m\u00fc\u015fterisi sa\u011fduyulu: temel bilgilerden tasarruf ediyor, ancak duygusal veya pratik de\u011feri alg\u0131lad\u0131\u011f\u0131 yere yat\u0131r\u0131m yap\u0131yor.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u201c\u0130ndirime\u201d kar\u015f\u0131 isyan\u201d<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c7al\u0131\u015fma, haks\u0131z oldu\u011fu d\u00fc\u015f\u00fcn\u00fclen piyasa uygulamalar\u0131na, \u00f6zellikle de \u201cindirgemeye (ambalaj\u0131n boyutu veya kalitesi azald\u0131\u011f\u0131nda ancak fiyat kald\u0131\u011f\u0131nda) kar\u015f\u0131 artan bir ho\u015fg\u00f6r\u00fcs\u00fczl\u00fc\u011f\u00fc g\u00f6steriyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Veriler a\u00e7\u0131kt\u0131r:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>T\u00fcketicilerin 71% marka de\u011fi\u015ftirecekti<\/strong> a\u00e7\u0131k bir uyar\u0131 olmaks\u0131z\u0131n boyut veya kalitede bir azalma alg\u0131lad\u0131larsa;<\/li>\n\n\n\n<li><strong>74% tedarik\u00e7i de\u011fi\u015ftirecekti<\/strong> yar\u0131\u015fmada daha d\u00fc\u015f\u00fck bir normal fiyat bulmu\u015flarsa;<\/li>\n\n\n\n<li>Kat\u0131l\u0131mc\u0131lar\u0131n \u00e7o\u011fu, \u00fcr\u00fcn miktar\u0131nda ayr\u0131 bir azalmaya a\u00e7\u0131k ve d\u00fcr\u00fcst bir fiyat art\u0131\u015f\u0131n\u0131 tercih ettiklerini s\u00f6yl\u00fcyor.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">T\u00fcketicilerin yar\u0131s\u0131n\u0131n daha k\u00fc\u00e7\u00fck miktarlarda sat\u0131n ald\u0131\u011f\u0131 veya ucuz alternatifler olan IO'yu tercih etti\u011fi tasarruf aray\u0131\u015f\u0131na ra\u011fmen, kritik sekt\u00f6rlerde geleneksel markaya olan g\u00fcven hakim <strong>Kat\u0131l\u0131mc\u0131lar\u0131n 77%'si<\/strong>, elektronik ve bebek \u00fcr\u00fcnleri gibi \u00f6\u011feler, gelire bak\u0131lmaks\u0131z\u0131n \u00f6zel etiketlerle de\u011fi\u015ftirilmez.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">IA: Ara\u00e7tan \u201cG\u00fcven Dan\u0131\u015fman\u0131na\u201d<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Yapay Zeka art\u0131k sadece sat\u0131n alma dan\u0131\u015fman\u0131 rol\u00fcn\u00fc \u00fcstlenecek teknik bir kolayla\u015ft\u0131r\u0131c\u0131 de\u011fil.2025 y\u0131l\u0131na gelindi\u011finde, d\u00f6rt t\u00fcketiciden biri t\u00fcketici kararlar\u0131 i\u00e7in zaten \u00dcretken AI ara\u00e7lar\u0131n\u0131 kullan\u0131yordu ve ba\u015fka bir 31% teknolojiyi benimsemeyi planl\u0131yor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ancak bu ba\u011fl\u0131l\u0131k gereklilikleri de beraberinde getiriyor. Gizlilik bir engel olmaya devam ediyor: gizlilik <strong>71% ki\u015fisel verilerinizin kullan\u0131m\u0131na \u00f6nem verir<\/strong> yapay zeka taraf\u0131ndan ve \u00fc\u00e7te ikisi, markalar\u0131n yapay zeka taraf\u0131ndan bir reklam eylemi olu\u015fturuldu\u011funda a\u00e7\u0131k\u00e7a sinyal vermesini gerektiriyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cBug\u00fcn de\u011fer, fiyat ve kalitenin \u00f6tesine ge\u00e7iyor; adalet, \u015feffafl\u0131k ve duygusal ba\u011flant\u0131 ile in\u015fa ediliyor T\u00fcketiciler, bilin\u00e7li kararlar vermelerini sa\u011flayan ve kolayl\u0131k ile duygusal ba\u011flant\u0131y\u0131 uyumlu bir \u015fekilde birle\u015ftiren g\u00f6r\u00fcnmez bir yapay zeka istiyor\u201d dedi Capgemini K\u00fcresel T\u00fcketici \u00dcr\u00fcnleri ve Perakende Lideri Dreen Yang.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Gelecek hibrit<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Rapor, teknolojik verimlili\u011fin insan fakt\u00f6r\u00fcn\u00fcn yerini almad\u0131\u011f\u0131 sonucuna var\u0131yor.65%, teknolojinin al\u0131\u015fveri\u015f stresini azaltt\u0131\u011f\u0131n\u0131 belirtmesine ra\u011fmen, 70%'den fazlas\u0131 hala problem \u00e7\u00f6zme veya yemek planlama gibi karma\u015f\u0131k durumlarda insan yard\u0131m\u0131na de\u011fer veriyor.2026'da kazanan markalar, AI hiper-ki\u015fiselle\u015ftirmeyi do\u011fru zamanda insan deste\u011fiyle nas\u0131l entegre edece\u011fini bilen markalar olacak.<\/p>","protected":false},"excerpt":{"rendered":"<p>O comportamento do consumidor em 2026 est\u00e1 sendo definido por um paradoxo: a necessidade de economizar convive com a busca intencional por gratifica\u00e7\u00e3o emocional. Segundo o relat\u00f3rio anual &#8220;What matters [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":87836,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,34],"tags":[43,53,79],"class_list":["post-89989","post","type-post","status-publish","format-standard","has-post-thumbnail","category-noticias","category-pesquisas","tag-e-commerce","tag-noticias","tag-pesquisas"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/tr\/wp-json\/wp\/v2\/posts\/89989","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/tr\/wp-json\/wp\/v2\/comments?post=89989"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/tr\/wp-json\/wp\/v2\/posts\/89989\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/tr\/wp-json\/wp\/v2\/media\/87836"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/tr\/wp-json\/wp\/v2\/media?parent=89989"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/tr\/wp-json\/wp\/v2\/categories?post=89989"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/tr\/wp-json\/wp\/v2\/tags?post=89989"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}