2026'n\u0131n ba\u015flang\u0131c\u0131 Brezilya perakende i\u00e7in b\u00fcy\u00fcmeyi s\u00fcrd\u00fcr\u00fcyor.Fiziksel ve \u00e7evrimi\u00e7i perakende sat\u0131\u015flar\u0131 \u00f6l\u00e7en ve t\u00fcm \u00f6deme y\u00f6ntemlerini i\u00e7eren Mastercard SpendingPulse'un verilerine g\u00f6re, enflasyona g\u00f6re ayarlama yap\u0131lmadan sekt\u00f6r ge\u00e7en y\u0131l\u0131n ayn\u0131 d\u00f6nemine g\u00f6re 3,4% b\u00fcy\u00fcme kaydetti. Toplamda, ekonominin 10 sekt\u00f6r\u00fc analiz edildi ve bunlar\u0131n alt\u0131s\u0131 ulusal ortalaman\u0131n \u00fczerinde performans g\u00f6sterdi.<\/p>\n\n\n\n
B\u00f6lgesel kesintide, 27 federatif birimden 15'i \u00fclkenin ortalama b\u00fcy\u00fcmesinden daha iyi performans g\u00f6sterdi ve bu da farkl\u0131 b\u00f6lgeler aras\u0131nda t\u00fcketimde heterojen bir toparlanmaya i\u015faret ediyor.<\/p>\n\n\n\n
\u201cOcak ay\u0131n\u0131n sonucu, Brezilyal\u0131 t\u00fcketicinin, \u00f6zellikle de g\u00fc\u00e7l\u00fc bir dinamizm g\u00f6steren restoran sekt\u00f6r\u00fcn\u00fcn dayan\u0131kl\u0131l\u0131\u011f\u0131n\u0131 g\u00fc\u00e7lendiriyor. Kuzeydo\u011fu b\u00f6lgesi olumlu bir vurgu olmaya devam ederken, \u00f6rne\u011fin mobilya ve dekorasyon gibi sekt\u00f6rlerde b\u00fcy\u00fcme f\u0131rsatlar\u0131n\u0131 g\u00f6zlemliyoruz\u201d diyor Mastercard Ekonomi Enstit\u00fcs\u00fc'n\u00fcn (MEI) Latin Amerika Ba\u015f Ekonomisti Gustavo Arruda.<\/p>\n\n\n\n
Sekt\u00f6rel performansta ihtiyari kabul edilen alanlar h\u0131zlanma g\u00f6sterdi.Ba\u015fl\u0131ca olumlu rakamlar Restoranlar (12.3%), M\u00fccevher (10.8%), Elektronik (9.6%) idi. \u00d6te yandan, \u00f6rne\u011fin Yap\u0131 Malzemeleri (-0.9%) ve Mobilya ve dekorasyon (-3.6%) gibi baz\u0131 sekt\u00f6rler zay\u0131f bir performansa sahipti.<\/p>\n\n\n\n
B\u00f6lgesel olarak, hepsi 5.9% ile Kuzeydo\u011fu liderli\u011finde b\u00fcy\u00fcmeye sahipken, G\u00fcneydo\u011fu en d\u00fc\u015f\u00fck geni\u015flemeyi (2.2%) kaydetti.En iyi performansa sahip iki eyalet Kuzeydo\u011fu'dand\u0131: Ceara (7.7%) ve Bahia (7.3%), ard\u0131ndan g\u00fcneyde Santa Catarina (6.4%).<\/p>\n\n\n\n
2025 sonu<\/strong><\/p>\n\n\n\n Y\u0131l\u0131n ilk ay\u0131n\u0131n sonu\u00e7lar\u0131, 2025'in son ay\u0131n\u0131n olumlu gidi\u015fat\u0131n\u0131 takip ediyor. Yine de MEI'ye g\u00f6re perakende, Aral\u0131k ay\u0131n\u0131 4,9% gibi y\u00fcksek bir y\u00fckseklikle kapatt\u0131 ve \u00f6ne \u00e7\u0131kan sekt\u00f6rler Eczaneler (13,8%), Otelcilik (8,3%) ve Restoranlar (7,4%) eyaletlerinde iki tekrar: Santa Catarina (10,8%) ve Ceara (9,7%), aralar\u0131nda Sergipe (9,9%).<\/p>","protected":false},"excerpt":{"rendered":" O in\u00edcio de 2026 mant\u00e9m crescimento para o varejo brasileiro. Conforme dados do Mastercard SpendingPulse, que mensura vendas do varejo f\u00edsico e online e contempla todos os m\u00e9todos de pagamento, sem ajustar pela infla\u00e7\u00e3o, o setor registrou crescimento de 3,4% em rela\u00e7\u00e3o a ao mesmo per\u00edodo do ano passado. Ao todo, foram 10 setores da […]<\/p>\n","protected":false},"author":1,"featured_media":10808,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,34],"tags":[43,53,79],"class_list":{"0":"post-94686","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-noticias","8":"category-pesquisas","9":"tag-e-commerce","10":"tag-noticias","11":"tag-pesquisas"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecommerceupdate.com.br\/tr\/wp-json\/wp\/v2\/posts\/94686","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecommerceupdate.com.br\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommerceupdate.com.br\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/tr\/wp-json\/wp\/v2\/comments?post=94686"}],"version-history":[{"count":0,"href":"https:\/\/www.ecommerceupdate.com.br\/tr\/wp-json\/wp\/v2\/posts\/94686\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/tr\/wp-json\/wp\/v2\/media\/10808"}],"wp:attachment":[{"href":"https:\/\/www.ecommerceupdate.com.br\/tr\/wp-json\/wp\/v2\/media?parent=94686"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/tr\/wp-json\/wp\/v2\/categories?post=94686"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommerceupdate.com.br\/tr\/wp-json\/wp\/v2\/tags?post=94686"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}